 If you’re interested in the history of MLS or library marketing in general, read these pieces I’ve published elsewhere.
~Kathy Dempsey
• Marketing Library and Information Services: International Perspectives, edited by Gupta, Koontz, Massisimo, and Savard for IFLA. Munich, Germany: K.G. Saur Verlag GmbH, 2006. Contributed a chapter: “Marketing Library Services Newsletter: An Overview,” for Section VI, Databases and Other Marketing Literature. pp. 410–419.
• Library and Book Trade Almanac, 63rd Edition. Medford, NJ: Information Today, Inc., 2018. Contributed a chapter: “The State of Marketing in Libraries.” pp. 26–39.
• “An Historical Overview of Marketing in U.S.
Libraries: From Dana to Digital,” a double-blind peer-reviewed paper published in Marketing Libraries Journal, vol. 3, no. 1, Spring 2019. https://journal.marketinglibraries.org/march2019/MLJv3i1-26-49.pdf. |
