InfoToday 2002: The Global Conference and Exhibition on Electronic Information & Knowledge Management  National Online 2002 May 14th-16th, 2002 • New York Hilton & Towers View in PDF Format

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Tuesday Evening Session

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OPENING KEYNOTE — West Ballroom
9:00 a.m. – 10:00 a.m.
Content Is Dead! Long Live Context!
Stephen Abram, Vice President Corporate Development, IHS Group/Micromedia
Information isn’t about static stuff that lives in a rigid, permanent container. And the publishing and library world isn’t about information delivery.  Today’s content is fluid, serving as a catalyst for work, learning, and play.  Librarian, publishing executive, and captivating speaker Stephen Abram opens the conference by telling it as it is.
 

Networking Break – Visit the Exhibits
10:00 a.m. – 10:45 a.m.
 

Kick-Off Session — Sutton North
10:45 a.m. – 11:30 a.m.
The Future of the Online Industry
Anthea Stratigos, President, Outsell, Inc.
Anthea Stratigos, noted commentator and observer of the online information industry, co-founder of Outsell Inc., and ONLINE magazine columnist, will share her views on the future of the industry. Anthea brings a unique perspective, with an in-depth understanding of both data providers and information professionals.  Her ability to provide meaningful insights is unsurpassed. Her talk will set the stage for the remainder of the three-day conference.

Tuesday, May 14th — Track A: Practical Searching — Beekman
The general public may think that all research can be accomplished by typing a word or two into a search engine. Information professionals know better. Although it’s tempting to use time-tested techniques, with the constantly changing Web, it’s best to use a variety of sources and search strategies to effectively research topics.

SESSION A101
Not Business As Usual
11:45 a.m. – 12:30 p.m.
Moderated by Marydee Ojala, Editor, ONLINE magazine

Ann Cullen, Credit Suisse First Boston
Trudy Katz, MasterCard
Greg Notess, Montana State University
The disruptive business environment has caused changes in how business searchers acquire, manipulate, and disseminate information. Is there a shift from or towards fee-based information? Are libraries and information professionals becoming more virtual? Is there more analysis going on? Learn from those in the trenches what they are doing differently.
 

Lunch Break – Visit the Exhibits
12:30 p.m. – 2:00 p.m.
 

SESSION A102
Online User Behavior and Misbehavior
2:00 p.m. – 2:45 p.m.
Moderated by Brian Quinn, Texas Tech University Libraries

Lies, Damned Lies, and the Internet
Anne Mintz, Director of Knowledge Management, Forbes Inc.
We are in an age of Internet nomads and mass acceptance of Web-based online information. But what if new dangers emerge not from a lack of competence by database producers or online searchers, but from a malevolent competence? This presentation discusses deliberate deception, deliberate misinformation, and half-truths that can be used to divert us from the real information being sought. What protections exist for online searchers? This presentation gives examples of misinformation and advice on how to guard yourself from these dangers.

Comparing Information Seeking Behavior in Real and Virtual Environments
Tula Giannini, Associate Professor, Pratt Institute, SILS
As online resources expand in scope and depth, most researchers, regardless of subject area, now begin with an online search. Given the important differences between online resources accessible in real and virtual environments, users’ search strategies and outcomes are bound to be affected by the search environment. Differences in students’ information seeking behaviors across disciplines have significant impact on strategies, as observed by a study conducted at the New York Public Library and the Watson Library of the Metropolitan Museum. Insights gained from this study will aid both researchers and trainers.
 

Networking Break – Visit the Exhibits
2:45 p.m. – 3:15 p.m.
 

