Session A301 — (R)Evolution of Search Engines: Update
9:00 a.m. – 9:45 a.m.
Chris Sherman, Associate Editor, Search Engine Watch & Co-Author, The Invisible Web

This session looks at the trends towards consolidation as the search engine market matures. It looks at the changes in specific Web search engine tools, provides tips about what we should be looking for next year, and discusses the impact for information professionals. Our expert believes that the changes have been dramatic this year, but next year things are going to be dramatically different. Come hear how!

Coffee Break
9:45 a.m. – 10:30 a.m.

Session A302 — Web Searching in 2004
10:30 a.m. – 11:15 a.m.
Greg Notess, Creator, Search Engine Showdown & Reference Librarian, Montana State University

Learn from an expert industry watcher about the current state of search with a focus on specific changes that impact searchers. Notess also discusses what we can and cannot find via the search engines.

Session A303 — Making Your Spider Outperform Google
11:30 a.m. – 12:15 p.m.
Rich Wiggins, Senior Information Technologist, Michigan State University

Early models of Web search worked on the assumption that users browse as they seek starting points and search when they seek more details. But spiders can also deliver starting points just as well as Google. Log analysis reveals that a small number of unique searches account for a huge percent of searches performed. At Michigan State University, this analysis resulted in an “accidental thesaurus” that matches the most popular search phrases with the best Web starting points.

Lunch Break
12:15 p.m. – 2:00 p.m.

Session A304 — Start Your Engines!
2:00 p.m. – 2:45 p.m.
MODERATOR: Greg Notess, Reference Librarian, Montana State University
Stephanie Blair, Lead Editor, Yahoo!
Michael Palka, Director of Search Peoduct Management and Strategy, Ask Jeeves Inc.

Our popular panel of search engine creators talk about their engines—what’s new in the way of features and improvements, what’s planned in the near future, and one of the most innovative uses of their product by a client. Get the inside scoop!

Coffee Break
2:45 p.m. – 3:15 p.m.

Endnote Session — Life Expectancy of a Searcher: Morphing into New Roles
3:15 p.m. – 4:00 p.m.
FEATURE: Barbara Quint, Editor, Searcher magazine
PANEL:
Cindy Hill, Manager, SunLibrary, Sun Microsystems;
Michael Stephens, Head, Networked Resources Development & Training, St. Joseph Co. Public Library;
Jerome Holst, Distance Education Librarian, Saint Francis University

With more and more sophisticated search engines and information-literate customers, will searchers still be needed by 2010? Our feisty leader discusses roles, competencies and life expectancy of “the searcher,” while our panel talks about evolving roles for info pros.

Session B301 — Archiving the Web
9:00 a.m. – 9:45 a.m.
Donna Scheeder, Congressional Research Service, Library of Congress

What can you do to preserve resources that are born digital? What are you creating only in digital form? Will you need it in the future? Do you want entire Web sites? Do they have value? Listen to this case study of the Library of Congress 2002 election digital archive, the technology and partnerships that made it happen, and what it means for the future.

Coffee Break
9:45 a.m. – 10:30 a.m.

Session B302 — Managing Content on the Web
10:30 a.m. – 11:15 a.m.
Debora Seys, Information Consultant, Global Library & Information Services, Hewlett Packard

Within the HP internal employee portal organization, Seys works as the lead Information Architect (IA) on a program team that delivers Documentum as a standard Web content management (CM) solution to HP organizations. The CM Program provides Web content publishing with embedded metadata and controlled vocabularies. A brief description of the development of the whole program provides context for the detailed discussion of the role of IA in the program team and the development of program assets such as implementation templates, attributes matrices, standards and vocabularies.

Session B303 — Online Resources for GIS
11:30 a.m. – 12:15 p.m.
J .T. (Tom) Johnson, Prof. of Journalism, San Francisco State University

Geographic information system (GIS) digital data and tools are used daily by government, corporations, scholars, and the general
public to make sense of a variety of phenomena ranging from potholes on city streets to voting patterns to cyberspace transactions. But GIS has some unique requirements in terms of data types and sources. Knowing what to look for, where to look, and how to get the data in a useable form presents special challenges. This session delivers a starting point and a multitude of resources for researchers in all fields where geography can be an important factor.

Lunch Break
12:15 p.m. – 2:00 p.m.

Session B304 — Lights, Camera — Get Digital!
2:00 p.m. – 2:45 p.m.
Gregory Mitchell, Assistant Director, &
Rick Peralez, Computer Specialist, University of Texas—Pan American

With the convergence of a variety of technology and cost factors, the Web is poised at the edge of a fundamental transformation from primarily graphical interface to a multimedia application. This session demonstrates examples of multimedia Web applications; discusses the hardware, software, and staff competencies needed to successfully employ these new tools; and looks at the implications for libraries and their Web sites.

Coffee Break
2:45 p.m. – 3:15 p.m

Endnote Session — Life Expectancy of a Searcher: Morphing into New Roles
3:15 p.m. – 4:00 p.m.
FEATURE: Barbara Quint, Editor, Searcher magazine
PANEL:
Cindy Hill, Manager, SunLibrary, Sun Microsystems;
Michael Stephens, Head, Networked Resources Development & Training, St. Joseph Co. Public Library;
Jerome Holst, Distance Education Librarian, Saint Francis University

With more and more sophisticated search engines and information-literate customers, will searchers still be needed by 2010? Our feisty leader discusses roles, competencies and life expectancy of “the searcher,” while our panel talks about evolving roles for info pros.

