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Conferences > Computers in Libraries 2012
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March 21 - 23, 2012
Hilton Washington
Washington, DC
Final ProgramSpeakersExhibitors
PresentationsConference BlogInternet@Schools
General Conference Friday, March 23, 2012
Track A:
EBook Evolution & Revolution
Track B:
Reaching Out, Engaging & Marketing
Track C:
Imagine, Plan, Manage & Measure
Track D:
Recreating Services
Track E:
Dealing with Data
Track F:
Internet@Schools
Keynote: Creating Inspiring Services: Going Boldly Into the Present
8:45 AM 9:45 AM
Michael Peter Edson, Smithsonian Institution; Open Knowledge Foundation; Council on Library and Information Resources (CLIR)

Digital strategy has changed, but has your library gotten the message? Ten years ago, digital strategy was mostly about peering far over the horizon to predict a hazy, distant future. But the future we saw then—a world of cheap ubiquitous technology, crowdsourcing, social networks, the cloud, and powerful mobile computing—has become the reality of the present. In this inspiring presentation, Michael Edson, the Smithsonian Institution’s Director of Web and New Media Strategy, will talk about how libraries of all types can adjust their planning and perspective to benefit—not from better vision of the future—but from a better understanding of what can be accomplished today.

General Conference Friday, March 23, 2012
Track A EBook Evolution & Revolution

Building on the discussions of Day 1 of the ebook stream, hear more about open ebook initiatives, ebook preservation, publishers’ perspectives, ebook readers, and more.

Moderated by Kimberly Silk, Data Librarian, Martin Prosperity Institute, University of Toronto
A301 Marketing Ebooks/E-Readers
10:30 AM 11:15 AM
Maurice D. Coleman, Technical Trainer, Harford County Public Library and Host, T is for Training
Beth Tribe, Information Technology Instructor & Specialist, Howard County Library System
Robyn Truslow, Public Relations Coordinator and IT Supervisor, Calvert Library
Bryan Hissong, Branch Manager (Finksburg Branch), Carroll County Public Library

Four different Maryland libraries took unique approaches to marketing ebooks/e-readers to their customers. Learn how each of the systems addressed their customer’s curiosity and information needs. Find an approach at this presentation that will work for your library.

A302 What About Ebook Readers?
11:30 AM 12:15 PM
Chad Mairn, Information Services Librarian, St. Petersburg College

This session looks at recent research to evaluate various electronic reading devices and software applications and results of a usability study, all aimed at preparing faculty, staff and students for the future of reading and scholarship in a digital world. Hear about the experience, insights, and further challenges!

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
A303 The Future of Ebooks
1:30 PM 2:30 PM
Clare Appavoo, Director, Sales and Strategic Support, Ingram Coutts, Ingram Content Group
Ken Breen, Director, eBook Products, EBSCOhost
Andromeda Yelton, Digital Projects and Library Outreach, Gluejar
Mike Shontz, Library & Educational Sales Account Executive, OverDrive

Although we are calling them ebooks, electronic versions of works are quite unlike their print-based counterparts. To force an electronic resource to behave like a print resource is an exercise in frustration; does each have a role to play now and in the future? The way ebooks are sold by publishers and distributors, along with the terms of use of institutions serving the public, is getting lots of attention. Join the collaborative conversation around these issues and be a part of this interactive discussion to understand various points of view of publishers, distributors, libraries, and new organizations looking to find creative solutions!

A304 Ebook Issues & Challenges: Debrief
2:45 PM 3:30 PM
Moderator: Dick Kaser, Vice President of Content, Information Today
Chad Mairn, Information Services Librarian, St. Petersburg College
Mr Ken Roberts, Consultant, Ken Roberts Library Consulting and & former Chief Librarian, Hamilton Public Library
Matt Barnes, VP of Marketing, ebrary
Buffy J. Hamilton, Librarian, Creekview High School

This interactive session with a panel of rapporteurs, wraps up Computers in Libraries’ 2- day focus on libraries and ebooks by reviewing the highlights, pulling future actions to the forefront, noting areas for future research for discussion, and more.