SESSION A103
Real-Time News & Information — Now More than Ever
3:15 p.m. – 4:00 p.m.
Moderated by Brian Quinn, Texas Tech University Libraries

David Scott, VP, Marketing, NewsEdge and NewsEdge customers
Kathleen Millington, Manager, Berlex Laboratories
It’s never been more important to know that the news and information your company is getting is sound, secure, true, and timely. Now, more than ever, it’s imperative to gain clear understanding of how unexpected external events may impact your company, helping you to react intelligently and quickly to external changes — big and small — that are critical to business operations. How has the changing global climate impacted the need for strong internal mechanisms to keep corporate executives aware of up to the minute developments? What’s the result for the perception of corporate information officers with America’s corporations? Do you need to be big to be strategic? This session will focus on the risks and barriers you are exposed to and how to overcome them.
 

SESSION A104
Crystal Balling the Information Professional’s Future
4:15 p.m. – 5:00 p.m.
Moderated by Brian Quinn, Texas Tech University Libraries

Bill Noorlander, TFPL
Rafi Musher, Stax, Inc.
Changes in the workplace, changes in technology, changes in information philosophy — what do they mean to the information professional? We’ve been exhorted for years to be open to change, but change seems to be happening at a much faster pace than previously. It’s clear that in 2002, more than ever before, a clear understanding of the value proposition of your organization, a focus on ROI, and a willingness to align library and information services with the organization’s expectations are crucial.
 

Reception in the Exhibit Hall
5:00 p.m. – 6:00 p.m.
 

Evening Session — Beekman
6:00 p.m. – 8:00 p.m.
Justifying Libraries & Research Services: A New Approach
Dave Snowden, Director of the Cynefin Centre for Organisational Complexity, IBM Global Services

Sponsored by Special Libraries Association & IBM

Justifying libraries and research services has been a challenge for many years and we are no closer to solving the puzzle.  Snowden, an expert on complexity theory, agrees that this is an extremely complex problem which requires new ways of thinking to get closer to a solution.  Join us, listen to Snowden's novel approach, and learn about some new upcoming research in this field.
 

Tuesday, May 14th — Track B: Search Engines and Related Technologies — Sutton North
Internet search engines grow in complexity day by day. Specialized ways of accessing Web information add enormously to the effectiveness and efficiency of information retrieval. This track details the latest manifestations of search engine developments.

SESSION B101
Things You Just Have to Know About Search Engines
11:45 a.m. – 12:30 p.m.
Moderated by Paula Hane, Information Today, Inc.

Ran Hock, Principal, Online Strategies
Who knows more about search engines than the author of The Extreme Searcher’s Guide to Web Search Engines: A Handbook for the Serious Searcher? In this session Ran will share his knowledge of how search engines work and what techniques will work best with which search engines. Not only does Ran explain in detail what information professionals should expect from Web search engines, he keeps up to date with the technical developments in search engines so that you don’t have to.
 

Lunch Break – Visit the Exhibits
12:30 p.m. – 2:00 p.m.
 

SESSION B102
Secrets of the Hidden Web
2:00 p.m. – 2:45 p.m.
Moderated by Paula Hane, Information Today, Inc.

Chris Sherman, Co-Author, The Invisible Web, and Editor, SearchDay Newsletter
Gary Price, Co-Author, The Invisible Web, and Creator, The Virtual Acquisition Shelf & News Desk
Vast portions of the Web are all but invisible to most search engines. It’s not that the search engines and Web directories are “stupid” or even badly engineered. Rather, they simply can’t “see” millions of high quality resources that are available exclusively on the Invisible Web. The Invisible Web contains vast amounts of authoritative and current information that’s accessible to you, using your Web browser or add-on utility software — but you have to know ahead of time where to find it. In this lively, interactive presentation, Chris Sherman and Gary Price reveal the techniques they used to find the hidden Web content for their best-selling book The Invisible Web: Uncovering Information Sources Search Engines Can’t See.
 

Networking Break – Visit the Exhibits
2:45 p.m. – 3:15 p.m.
 

SESSION B103
Secrets of the Hidden Web (continued)
3:15 p.m. – 4:00 p.m.
 

