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General
Conference — Friday, March 12
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| Opening
Keynote |
Top
Tech Trends
International Ballroom
Center
9:00 a.m. – 9:45 a.m.
Roy Tennant, Web
and Services Design Manager, eScholarship Initiative,
California Digital Library
Mary Lee Kennedy, Director, Knowledge
Network Group, Microsoft Corp.
Stephen Abram, President-elect,
Canadian Library Association
Moderated by Jane Dysart, Dysart
& Jones Associates
This panel of industry leaders shares their
top three tech trends in this fast-paced, interactive
session. Hear from leaders in our field about
technologies that will have an impact on how we
operate our libraries and information services
and how we interact with our communities in the
future. |
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Coffee
Break — A Chance to Visit the Exhibits
9:45 a.m. – 10:30 a.m. |
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Track
A — Searching & Search Engines
International Ballroom
Center
Hear the latest trends, tools, and techniques
in the search engine arena from search experts,
industry leaders, watchers, and practitioners.
Moderated by Andrew Pace,
Nortch Carolina State University |
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Session
A301: Evolution of Search Engines: Update
10:30 a.m. – 11:15
a.m.
Chris Sherman, Associate Editor, Search
Engine Watch, & Co-Author, The Invisible
Web
This session looks at the trends towards consolidation
as the search engine market matures. It highlights
the changes in specific Web search engine tools,
provides tips about what we should be looking
for next year, and discusses the impact for information
professionals. Our expert believes that although
the changes have been dramatic in the last year,
things are going to be dramatically different
in the coming months. Come hear how! |
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Session
A302: The Changing Search Engines Landscape: Implications
for Serious Searchers
11:30 a.m. – 12:15 p.m.
Rita Vine, Workingfaster.com
& Searchportfolio.com
The business of Web search is changing rapidly.
Stock analysts agree that Web search advertising
could grow more quickly than any other e-business
area in the next 2 years. Stock values of publicly
traded search companies have created a mini-tech
boom, and consolidation of Web search properties
is well underway. This session focuses on the implications
of the changing landscape of Web search for Web
searchers; understanding how Web advertising, partnerships,
and the race for market dominance affect search
tools and search results; and discusses how new
developments will influence what you see on the
page when you conduct a search.
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Lunch
Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:45 p.m. |
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Session
A303: Start Your Engines!
1:45 p.m. – 2:30 p.m.
Greg Notess, Publisher, Search
Engine Showdown
Michael Palka, Director of Search,
Ask Jeeves, Inc.
Our popular panel of search engine creators talks
about their engines - what's new in the way of features
and improvements, what's planned in the near future,
and one of the most innovative uses of their product
by a client. Get the inside scoop! |
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Coffee
Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m. |
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Session
A304: Is Google God, and is That Good?
3:15 p.m. – 4:00 p.m.
Ned Fielden, Instructional Librarian,
San Francisco State University
Google's success has taken both the Internet community
and the world by surprise. The superiority of Google
search results over the other major players' and
its ability to think ahead several steps and anticipate
new features is astounding. What are we all to make
of this? Has Arthur C. Clarke's observation that
any sufficiently advanced technology is indistinguishable
from magic come to pass? More importantly, how should
we, as educated, inquisitive, discriminating humans,
approach the use of this technology for our education,
entertainment, and profit? This session helps to
understand some of the behind-the-scene workings
of internet search engines and reflects on our own
search needs and practices. |
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Session
A305: Beyond the Google Effect: The Web Has Changed
4:15 p.m. – 5:00 p.m.
Geoffrey Bilder, VP, Global
Engineering and Development, Ingenta
Many publishers have focused their worry on the
rise of Google as a de facto gateway and arbiter
of Web content, and consultants who purport to provide
tools and advice on how to influence Google rankings
are abundant. But Google is just a manifestation
of a larger trend in the industry - one in which
the pre-eminence of the "site" is being
challenged by "services" - where content
providers may ultimately lose control of their user
interface and branding. This session discusses the
rise of Weblogs (blogs), specialized clients for
browsing syndicated content via RSS/RDF, and OAI
feeds and how blogs may influence Google's and Amazon's
traffic patterns, and what it means to info pros. |
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| Track
B — Web Tools & Practices
International Ballroom
East
The tools available and the innovative
ways information professionals are using them
are very creative and inspiring. Listen to our
experts and practitioners and come away with lots
of ideas for your environment.
Moderated by Anne Marie Delvecchio,
LexisNexis |
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Session
B301: One Week to a Healthier, More Secure Network
10:30 a.m. – 11:15
a.m.
Christopher Jowaisas, Manager, Network
Deployment, &
Marr Madden, Network Design Technician,
Bill & Melinda Gates Foundation
What are the most common issues that cause disruptions
on networks in libraries? Come learn the steps
you can take to help your network (and your sanity),
from exercises that system administrators can
do in 5 days to improve the health and security
of their networks to detailed action plans that
even a one-person library can use to chart a week's
activities and improve their network. |
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Session
B302: The Wild, Wild Web: Spam Wars
11:30 a.m. – 12:15 p.m.
