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 Marketing Library Services has been delivering detailed case studies to its subscribers for 35-plus years. Now that promotional work has become so digital, MLS is being combined with Computers in Libraries to round out that magazine’s content and to deliver more value to both MLS and CIL subscribers.
To all MLS subscribers: You don’t need to do anything about this change. You’ll automatically get CIL instead, starting in January 2025 and continuing until your MLS subscription was due to end. At that point, you can “renew” by subscribing to CIL, and you’ll get information about that process later. If you have questions or need to make alternate arrangements, please email Janeen in our Subscriptions Department at jwelsh@infotoday.com.
The new Marketing Library Services section within Computers in Libraries magazine will continue to cover strategies, tactics, and tips for many library-marketing topics:
- Marketing campaigns
- Digital advertising
- Collateral materials
- Political advocacy
- Social media
- Value & ROI
- Outreach & Publicity
- Conferences & Awards
Kathy Dempsey, who’s been the editor of Marketing Library Services for the past 30 years, will continue curating this new iteration of MLS. Its subscribers will still get features, industry news, and case studies, now in the pages of Computers in Libraries. |