SESSION B104
Wireless: Cost Quagmire or a Revenue Pot of Gold?
4:15 p.m. – 5:00 p.m.
Steve Arnold, Arnold Information Technology
Alan Markowiz, VP, ChatSpace, Inc.
Chuck Napier, SVP, Wmode Inc.
Azim Tejani, CEO, i411
There are opportunities to generate revenue from wireless information access and delivery. Content and services must fit the billing models. To understand wireless, you must understand the metrics of wireless content delivery. And you must ensure that a wide range of content develops with access that satisfies consumer demand with a secure economic transaction model. How can you best utilize wireless in your work?
 

Reception in the Exhibit Hall
5:00 p.m. – 6:00 p.m.
 

Evening Session — Beekman
6:00 p.m. – 8:00 p.m.
Justifying Libraries & Research Services: A New Approach
Dave Snowden, Director of the Cynefin Centre for Organisational Complexity, IBM Global Services

Sponsored by Special Libraries Association & IBM

Justifying libraries and research services has been a challenge for many years and we are no closer to solving the puzzle.  Snowden, an expert on complexity theory, agrees that this is an extremely complex problem which requires new ways of thinking to get closer to a solution.  Join us, listen to Snowden's novel approach, and learn about some new upcoming research in this field.
 
 

SPECIAL BREAKFAST PRESENTATION — West Ballroom
8:00 a.m. – 8:45 a.m.
Reflections Over Coffee
Ron Dunn, CEO, Academic Group, Thomson Learning
Content, context, digital, knowledge, virtual, electronic — all these words permeate the daily working lives of information professionals and knowledge managers. Enjoy a continental breakfast while listening to the insights of Ron Dunn, a longtime participant in and commentator on the information industry.
 

KEYNOTE — West Ballroom
9:00 a.m. – 10:00 a.m.
The New Dynamics of Decision Support
David Snowden, Director, Institute for Knowledge Management, IBM
Knowledge management is returning to its roots in the support of decision makers. Reflecting on his pioneering work—funded by the U.S. Government—to change the dynamics of policy-making and intelligence assessment, consummate storyteller David Snowden discusses the challenges for both industry and government.
 

Networking Break – Visit the Exhibits
10:00 a.m. – 10:45 a.m.
 

Opening Session — Sutton North
Author’s Rights and the Future of Full Text
10:45 a.m. – 11:30 a.m.
Moderator: Dan Duncan, NFAIS
Jonathan Tasini, National Writers Union
George Plosker, VP Content Support & Training, Gale Group
Mary Case, ARL, Association of Research Libraries
Andrew Elston, VP Content, IndustryClick
One of the most closely-watched Supreme Court cases last year was that brought by Jonathan Tasini on behalf of freelance writers whose work was included in online databases. The dust from that decision, which ruled in favor of the writers, has not settled. Publishers, aggregators, librarians, and the writers themselves have vastly different opinions on how the decision affects them and what the online world will be like going forward.

Wednesday, May 15th — Track A: Public Policy Issues — Beekman
Online information does not exist in a vacuum. The changing legal landscape provides unique challenges for both producers and users. The issues may affect constituencies differently, but knowing all the ramifications of court rulings, legislative edicts, and regulatory decisions is critical.

Track organized and moderated by Dan Duncan, Executive Director, NFAIS

SESSION A201
Copyright Law and the Facts of Life
11:45 a.m. – 12:30 p.m.
Joel Wolfson, Partner, Blank Rome Comisky & McCauley LLP
How are the courts and legislatures changing the economic landscape for creating, distributing, and using digital information? Learn what providers and customers are doing to adjust their practices and what changes may be ahead in tomorrow’s information marketplace.

Lunch Break – Visit the Exhibits
12:30 p.m. – 2:00 p.m.
 

SESSION A202
Copyright: Truth and Consequences
2:00 p.m. – 2:45 p.m.
Bonnie Lawlor, President, Chescot Publishing, Inc.
James Neal, VP, Information Services, Columbia University
Recent court cases and legislative efforts — both in the U.S. and other countries — have focused attention on the applicability of copyright and licensing laws in the digital age. New policies and practices will be the consequences. Hear whether producers and customers are adjusting adequately to these shifting policies and what further policy changes each side in the debates is seeking.
 

