Information Today, Inc. - Marketing Library Services - Volume 38, Number 6

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Magazines > Marketing Library Services > November/December 2024
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Volume 38, Number 6 — November/December 2024
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Welcome to the final issue of MLS. Marketing Library Services has been delivering detailed case studies to its subscribers for 35-plus years. Now that promotional work has become so digital, MLS is being combined with Computers in Libraries to round out that magazine’s content and to deliver more value to both MLS and CIL subscribers. You don’t need to do anything about this change. You’ll automatically get CIL instead, starting in January 2025 and continuing until your MLS subscription was due to end. At that point, you can “renew” by subscribing to CIL, and you’ll get information about that process later.
Big News		Page 1
	*This Is Your Final Issue of the Marketing Library Services* Newsletter**
Signing Off		Page 1
	Signing Off … But Only From This Format By Kathy Dempsey
Interviews With Marketing Masters		Page 4
	From Arts to Sports, Sara Neal Is an All-Star By Judith Gibbons For the last of her interviews, Judith Gibbons checks in with Sara Neal from Salt Lake County Library in Utah. Neal, “an accidental marketer who went back for formal training,” tied a Winter Reading program to the annual NBA All-Star Game and netted a John Cotton Dana Award for it.
Columnist Retrospectives		Page 4
	Every columnist that MLS has had was invited to write a retrospective about the ways marketing has changed across the years. Happily, they all chimed in. Thanks to each one:
	Barbie Keiser	Page 4
	Christie Koontz	Page 6
	Trenton Smiley	Page 7
	Ruth Kneale	Page 8
	Jennifer Burke	Page 9
	That's a Wrap! by Judith Gibbons	Page 10
*The History of MLS* Newsletter**		Page 5
	by Kathy Dempsey Get citations for two chapters and one paper that Kathy Dempsey has written over the years to note the history of this newsletter and of library marketing in general.
	*Look for the new Marketing Library Services section in Computers in Libraries* magazine in January 2025! I’ll see you there.** ~Kathy Dempsey kdempsey@infotoday.com Editor of MLS since 1994 Published by Information Today, Inc.

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