A305 Ebook Issues & Challenges: Debrief
3:45 PM 4:30 PM
Moderator: Dick Kaser, Vice President of Content, Information Today
Chad Mairn, Information Services Librarian, St. Petersburg College
Mr Ken Roberts, Consultant, Ken Roberts Library Consulting and & former Chief Librarian, Hamilton Public Library
Matt Barnes, VP of Marketing, ebrary
Buffy J. Hamilton, Librarian, Creekview High School

This interactive session with a panel of rapporteurs, wraps up Computers in Libraries’ 2- day focus on libraries and ebooks by reviewing the highlights, pulling future actions to the forefront, noting areas for future research for discussion, and more.

General Conference Friday, March 23, 2012
Track B Reaching Out, Engaging & Marketing

Do you suffer from FOMO (fear of missing out)? Have you found yourself in a program when laughter or applause in the next room makes you wonder if you should be there instead? Worried that you might miss the next real new thing? This is the track for you.

Moderators:
Janie L Hermann, Public Programming Librarian, Princeton Public Library
Nancy Dowd, Project Lead LibraryAware, EBSCO Publishing and Novelist
B301 Leveraging Your Social Media to Gain Friends and Influence People
10:30 AM 11:15 AM
Julie Theado, Social Media Manager, Columbus Metropolitan Library

When the CML faced several challenges with drastic state budget cuts and a levy on the November ballot, the library knew it needed to tell its story through numerous channels. It implemented a social media plan that built relationships with customers with amazing outcomes: From 3,500 Facebook “likes” to nearly 18,000 in a year, its Facebook ad generated 51 million impressions, its Facebook page was rated one of the top 10 within libraries, CML was ranked third among libraries on Twitter, Twittergrader provided @ColumbusLibrary a grade of 100%, and followers increased from 2,487 on Twitter to 5,788 in a year. Learn how CML achieved these results so you can replicate the plan for your library.

B302 No More Excuses
11:30 AM 12:15 PM
Janie L Hermann, Public Programming Librarian, Princeton Public Library
Nancy Dowd, Project Lead LibraryAware, EBSCO Publishing and Novelist

We’ve heard every reason in the book why your community doesn’t know what’s going on in your library. The challenge to promote the vital resources being offered is often too big for most libraries’ siloed, busy staff. Even if you know how to use the tools, promoting your programs and services takes precious time. More and more libraries have resigned themselves to being satisfied with just communicating the bare minimum to their customers. This presentation shows you how ingenuity, a bit of technology, and the belief that libraries matter to communities can conquer all the barriers stopping you from getting the word out about what your library is doing. Learn how one library is using social media to engage its community to help shape new programs and services — even during Hurricane Irene. Then, imagine a combination of professionally designed graphics for print materials with effective email and social media strategies to help libraries promote their services — you’ll get a sneak peek and a chance to voice your opinions of a new marketing tool that will do just that.

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
B303 Twitter, Ads, and QR Codes ... Oh My!
1:30 PM 2:30 PM
Moderator: Nancy Dowd, Project Lead LibraryAware, EBSCO Publishing and Novelist
Janie L Hermann, Public Programming Librarian, Princeton Public Library
Buffy J. Hamilton, Librarian, Creekview High School
Jamie Hollier, Owner, Anneal, Inc and Project Manager with PLA, Board Member for DPLA
Andrea Snyder, Job & Career Information Center Manager, Enoch Pratt Free Library

Where does the line between personal branding and library end? Is there a way to integrate you and your library’s brand? What about online advertising? Everyone says it’s cheap and easy but where do you start? QR codes are everywhere, but what really works? How can Skype engage teens? Join librarians from school, public, and special libraries as they share their successes and inspire you to find solutions for your library.

B304 Target Marketing with GIS
2:45 PM 3:30 PM
Diana Friend, Communications & Marketing Director, Topeka and Shawnee County Public Library

The Topeka and Shawnee County Public Library has been using geographic information systems (GIS) mapping and market segmentation for strategic planning and marketing since 2007. This library is gaining new customers using data, not perception, to make decisions and allocate resources. Learn about their strategies, implementation and see how you can use their roadmap to build a data driven direct strategy in your area.