Networking Break – Visit the Exhibits
2:45 p.m. – 3:15 p.m.
 

SESSION A203
Licensing and the Future of Content Transactions
3:15 p.m. – 4:00 p.m.
Carlyle C. Ring, Of Counsel, Ober/Kaler
As e-commerce moves forward, key issues in contract law are proving problematic for both producers and users. Connie Ring is a member of the Permanent Editorial Board of the Uniform Commercial Code of the National Conference of Commissioners on Uniform State Laws and noted expert on contracts. Hear his authoritative review of a proposed, state-based licensing statute — the Uniform Computer Information Transactions Act (UCITA) and learn what is shaping a law that will be a primary element of future digital content transactions.
 

SESSION A204
Licensing Problems and Solutions
4:15 p.m. – 5:00 p.m.
Tomas Lipinski, Co-Director, Center for Information Policy Research, School of Library and Information Science, University of Wisconsin-Milwaukee
Increased production and delivery of digital content has focused attention in the user community on licensing practices, raising awareness and creating new demands. Prof. Lipinski draws upon his legal expertise and his experience in the institutional user environment to explain what problems users are encountering in current licensing practices and what solutions they seek.

Wednesday, May 15th — Track B: Competitive Intelligence — Sutton North
Recent events in competitive intelligence have focused unprecedented attention on the field. Not only have ethical issues raised awareness of the accepted practices for CI professionals, the declining economy and stresses of a nation at war have thrust CI, and its military espionage cousin, into the limelight.

Track organized and moderated by Jerry Miller, Simmons College

SESSION B201
Competitive Intelligence: Trends and Developments
11:45 a.m. – 12:30 p.m.
Jerry Miller, Simmons College
A survey of CI practitioners reveals their concerns, changes in research techniques, views on the future of the profession — the Zeitgeist of competitive intelligence as it were. What are the trends and developments that stem both from the CI environment and technology enhancements?
 

Lunch Break – Visit the Exhibits
12:30 p.m. – 2:00 p.m.
 

SESSION B202
Competitive Intelligence in Practice
2:00 p.m. – 2:45 p.m.
Helene Kassler, Competitive Intelligence Consultant
One of the premier practitioners of competitive intelligence, Helene Kassler, shares her tips, techniques, and insights into this important area. What are the global resources that the resourceful competitive intelligence researcher should know about? What techniques are transferable to other disciplines, such as market research? How can you best interpret the conflicting information you find on the Internet and through conventional online sources? In a nutshell, what are the "tricks of the trade" in competitive intelligence from a practical perspective?
 

Networking Break – Visit the Exhibits
2:45 p.m. – 3:15 p.m.
 

SESSION B203
Status of CI After 9-11
3:15 p.m. – 4:00 p.m.
Jerry Miller, Simmons College
Garn Anderson, Energizer Corp.
Tim Powell, Knowledge Agency
Wayne Rosenkrans, AstraZeneca
Beginning with a brief presentation of the results of a survey of CI professionals about what has changed and not changed in the way they do business following the events of September 11th, a panel of experts will respond to the survey and talk about their own situations. Garn Anderson will address the expanding gray areas involved in the CI practice from a managerial perspective, Tim Powell will cover the data warfare and data security issues, and Wayne Rosenkrans will concentrate on how the chemicals and pharmaceuticals industries have responded.
Time for audience participation will be scheduled.
 

SESSION B203
Status of CI After 9-11 (continued)
4:15 p.m. – 5:00 p.m.
 
 

OPENING KEYNOTE — West Ballroom
Publishing Today and Tomorrow
9:00 a.m. – 10:00 a.m.
The Honorable Pat Schroeder, President & CEO, Association of American Publishers, and former Congresswoman
Drawing on her experiences in the private sector, as well as from her 24 years as a noted Member of Congress,  Patricia Schroeder addresses the challenges facing both publishers and their customers in the current economy, the policy debates that affect the marketplace, and the impact of these forces on the future of the publishing industry.
 

