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 Volume
28, Number 5 — September/October 2014
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians! |
| INSIDE THIS
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| Cover Story |
Page 1 |
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Managing Change to Achieve the Dream: Creating a 21st-Century Library in Scotland
Many organizations need to change the way they work in order to successfully implement good marketing techniques. In the first of this two-part case study, Liz McGettigan details how she transformed staffing, structure, performance, and physical spaces when she became head of library and information services for the City of Edinburgh Council in Scotland. |
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| How-to |
Page 1 |
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Creating a Winning Election Strategy in St. Louis
In this perfect example of how to win a financial vote at the polls, Charles Pace reveals how he and a campaign team worked behind the scenes to pass a major tax initiative for the St. Louis County Library. Public polling, good promotion, professional partners, and major endorsements added up to yield $11 million/year in new tax revenue for building projects. |
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| Faature |
Page 4 |
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Black Friday Ads for—Lester Public Library?
This Wisconsin library copied traditional retailers by buying newspaper space to advertise Black Friday doorbusters and deals. Director Jeff Dawson explains how the ads, and the free media coverage they generated for their creativity, made the library as busy as the malls—almost—on the biggest shopping day of the year.
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| Special Report |
Page 11 |
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What Happened in Vegas: ALA 2014
Despite the popular advertising slogan, what happened in Vegas didn't stay in Vegas this summer. Kathy Dempsey spills the secrets and shares the snapshots of the marketing- and PR-related events she attended in Sin City during the biggest U.S. library conference of the year.
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| Book Review (a video this time) |
Page 11 |
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Leading the Change: Libraries Breaking New Ground. Library Video Network, 2013. 57 min. |
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| In the News |
Page 12 |
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Award winners, a new report, and an upcoming conference for library communicators |
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