B305 Ideas to Steal: 11 Free Marketing Strategies
3:45 PM 4:30 PM
Lindsay C. Sarin, MLS Program Coordinator, University of Maryland, College Park and Information Policy and Access Center (iPAC)
Julie Strange, Adjunct Professor, University of Maryland
Andrea Snyder, Job & Career Information Center Manager, Enoch Pratt Free Library

Spreading the word about your awesome new library programs and services doesn’t have to cost money! Learn from three penny-pinching Maryland librarians how to spread the word without busting your budget. Their tools and ideas for marketing to both your current and potential customers include social media, print, traditional media, and more! These low-touch, high-impact practical tips can be implemented immediately.

General Conference Friday, March 23, 2012
Track C Imagine, Plan, Manage & Measure

Walt Disney, one of the most renowned business and creative leaders of the past century, said, “If you can dream it, you can do it. Always remember this whole thing was started by a mouse.” Libraries everywhere are heeding this advice, dreaming about how libraries can change lives in communities, in higher education, in government, and in business. Hear how these dreams are becoming realities.

Moderated by Krista Godfrey, Web Services Librarian, Memorial University of Newfoundland
C301 Imagine and Dream Big About Your Library
10:30 AM 11:15 AM
Kathy Dempsey, Editor, Marketing Library Services newsletter and Owner, Libraries Are Essential consultancy
Rebecca Jones, Partner, Dysart & Jones Associates

What can bring your library back to life after these difficult times? How can you predict what customers will want? This thought-provoking session answers those questions, suggests strategies, and helps guide your thinking to a compelling future for your library. Dempsey talks about how libraries imagine their future by thinking about the Phoenix, that mythical bird that arises from the ashes. Jones describes how libraries have been “standing in the future” to create detailed visions that are much more than plaques on the wall. She shows cases of libraries that have successfully used this method to create and, most importantly, execute their strategic plans.

C302 Evidence for Advancing Library Agendas
11:30 AM 12:15 PM
Dr. Frank Cervone, Managing Partner, Cervone and Associates

Many of the challenges facing libraries are similar to issues found in information technology. Drawing from the research of the CIO Executive Council and its members as well as from other evidence-based methods, this session provides examples and practical implementation advice on how library leaders can advance their agendas and be more effective fundraisers and advocates with a strategic external focus, business peer relationships, and lead organizations that are regarded as innovative rather than stagnant.

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
C303 Benchmark Study: Library Spending and Priorities 2012
1:30 PM 2:30 PM
Moderator: Thomas J. Wilson, President, Unisphere Research, A Division of Information Today, Inc.
Dr. Frank Cervone, Managing Partner, Cervone and Associates
David Lee King, Digital Services Director, Topeka & Shawnee County Public Library and and Publisher, davidleeking.com
Mike Diaz, Executive Director, Marketing, ProQuest
Dick Kaser, Vice President of Content, Information Today
Joe McKendrick, Principal Researcher, Unisphere Research, A Division of Information Today, Inc.

Results will be presented from Unisphere’s 2012 benchmark study of funding trends in academic, public, and special libraries. Attendees receive a copy of the presentation.

C304 Bringing Six Sigma to the Library
2:45 PM 3:30 PM
Michael W Kucsak, Director of Library Systems and Technology, University of North Florida

Using the quality management tool Six Sigma, libraries can gain significant process improvement and efficiency by eliminating defects and determining the root causes of process breakdown. Kucsak highlights how the Six Sigma concepts and methodology is helping UNF’s libraries implement change and increase performance.

C305 Strategic Planning, Value, ROI: Partnering & Planning to Make It Happen
3:45 PM 4:30 PM
Sarah Steiner, Social Work and Virtual Services Librarian, Georgia State University
Cliff Landis, Technology Librarian, Valdosta State University
Sujay Darji, Sales Engineer, The Americas, Swets
Lois Widmer, Associate Director for E-Research Support, Brandeis University Library

Our first presentation begins by demonstrating how strategic planning and project management go hand-in-hand to ensure success for social media initiatives. Topics include: writing a flexible social media plan that meets the needs of both users and staff, communicating change, balancing projects, and using free or low-cost assessments to make user-centered decisions. The second presentation presents how information solution providers like SWETS are working with Brandeis University to offer new products to combine quantitative tools, such as COUNTER compliant usage statistics with cost, cost per use, combined with qualitative tools and impact factors, to give information specialists evidence-based decision-making tools to evaluate their collections.