Networking Break – Visit the Exhibits
10:00 a.m. – 10:45 a.m.

Thursday, May 16th —
Track A: Preparing Content for Electronic Publication — Beekman
New technologies, new approaches to publishing, new roles for information professionals, new ways of working shape the lives of everyone involved with online information.

SESSION A301
Retrieval Power: How to Crunch Disparate Content
10:45 a.m. – 11:30 a.m.
Moderated by Shelly Warwick, Queens College

XML Is Here at Last: The Impact of XML on the Press and Content Aggregation Industry
Bob Ainsbury, General Manager, Xyleme
The potential of XML as a publishing tool to greatly enhance the retrieval power both for internal and external material is immense. In this session, the technology will be explored both as it impacts the press and the aggregators. What will XML mean for the online nature of newspaper and wire stories? How will input from different publishers be treated in an XML environment? Learn from one of the innovators in the online information field about these exciting new developments.

Using Business Intelligence to Improve Information Access
Tony Frazier, VP, Product Management, iPhrase Technologies, Inc.
Business executives are constantly looking for ways to accelerate informed decisions and increase productivity. Solutions must be tailored to provide desired information in the shortest amount of time possible. One such solution, the enterprise level search engine, allows both business executives and corporate researchers to pinpoint desired information immediately. Companies must fully understand their own information management needs before choosing an appropriate solution. This session will demonstrate how information intensive organizations like LexisNexis use enterprise search to improve the accessibility of otherwise hidden information.
 

SESSION A302
Leveraging Digital Object Identifiers into Features
11:45 a.m. – 12:30 p.m.
Moderated by Shelly Warwick, Queens College

David Sidman, CEO, Content Directions, Inc.
Digital Object Identifiers (DOI) can be considered as the UPC bar code of the virtual world. The DOI technology enables interoperability at the object level and establishes an underlying permanent, persistent link that facilitates rights-protected distribution of content via the Web. Differing from Digital Rights Management software, it does have some applications in that area. It also provides the basis for many value added features in digital products. Implementing DOI is straightforward for electronic-based content organizations, particularly in the ebook area. DOI is not limited to e-books, however, as this session will demonstrate.
 

Lunch Break – Visit the Exhibits
12:30 p.m. – 2:00 p.m.
 

SESSION A303
Insights from Content Creators
2:00 p.m. – 2:45 p.m.
Moderated by Nancy Garman, Online, Inc.

Electronic Publishing: Linking and Cross-Linking
Harry Boyle, CAS
Stephen A. Renner, CAS
Nothing is more open to question than information “everybody knows.” In the world of scientific information, everybody knows that indexes and databases (secondary publications) contain a subset of the information in the original publications. We know that the purpose and value of large bibliographic databases lies in their ability to identify primary literature of interest. This presentation questions what everybody knows about secondary information and demonstrates that through facile and open linking with publishers, full-text aggregators, customers’ own libraries, and document copy services, online secondary publications provide information and deliver value not found in the original publications.

Accepting Aggregation or Going It Alone
Ted Mendelsohn, Director of Sales & Licensing, AP Digital
News organizations have distinctive challenges when considering Web publishing. First and foremost is the decision about whether to distribute content through an aggregator or go directly to the customer. Since news is of very current interest, with the necessity of real-time or close to real-time updating, the idea of going it alone is appealing. However, from a news research perspective, the ability to combine information from a number of different news sources argues for aggregation. How to address the benefits and pitfalls of both options and balance the issues is the subject of this presentation.
 

Closing Keynote
3:00 p.m. – 4:00 p.m.
The Future Just Happened: Or Did It?
Marydee Ojala, Editor, ONLINE magazine
A panel of information industry luminaries will assess the state of online information. Is technology providing the futuristic ease of retrieval it promised? Can we rely on the Internet for all our information needs? How should we evaluate — and teach our clients to evaluate — the overlapping, ambiguous, contradictory, and sometimes just plain wrong pieces of information we uncover? What predictions can we make about the realistic future of online research?

