Workshop
W6 — Searchers Academy
9:00 a.m. – 4:30 p.m. (FULL DAY)
MODERATOR: Mary Ellen Bates,
Principal, Bates Information Service
FACULTY:
Gary Price, Co-Author, The
Invisible Web, Creator of ReferenceShelf.com
Chris Sherman, Co-Author, The Invisible Web,
& Associate Editor, Search Engine Watch
Greg Notess, Creator of Search Engine Showdown
Mary Ellen Bates, Author, Super
Searchers Cover the World & Super Searchers
Do Business
Want to sharpen your skills? Learn from the experts? Join
search veterans, authors, and columnists from Searcher,
ONLINE, and EContent magazines and the “Super
Searcher” series of books to learn the latest strategies
and techniques for searching online. This day-long event
introduces you to the experts who share their searching
secrets and expertise as they focus on the most current
practices in the field. Participants should have basic experience
with Web searching, but even searchers with extensive Internet
background will find tips to polish and advance their skills.
Academy topics include:
- Search
Engine Mechanics—Pop the hood and look into the
mechanics of all types of search engines with our search
engine grease monkey.
-
Searching the Invisible Web—How to find the hidden
troves of deep information on the Web.
-
Cool Search Tools: The best of the best Web resources.
-
Choosing the Right Search Engine: When to use which engine
and when to use the invisible Web, plus the value of advanced
search features.
-
Ask an Expert—An interactive discussion including
favorite tips, target Web sources, and advanced techniques
from the faculty and a chance to ask questions.
Workshop W7 — Web Managers Academy
Sunday,
9:00 a.m. – 4:30 p.m. (FULL DAY)
MODERATOR: Darlene Fichter, Data
Library Coordinator, University of Saskatchewan & President,
Northern Lights Internet Solutions Ltd.
FACULTY:
Frank Cervone, Assistant University Librarian
for Information Technology, Northwestern University
Peter Morville, President, Semantic Studios
Marshall Breeding, Library
Technology Officer, Vanderbilt University
Jeff Wisniewski, Web Services Librarian,
University of Pittsburgh
Web development is challenging. A range of technical and
management skills are required to develop a great Web site.
No matter what type of library or information service you
manage and support, this full-day workshop provides a good
foundation in:
-
How to develop or redesign a site.
-
Key checkpoints in a Web project life cycle.
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How to develop a solid and sustainable site architecture.
-
How to demystify Web site standards and jargon.
-
Solid tips for creating usable Web designs.
This
information-packed full-day seminar hits the high points
of strategic and practical milestones in
the planning process for Web development. Learn about new
and popular tools and technologies and examine Web architecture,
design considerations, and usability. Look at the mechanics
common to all Web sites, plus user testing, visual design,
and cool new tools. Taught by experienced experts, this
workshop is a good, 1-day crash course for Web development
managers at all levels.
Workshop W8 — Web Management Strategies
[CANCELLED]
9:00 a.m. – 12:00 p.m.
Howard McQueen, CEO, McQueen Consulting
This half-day workshop focuses on 10 strategies for driving
the management of a business unit or enterprise (private
or government sector) intranet, extranet and/or Internet.
These 10 strategies have universal applicability to Web
management and include a number of examples of best practices
from both the federal government and private sector.
Workshop W9 — Current Awareness Delivery
Options
9:00 a.m. – 12:00 p.m.
Gary Price, Co-Author, The Invisible Web,
Creator of Resourceshelf.com
Genie Tyburski, Web Manager, The Virtual Chase,
Ballard Spahr Andrews & Ingersoll, LLP
Electronic current awareness services are critical for users
of all types of libraries and information services. This
practical half-day workshop provides an overview of the
many options for delivering specialized current information.
Nationally known experts Price & Tyburski examine current
awareness needs and choices from start to finish, look at
strategies, tools, and resources for gathering new information,
and investigate delivery technologies. Learn about the pros
and cons of initiating such services via e-mail and Web-based
newsletters, Weblogs, k-logs, and RSS/XML news feeds. Get
up to speed on the latest techniques and thinking on this
crucial topic.
Workshop W10 — Meaningful Measures:
Defining & Doing
9:00 a.m. – 12:00 p.m.
Rebecca Jones, Dysart & Jones Associates
Susan E. Whitehead, Associate Director, Competitive
& Technical Information (CTI), Genzyme Corp.
Measures focus attention on what is being measured. Are
you measuring what you want management to focus on? Is management’s
attention on your value? Or on your costs, or your activities?
This course helps you to define what you want to measure
and focus on and to develop a framework as well as implementation
strategies for an effective measurement system.
Workshop W11 — Make Learning Stick:
Creating 5-Star User Centered Training & Instruction
9:00 a.m. – 12:00 p.m.
Michael Stephens, Librarian & Technology Trainer,
St. Joseph Public Library & Blogger for Tame the Web
D. Scott Brandt, Professor & Technology Training
Librarian, Purdue University & columnist for Computers
in Libraries
This update of the poplar “Teaching the Internet in
60 Minutes” is taught by a dynamic duo representing
both academic and public library backgrounds. It uses a
building-block approach, emphasizing three methods to analyze
and define user needs, a “sure fire” test to
ensure measurable outcomes & objectives, simplified
task analysis for breaking learning down into steps, a toolbox
of strategies to make learning fun and interesting, and
two approaches to demonstrate
and reinforce learning. All examples used in the workshop
come from successful Internet-related modules taught in
both academic and public library settings. With theory made
practical, demonstrations of real-world training and instruction,
and in-class practice using these techniques, this workshop
is not for the weak of heart—it’s energetic,
fast-paced and highly interactive!