Session C301 — Evaluating Tools for Building Taxonomies
9:00 a.m. – 9:45 a.m.
Marcia Morante, KCurve, Inc.
Rennie Walker, Consultant

More and more products are requiring taxonomies and controlled vocabularies for full functionality, a resource-intensive process. Given the cost implications, it is important for organizations considering the purchase of a system that includes a “taxonomy solution” to thoroughly understand the automated tools that are available. This session discusses the various technologies and their specific
capabilities and the companies offering these tools, providing a checklist to help you select the right technology for your organization.

Coffee Break
9:45 a.m. – 10:30 a.m.

Session C302 — Content Categorization Tools
10:30 a.m. – 11:15 a.m.
Tom Reamy, Knowledge Architect, KAPS Group
Scott Whitney, Director of Product Management, Verity Inc.

This session highlights case studies of content categorization tools being deployed in real-world applications. The speakers share the challenges, strategies, and lessons learned.

Session C303 — OpenURL & Integrating Content
11:30 a.m. – 12:15 p.m.
Stephen Abram, VP Corporate Development, Micromedia ProQuest
Qin Zhu, ILS Administrator & Information Consultant, Ajilon Consulting

The OpenURL standard provides a mechanism to transport metadata or identifiers of a digital item from one resource to another by constructing links in a dynamic linking environment. This session looks at major OpenURL-compliant linking products in library automation industry and provides tips for those implementing such a product.

Lunch Break
12:15 p.m – 2:00 p.m.

Session C304— Dynamic Content, Interactive Forms, and Templating with ColdFusion
2:00 p.m. – 2:45 p.m.
Jillian Carroll, Senior Systems Analyst, Northern Lights Internet Solutions Ltd.

Use ColdFusion to unite dynamic functionality, striking good looks and formatting ease for your site! Learn easy tips and tricks to validate form fields for accurate content, format e-mails so they make sense when they hit your inbox and create fully interactive content! Want to know how you can put your database on the Internet? It’s easier than ever when using this powerful tool.

Coffee Break
2:45 p.m. – 3:15 p.m

Endnote Session — Life Expectancy of a Searcher: Morphing into New Roles
3:15 p.m. – 4:00 p.m.
FEATURE: Barbara Quint, Editor, Searcher magazine
PANEL:
Cindy Hill, Manager, SunLibrary, Sun Microsystems;
Michael Stephens, Head, Networked Resources Development & Training, St. Joseph Co. Public Library;
Jerome Holst, Distance Education Librarian, Saint Francis University

With more and more sophisticated search engines and information-literate customers, will searchers still be needed by 2010? Our feisty leader discusses roles, competencies and life expectancy of “the searcher,” while our panel talks about evolving roles for info pros.

Session D301 — High-Impact Computing: How Library Technology Can Change a Community
9:00 a.m. – 9:45 a.m.
Leslie Holt, Director of Youth Services, &
Glen E. Holt, Executive Director, St. Louis Public Library

Find out how market research and a marketing consultant from the world of toys and theme parks helped the St. Louis Public Library increase usage and the community impact of technology offered to the public. Within a framework of making an inner city more computer-literate, this session focuses on how kids actually use networked technology, what they need to learn, and how to make computing understandable and exciting to novice users.

Coffee Break
9:45 a.m. – 10:30 a.m.

Session D302 — Tuning into Customers
10:30 a.m. – 11:15 a.m.
Sharon Tang & Kjrsten Andersen, Senior Channel Editors, Microsoft Corporation

Everyone is so busy, they never have time to talk about information services and tools needs, preferences, or usage behaviors. Microsoft is certainly a high-pressure environment in which employees’ time is at a premium. The Knowledge Network Group Portals team at Microsoft shares the approach and processes used to understand user preferences and behaviors, and how this understanding was interpreted into tools and training.

Session D303 — Organizational Innovation: Using Business Practices
11:30 a.m. – 12:15 p.m.
Rick Luce, Research Library Director, Los Alamos National Laboratories

ROI, numbers, and performance excellence are not part of the traditional language in many libraries, but the libraries of today and tomorrow need innovative thinking, organizational models, and management practices to succeed. This session focuses on strategies for making that happen.

Lunch Break
12:15 p.m – 2:00 p.m.

Session D304 — Info Pro Opportunities Beyond the Library: How to Build from Strength
2:00 p.m. – 2:45 p.m.
Terence K. Huwe, Director of Library and Information Resources, Institute of Industrial Relations, University of California, Berkeley

New technologies have created many new opportunities to extend library skill beyond the walls and domains of the library. Librarians can now fulfill many roles within organizations, managing not only print and digital collections, but training programs, technology planning, and organizational development. Terence Huwe describes how the Institute of Industrial Relations Library has increased its mission to include Web administration, digital archiving, intranet and extranet development, server administration, and online publishing. He offers strategic recommendations for librarians who are ready to expand their mission and concludes with some forecasts about long-term trends in American research universities.

Coffee Break
2:45 p.m. – 3:15 p.m

Endnote Session — Life Expectancy of a Searcher: Morphing into New Roles
3:15 p.m. – 4:00 p.m. [Steinbeck Forum]
FEATURE: Barbara Quint, Editor, Searcher magazine
PANEL:
Cindy Hill, Manager, SunLibrary, Sun Microsystems;
Michael Stephens, Head, Networked Resources Development & Training, St. Joseph Co. Public Library;
Jerome Holst, Distance Education Librarian, Saint Francis University

With more and more sophisticated search engines and information-literate customers, will searchers still be needed by 2010? Our feisty leader discusses roles, competencies and life expectancy of “the searcher,” while our panel talks about evolving roles for info pros.