Thursday, May 16th —
Track B: Web Design for Information Professionals — Sutton North
Everyone is investing in Web sites these days, whether they’re for a library or an information provider. What are the usability issues to consider?

SESSION B301
Search Friendly Web Design
10:45 a.m. – 11:30 a.m.
Moderated by Mounir Khalil, The City College of CUNY

Consumer Reports Case Study
Sandy Scholosser, InfoCenter Webmaster, Consumers Union
Using the Consumer Reports Web site, one of the Internet’s most frequently accessed sites, as the example, this session will explore ways to tweak your site design in order to increase your visibility within major search engines. Keyword selections, meta-tags, link text, and other Web design elements that can affect search engine ranking will be discussed, as will the importance of reciprocal linking.

Interface Design for Integrating Disparate Web Sites
Thomas Kochtanek, Associate Professor, University of Missouri-Columbia
Project WhistleStop is a collaborative effort of the Truman Presidential Library, the University of Missouri-Columbia, and four school districts in the Kansas City/Independence area. It resulted in the design and development of the Truman Digital Archives, which includes digitized primary source materials (presidential correspondence, handwritten letters, audio files, and video clips), teacher lessons, and interactive games. With over 1.2 million hits a month, the site has received numerous awards since its inception. Separately, the Truman Library technical staff developed its own Web site for the Library resources. Integrating the two sites presented challenges, including technical and design issues, resource identification, and target audience identification.
 

SESSION B302
Building Exciting and Accessible Web Sites
11:45 a.m. – 12:30 p.m.

Accessibility Doesn’t Equal Boring Web Sites
Frank Cervone, Assistant University Librarian, Northwestern University
If you think that an accessible site means one with no graphics, no design, just text and lots of it, this session will change your mind. An accessible site should not be boring. Good Web sites are created through a combination of accessibility, ease-of-use, and good design. The major issues and trends in accessibility attest to this fact. Come watch and listen to this image-filled session and begin thinking about accessibility and usability in an entirely new way.

Close Your Eyes and Listen to Your Web Site
John Kundtz, Principal & Solution Center Leader, The Revere Group
Using a structured methodology, you can develop a strategy for designing accessibility for persons with disabilities into your Web environment, including the Internet, intranets, and collaborative extranets, enabling better access for your disabled customers and employees. This will not only enhance an organization’s technical support and management preparedness, but also meet its legal responsibilities.
 

SESSION B303
Paying for Hits
2:00 p.m. – 2:45 p.m.
Stephen Arnold, President, Arnold Information Technology
Wendy Wilson, VP, Product Development, Quiver
Gil Ebaz, Co-Founder and Interim CEO, Applied Semantics, Inc.
Lance Podell, General Manager, Search Engine Relations, About.com
Sue Feldman, Director, Content and Retrieval Technologies, IDC
What impact does paying for hits have on search engine revenue and relevance. This session will take a hard look at how the pursuit of revenues is changing the way search results are assembled. When a user enters a query, does that user get objective information or a distorted view? Does the pay for placement technology intrude into the intranet and extranet arenas where preferred consultants or vendors get their content pushed to the employee or business partner? Can users have confidence that displayed results from a Web search are on point and in line with expectations?
 

Closing Keynote
3:00 p.m. – 4:00 p.m.
The Future Just Happened: Or Did It?
Marydee Ojala, Editor, ONLINE magazine
A panel of information industry luminaries will assess the state of online information. Is technology providing the futuristic ease of retrieval it promised? Can we rely on the Internet for all our information needs? How should we evaluate — and teach our clients to evaluate — the overlapping, ambiguous, contradictory, and sometimes just plain wrong pieces of information we uncover? What predictions can we make about the realistic future of online research?
 

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