General Conference Friday, March 23, 2012
Track D Recreating Services

The sessions in this track demonstrate the exciting things happening as so many libraries redesign their entire approach to services using technology to change people’s lives in ways we used to only dream of.

Moderated by Donna Scheeder, Deputy Chief Information Officer, Congressional Research Service, Library Of Congress
D301 Redesigning Reference Models
10:30 AM 11:15 AM
Greg Szczyrbak, Learning Technologies Librarian, Millersville University
Erin Dorney, Outreach Librarian, Millersville University
Melissa L. Gold, Science Librarian, Millersville University

A major renovation was Millersville’s opportunity to redefine the traditional just-in-case reference desk model. Motivated by the closing of the library building during renovation and the reality that students increasingly work in a digital world, staff developed a comprehensive, learner-centered, and distributed approach to providing students with research assistance. Moving beyond a single central physical location, this innovative, tiered model incorporates both physically and electronically embedded librarians as well as targeted face-to-face events that utilize a suite of digital technologies. The distributed nature of this model requires mobile, flexible, and “location-independent” technology solutions, including Google products for phone, text, and instant messaging; Jing for video; digital signage and touch-screen kiosks for way-finding; and iPads for engaging with students.

D302 Innovative Integrations in Higher Ed
11:30 AM 12:15 PM
Colleen S. Harris, Head of Access Services, University of Tennessee Chattanooga
Stephanie Otis, Liaison Librarian to University College and Honors Program, University of North Carolina, Charlotte

Library liaison activities create many opportunities to create greater connections between the library and students, faculty, and the curriculum. Harris offers recommendations for liaison involvement; tips for assisting faculty with designing more innovative, multipurpose assignments that integrate technology, research, and student creativity; and integrating student-driven research outcomes into “soft” assignments. To increase student success, retention, and information literacy, UNC Charlotte’s Atkins Library unveiled a “Personal Librarian” initiative to new and returning students and faculty during fall 2010. This presentation addresses critical questions: What strategies are most successful in encouraging students and faculty to contact their assigned liaison librarians for library assistance? Does a student’s academic success and information literacy increase by working with a “personal librarian”?

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
D303 Bringing Good Things to Life
1:30 PM 2:30 PM
Micah May, Director of Strategy, Office of Strategic Planning, New York Public Library
Hutch Tibbetts, Digital Resources Librarian, IT & Web Services, Douglas County Libraries
Monique Sendze, Associate Director of Information Technology, Douglas County Libraries

May shares the exciting new programs and services from one of the country’s oldest and largest public libraries along with their strategies and processes which provide a roadmap for your library to cement it’s place in your community’s future. Douglas County Libraries has been investigating everything from using an Adobe Content Server to encode digital rights management and circulate titles to freemium business models, crowdsourcing, and OPDS and is becoming a lending library for the Internet Archive. They’ve also been collaborating to develop totally new programs. Together with a major database vendor, they collaborated with the local school system to meet the e-resource needs of the 55,000 students, increase their database use, and saved taxpayers $100,000 in the process. In this session, they share what they’re learning about new services, fostering a sense of community, and adding value beyond the walls of the library.

D304 Innovative Ways to Connect with Communities
2:45 PM 3:30 PM
Lauren Britton, Transliteracy Development Director, Fayetteville Free Library
Loida Garcia-Febo, President, Information New Wave
Jim Blanton, Senior Library Manager, Chesapeake Public Library

Fayetteville Free Library is creating and instituting the first Fab Lab in a public library, which includes a MakerBot 3D printer. A Fab Lab is, in essence, an evolution of a computer lab, providing the opportunity to develop and expand the community’s transliteracy skills. Queens Library is developing innovative ways to connect with patrons in Arabic, Bengali, Chinese, Korean, Spanish, and English. From financial literacy sessions to free mammograms and Pap tests with free treatment to technology for job seekers, and sessions by lawyers and teachers discussing the Citizenship Exam, the library is using people, videos and websites to connect with and expand their patrons’ horizons. Blanton discusses the $ave Steve library program that helps patrons navigate, and in the process learn about, money management.