Greg Notess, Reference
Librarian, Montana State University
This session covers the difference between
spam and harassment, “phishing” scams,
the Nigerian spam scam, identity theft, and more.
It provides strategies for controlling spam and
for how librarians can help patrons/students
if they feel they are being harassed, stalked or
otherwise targeted online (scams, luring, identity
theft). |
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Lunch
Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:45 p.m. |
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Session
B303: Technology: Remote User's Best Friend
1:45 p.m. – 2:30 p.m.
Tom Nielsen, Information Research
Supervisor, Hazen and Sawyer, PC
If you serve users who are unable to visit your
information center in person, you know how much
they rely on technology to get the information they
need. From phone and fax to Web sites and computer
software, you need a host of technological know-how
to adequately serve these users. In this case study,
learn how one small, special library uses technology
strategically to reach out and touch remote users,
converting them into repeat customers. Strategic
uses for a variety of technologies that impact communication
with remote users are highlighted. |
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Coffee
Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m. |
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Session
B304: Tablet PCs at the Reference Desk
3:15 p.m. – 4:00 p.m.
David Bennett, Systems Librarian;
Donald M. Luisi, Public Services
Librarian & Jackie Corinth,
Robert Morris University Library
Listen to a case study highlighting the use of a
wireless Tablet PC at a library reference desk,
presenting both the challenges and successes in
implementing and using Tablet PCs to deliver reference
services. Training and support issues from the perspective
of a systems librarian (the technical aspects) and
a public services librarian (program aspects) are
also discussed. |
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Session
B305: PDAs in Libraries: The Whole World in Our
Palms
4:15 p.m. – 5:00 p.m.
Megan Fox, Web and Electronic
Resources Librarian, Simmons College Libraries
As more and more of our clients and staff members
arrive at the library with their PDAs in hand, it
is increasingly important for librarians to understand
both the possibilities and the limits of this new
technology. This presentation highlights the main
differences between the many available devices,
defines basic PDA terms such as sync and beam, and
looks at the most common PDA applications, such
as calendars and address books. It explores the
wide variety of current PDA projects in library
settings, as well as the challenges for the future.
It looks at examples of PDA compatible Web content,
PDA barcode attachments and inventory management,
infrared connectivity systems, and even PDA interfaces
for traditional database vendors, such as OVID and
Westlaw. |
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C — Content, Context & Communities
International
Ballroom West
Putting content into context for our communities
through intranets and portals is a key function
for information professionals. This track highlights
the strategies, experiences, and lessons learned
by an interesting group of info pros.
Moderated by Terrence Huwe,
University of California, Berkeley |
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Session
C301: Designing
the Next-Generation Intranet
10:30 a.m. – 11:15
a.m.
Brian Pomeroy, Assistant Director, Web
Technology, The Children's Hospital of Philadelphia
(CHOP)
In 2003, CHOP began a radical redesign of
its employee intranet, reevaluating every aspect,
from technology to information design to graphic
layout. This presentation describes the steps
taken in this process, as well as the lessons
learned. |
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Session
C302: Opening Doors: Libraries and Portals
11:30 a.m. – 12:15 p.m.
Melissa Harvey, Computer
Science Librarian, Carnegie Mellon University
Universities and other institutions are implementing
portals that enable their communities to find information
quickly and easily. The most effective portals have
strong content management systems underlying the
portal interface. Who are the most adept content
managers? Librarians! Learn about portals and how
librarians have been major players in the selection
and rollout of a portal at Carnegie Mellon University. |
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Lunch
Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:45 p.m. |
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Session
C303: Getting Pushy: Delivering Content to PDA Users
1:45 p.m. – 2:30 p.m.
Colleen Cuddy, Systems Librarian,
NYU School of Medicine
Cynthia Vaughn, Health Sciences
Librarian, NYU School of Medicine
The concept of push technology has been around since
the late 1990s and has been refined to deliver content
on demand to PDAs using products such as Avantgo.
This presentation discusses how to find, collect,
and catalog content for PDAs and how to develop
your own content solutions. Technical guidelines
for delivering the content to your users via infrared
and wireless technologies are provided, along with
ideas for training PDA users to implement the technologies.
A case study of PDA content delivery using the Ehrman
Medical Library's Clarinet infrared syncing ports
and wireless network is highlighted. |
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Coffee
Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m. |
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Session
C304: The Future of the Library Web Site in the
Corporate Intranet Environment: Hostile Takeover
Bid or "Angel" Investor?
3:15 p.m. – 4:00 p.m.
Christopher Connell, Electronic
& Technical Services Librarian, &
Felicia Brady, Reference Librarian,
Institute for Defense Analyses
Many special libraries take pride in their "Web
presence" within the corporate intranet setting.