Workshop W12 — Professional Web Authoring
XHTML & CSS
9:00 a.m. – 12:00 p.m.
Roy Tennant, Web and Services Design Manager, eScholarship
Initiative, California Digital Library
This half-day workshop looks at the next logical step for
Web-savvy folks on their journey to using XML. It provides
a thorough grounding in XTHML tagging practices and Cascading
Style Sheets (CSS) so that attendees can immediately gain
the advantages of separating structure from format, while
providing a foundation for using XML in the future. The
workshop is filled with examples, practical tips, and resources
for launching you on your way to the future of the Web with
a minimum of effort.
Workshop W13 — Web Team Best Practices
[CANCELLED]
1:30 p.m. – 4:30 p.m.
Howard McQueen, CEO, McQueen Consulting
In this interactive half-day workshop, the instructor sums
up his experience working with Web teams over the last 8
years. Using real-world examples, he identifies six key
challenges facing Web teams. He explores successful approaches
to these challenges and engages the audience in a lively
give and take on their successes and lessons learned.
Workshop W14 — RSS/Blogging 101
1:30 p.m. – 4:30 p.m.
Steven M. Cohen, Assistant Librarian, Rivkin Radler,
LLP
Jenny Levine, Internet Development Specialist,
Suburban Library System
Weblogs have exceeded all expectations for use in the library
world, and RSS is sure to do the same. In this hands-on
session, users not only learn the ins and outs of using
Weblog software (i.e., Blogger, Radio, and Movable Type)
and how to read RSS feeds via a news aggregator (i.e., Radio,
Newzcrawler, and Syndirella), but have the opportunity to
actually work with these products discussed! The instructors
discuss how to set up a blog, review the positive and negative
aspects of each blogging tool, and how to set up and use
news aggregators in the easiest way possible. Please come
with your questions and excitement as you get “ Bloggified”
and “RSSified”!!!”
Workshop W15— Strategy, Architecture
and the Future of Libraries
1:30 p.m. – 4:30 p.m.
Peter Morville, President, Semantic Studios
We can’t predict the future, but we can make better
decisions today by engaging in strategic conversations that
embrace the big here and the long now. In this highly interactive
workshop, Peter Morville explains how lessons from business
strategy and building architecture can inform the practice
of librarianship, the design of Web sites, and the creation
of agile organizations. We’ll take a close look at
the latest research, trends, and technologies shaping libraries,
information management, and the user experience. And we’ll
engage in a scenario-planning exercise which draws upon
the collective experience and insight of the workshop participants
Workshop W16 — New and Old: Finding
the Latest News and Archived Web Pages
1:30 p.m. – 4:30 p.m.
Greg Notess, Creator, Search Engine Showdown
Efficient Web searching requires knowledge of both search
engines and a variety of specialized sources. Two limitations
of the general Web search engines are the lag time in getting
recent information indexed and their inability to find pages
as they used to appear. Fortunately, there are other tools
and techniques for finding both the new and the old. Explore
news search engines that cover traditional media, blogs,
and RSS as well as the variety of tools and tricks for finding
vanished Web pages using the Internet Archive or other tools.
Workshop W17 — Practical XML &
XSLT
1:30 p.m. – 4:30 p.m.
Roy Tennant, Web and Services Design Manager, eScholarship
Initiative, California Digital Library
This workshop turns up the heat on XML for those who are
beyond an introduction and ready to learn how to do useful
work with XML. Learn the basics about XSLT, the XML transformation
engine, and how you can use it today to serve up XML-encoded
information to standard Web clients in XHTML and CSS. You
will learn about free software available to do these transformations,
see demos of live applications, and come away with an understanding
of the power and utility of XML and XSLT. This instructive
half-day workshop illustrates the tools and techniques necessary
to take advantage of XML in the library world.
Workshop W18 — Optimizing Web Sites
for Search Engines [CANCELLED]
1:30 p.m. – 4:30 p.m.
Chris Sherman, Searchwise Inc.
Your library has a terrific Web site, yet it doesn't seem
to get much traffic. Why not? With more than 8 billion Web
pages, it's not enough simply to put your site on the Web
and hope searchers will beat a path to your virtual door.
It's crucial to apply search engine optimization (SEO) techniques
to assure that your content has a
fighting chance of being found. This workshop introduces
the basics of SEO, clearly delineating the differences between
legitimate, ethical techniques and the shady tactics used
by spammers to trick the engines. For those with limited
time or budget, paid placement and paid inclusion programs
are covered, as well as tips for selecting a SEO firm if
you'd rather outsource the job to professionals.
COMMUNITIES
OF INTEREST
4:30
p.m. – 5:30 p.m. [Steinbeck
Lobby - Conference Center]
Meet
your colleagues on Sunday, November 2nd following a day of
workshops for debriefing or before conference sessions begin
to connect with attendees with similar interests. Grab a drink
or soda and head for some great networking, stimulating discussions,
and a chance to interact with some outstanding conference
speakers and moderators. Topics include Web design, development,
& tools; searching & search engines; e-resources &
digital libraries; content management; blogging.
SUNDAY
EVENING SESSION — Strategic Briefing: Content Integration
Practices
5:30
p.m. – 6:30 p.m. [Steinbeck
Forum - Conference Center]
Mary Lee Kennedy, Director, Knowledge Network
Group, Microsoft Corporation
Allen Paschal, President, Gale
Technology has caught up with the demand to put content into
context. It may not be leading yet to a 100% satisfaction
rate but there are increasingly new ways to put content where
decisions are made and work gets done. Office 2003 provides
new functionality that supports this development. Come
and hear how Microsoft is taking advantage of Office 2003
and other technologies internally and explore the ways you
can do the same for your organizations.
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