D305 Getting First Years Off to a Strong Start
3:45 PM 4:30 PM
Jim DelRosso, Digital Projects Coordinator, Hospitality, Labor, and Management Library, Cornell University
Jennifer Colt, User Experience Designer, Cornell University Library
Keith A Rocci, First Year Experience Librarian, Mabee Library, Washburn University and Emporia State University
Dr. Alan Bearman, Dean of University Libraries, Washburn University
Dr. Susan Fink, University Lecturer & Coord. - Admin. Services, Cowles Library, Drake University
Claudia Thornton Frazer, Assoc. Professor & Digital Initiatives Librarian/Coordinator, Cowles Library, Drake University

With recent studies indicating college students don’t really understand what libraries can do for them, these libraries are taking action to get first-year students using libraries for better grades. At Cornell University, the Get Started! campaign combines innovative print materials, modern webpage design, and directed multimedia. At Washburn University, librarians aren’t content for the libraries to be repositories, so are now the personal librarians of Washburn students and faculty, using technology to teach information literacy to first-year students. At Drake they created a course for first-year students to explore institutional specific resources (special collections/archives) and Drakeapedia, a wiki about, by, and for the Drake community.

General Conference Friday, March 23, 2012
Track E Dealing with Data

This track focuses on the services and roles of librarians interacting with various aspects of nontraditional materials, such as data and institutional documents. Our knowledgeable and experienced speakers address where to start, defining services, as well as finding, assessing, or managing content.

Moderators:
Amy Buckland, eScholarship, ePublishing & Digitization Coordinator, McGill University Library
Scott Brandt, Associate Dean for Research, Purdue University Libraries
E301 Data: Where Do I Begin & Why Should I Care?
10:30 AM 11:15 AM
Abigail Goben, Assistant Information Services Librarian, University of Illinois-Chicago

Yes, there are mandates, but what other implications and opportunities does the focus on data have for academic, special, and public librarians? Where might you look for data sets to help local businesses or to inspire a high school science student? What data sets can the library share and where? How can you self-educate with data? This session is an introduction to swimming in data by a librarian who dove into the deep end.

E302 Defining Data Services
11:30 AM 12:15 PM
Rebecca Reznik-Zellen, Digital Strategies Coordinator, University of Massachusetts Amherst

In response to federal mandates for research data management, this large public research library established a Data Working Group to articulate the libraries’ role in the management and curation of research data campuswide. The group conducted exploratory activities to understand the campus research environment. Hear how they used interviews, focus groups, and conversations with faculty to identify local concerns and needs surrounding data management.

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
E303 Expanding Institutional Repositorie
1:30 PM 2:30 PM
James Donovan, Director, Law Library, University of Kentucky
Carol A. Watson, Director, University of Georgia Law Library
Miriam Blake, Director, Research Library, Los Alamos National Laboratory

An institutional repository doesn’t need to be limited to faculty scholarship. The first presentation shares the experiences of academic law libraries expanding their repository’s collection to include diverse items (from press releases to photographs to videos), what worked, what failed, and future plans for new items. Blake discusses the experiences of her organization, their plans to implement some new technology for their repositories and how she is working with the DOE to build some collaboration with repository initiatives.

E304 Assessing Success for Digital Repositories
2:45 PM 3:30 PM
Jim DelRosso, Digital Projects Coordinator, Hospitality, Labor, and Management Library, Cornell University

This session illustrates how a digital projects group found a balance between using stories and data analysis to assess the success of a repository and how success is defined. The cautionary tale warns that assessing data with various assessment tools can prove ineffective or disconnected without a context provided by a strong narrative. Get some tips and insights from our speaker.

E305 Discovering Data: Cataloguing Data Collections
3:45 PM 4:30 PM
Kimberly Silk, Data Librarian, Martin Prosperity Institute, University of Toronto
Steve Marks, Digital Preservation Policy Librarian, University of Toronto Libraries

Presenters address the challenges involved with making research data discoverable, describe the implementation experience, demonstrate Dataverse, and discuss future plans. Dataverse, developed by the Institute for Quantitative Social Science at Harvard University, is an open source application for publishing, citing, and discovering research data.