Through the years these libraries have dedicated
staff and resources to build, maintain, and enhance
their Web sites, yet may now find their unique presence
challenged. This case study shares the experience
of one special library as it negotiates the "merger
and acquisition" process of divesting Web site
ownership under a new climate of tighter corporate
intranet control and will help special libraries
adapt to change as other players within an organization
re-invest in a corporate intranet makeover. Topics
examined include retooling the intranet at the corporate
level, where and how the library fits in, how taxonomy
can work to the library's advantage, the displacement
of purchased third-party databases and content,
and more. |
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Session
C305: Libraries in the Wireless World
4:15 p.m. – 5:00 p.m.
Dee Magnoni, Chief Technology
Officer, Olin College of Engineering
What would happen to your library space if there
were only a handful of computers? If users brought
their own and wirelessly tapped into your network?
Academic and corporate libraries, and even some
public libraries, now have the opportunity to explore
post-modern, post-wired library space. As the white
noise disappears and the public spaces expand, librarians
can go beyond computer considerations and ask how
their community defines library space and how that
definition can be expanded. This is not your grandmother's
reading room, nor the computer age machine environment,
but something a bit organic, a bit holistic, totally
fulfilling. Using the Olin College Library as a
case study, this session explores how library space
may evolve over the next decade. |
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D — Beyond the Web: Roles & Perspectives
International Ballroom
West
E-resources, evolving technology, and incredible
innovation have necessitated changes in our services
and approaches. The profession, its roles, competencies,
and opportunities continue to change. This is
a day to put the innovation into context and examine
the types of thinking and approaches needed by
the information profession for continued success.
Moderated by Donna Scheeder,
Congressional Research Service, Library of Congress. |
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Session
D301: Competition, Technology, and Planning: Preparing
for Tomorrow's Library Environment
10:30 a.m. – 11:15 a.m.
Eric Flower, Librarian, University of
Hawaii-West Oahu
Models of business competition and technology
can be applied to library planning in today's
information economy, as well as to the media-rich
networked computing environments coming to us
all in the near future. Find out how the works
of business competition theorists will combine
with the technology of Moore's Law, Metcalfe's
Law, and the Bandwidth Scaling Law to create a
new information environment. Learn 10 competitive
and technological questions librarians must ask
- and answer - when planning for the future. |
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Session
D302: Accidental Systems Librarianship
11:30 a.m. – 12:15 p.m.
Rachel Singer Gordon,
Author & Publisher of Lisjobs.com
Although many systems librarians received little
technology training during graduate school, we are
nonetheless, by personality and background, uniquely
suited to assume a systems role within our organizations.
This session discusses the "accidental"
nature (by assignment, gradual assumption of duties,
or luck) of many systems positions and defines strategies
for success. It takes the approach that anyone with
a solid foundation in the practices and principles
of librarianship and a willingness to confront changing
technology can serve effectively in a library technology
position-as librarians first and technologists second,
with or without formal computer training. |
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Lunch
Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:45 p.m. |
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Session
D303: Barcoding Our Clients
1:45 p.m. – 2:30 p.m.
Rebecca Jones, Dysart & Jones
Associates
Thinking "outside of the box" and moving
up the value chain are critical activities for today's
information professionals. Hear about what we can
and should learn from other industries and professions
that can help us better understand our clients and
develop key strategies for increasing our presence
and our value in the daily lives and work of our
constituents. |
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Coffee
Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m. |
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Session
D304: Marian Goes to Washington: A Political Primer
for Librarians
3:15 p.m. – 4:00 p.m.
Julie Still, Reference Librarian,
Rutgers University
In the 2002 and 2000 election cycles, covering about
4 years, only 24 librarians made political contributions
in excess of $200 to any one candidate, political
party, or political organization, hardly a tour
de force. In contrast, the political action committee
for a large online vendor had receipts of $14,000
in 2000 and $52,000 in 2002. While not exactly in
the same league with the NRA, this is nothing to
sneeze at either. We are in the midst of widespread
budget cuts and there is no end in sight. While
librarians' salaries are not overly generous, there
are ways of influencing policy without going broke.
This session helps librarians understand how the
political process works and how they can use it
to increase the standing of libraries and the profession,
covering such topics as how to make your skills
useful to candidates, elected officials and their
staff so they will have a better appreciation of
what librarians and libraries do; how political
campaigns work, how policy is made; and how librarians
can play a role in the process. |
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Session
D305: Communication Between Techies and Non-Techies
4:15 p.m. – 5:00 p.m.
David King, IT/Web Project
Manager, Kansas City Public Library
Ever noticed that your co-workers' eyes start glazing
over when you describe that custom XML app? Or,
ever notice your network administrator's face start
to turn red as you ask yet again for a "simple"
explanation of why the Internet stopped working?
This session covers the basics of how to jump communication
hurdles between techies and non-technical staff.
The problem is defined along with the steps to take,
including what to do with jargon, how to handle
training sessions, how to simplify describing a
solution to non-technical staff, and how to describe
technical problems and projects clearly. Gain some
understanding of how techies and non-techies think
and some strategies to improve communication in
your work environment. |
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