General Conference Friday, March 23, 2012
Track F Internet@Schools
Moderators:
David Hoffman, Co-Chair for the Internet@Schools Track, Information Today, Inc.
Susan Geiger, Librarian, Moreau Catholic High School and AISL, BAYNET, BASIL Past President
F301 Tech Flex: A No-Cost Staff Technology Training Program Brought to You by Your Librarian!
10:30 AM 11:15 AM
Lindsey Myers, Librarian, Peters Township High School
Emily Sanders, Assistant Principal, Peters Township High Schools

In the age of the 21st-century learner, a school needs a guide to lead teachers to the best new online tools and resources. The librarian can be that indispensable guide, as is the case with the Tech Flex technology professional development program at Peters Township High School. Come to this presentation to learn how administration and the librarian can work together to facilitate teacher-led professional development opportunities for staff without violating the terms of a teacher contract. You’ll come away knowing how to create a similar program of no-cost professional development seminars using a free online tool such as Google Apps, as well as how to get your own administration on board with such a program. A big bonus for you is that this method of creating professional development opportunities encourages faculty to view the librarian as a resource for new technology.

F302 Tech Tools for Writing Masterpieces: Software for Creative Writers and Graphic Novelists
11:30 AM 12:15 PM
Jess deCourcy Hinds, Library Director, Bard High School Early College Queens

This session provides a thorough overview of storytelling software that aids in drafting, note-taking, sharing, critiquing, editing and organizing outlines and multiple drafts. It looks at programs such as Macworld’s Eddy award-winning Scrivener, Microsoft Creative Writer, Storybook, and Storycraft. There’s Page Four, FinalDraft, Scripped, and Screenbuddy for screenwriters, and Manga Studio and Google Sketch Up for graphic novelists. Which software platform is best for your program? How will you design and promote tech workshops for your writers? A review of the pros and cons of each software type, teaching tips, and examples of young adult and adult use of software is offered.

Lunch Break - A chance to visit the exhibits
12:15 PM 1:30 PM
F303 Inquiry Bursts: Research in the 21st Century
1:30 PM 2:30 PM
Gretchen Hazlin, Librarian, Kilmer Middle School and Fairfax County Public Schools
Sarah Pevner, Librarian, Centreville High School
Leslie Howard, Librarian, Washington Irving Middle School and Fairfax County Public Schools
Krissy Ronan, Librarian, James Madison High School and Fairfax County Public Schools

Come hear quick, easily usable ideas for inserting painless, inquiry-based research into your instruction! Our goal is to demonstrate how “bursts” of research incorporated into lessons and activities your teachers are already teaching throughout the year can lead to more effective research units.

F304 Transforming Lessons With PBS LearningMedia
2:45 PM 3:30 PM
Marcia Foster, Director of Product Develoment & Marketing, PBS Education

PBS is a fabulous source of educational media for students and teachers, at home and in schools. This session highlights how to integrate PBS LearningMedia, a new free media- on-demand service, into the classroom. The service brings this curated content collection together into one place, with easy access to classroom-ready, curriculum-targeted, multi-platform resources, including thousands of curriculum and professional development resources from more than 80 educational producers and programs. Content producers include American Experience, NATURE, NOVA, and partners such as the Library of Congress and National Archives.

F305 Simple Scans-Increasing Interest and Information With QR Codes
3:45 PM 4:30 PM
Candice Packer, K-5, 9-12 SLMS, Technology Coach, Bellefonte Area High School
Rebecca Leitzell, Social Studies Teacher, Cooperitive Education Coordinator, Bellefonte Area High School

With the rise in numbers of students owning smartphones and iPod touches, QR codes are a simple and fun way to capture students’ attention. This session demonstrates how QR codes can be incorporated into libraries; shows you some ideas and examples of using coding in book covers, reading lists, flyers, bulletin boards, and community correspondence; and shares how teachers across the curriculum have incorporated the same technology in their lessons.


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