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                       Volume
      25, Number 5  September/October 2011  
      Marketing Library Services 
                     A "How-To" Marketing
                     Tool Written Specifically for
                      Librarians! | 
                     
                  
                    
                        
                          | INSIDE THIS
 ISSUE | 
                           
                        
                          | Cover Story | 
                          Page 1 | 
                         
                        
                          |   | 
                           Library Lovers Day in Australia: Advocacy, Fun, and Chocolate Hearts  | 
                            | 
                         
                        
                          | How-to | 
                          Page 1 | 
                         
                        
                          |   | 
                          An Initiative That Builds Long-Term Library Advocacy | 
                            | 
                         
                        
                          |                            Special Report  | 
                          Page 6  | 
                         
                        
                          |   | 
                           Hot Topics, Steamy City: ALA 2011 in New Orleans | 
                            | 
                         
                        
                          |  Special Report  | 
                          Page 8  | 
                         
                        
                          |   | 
                          Big Names, Big Talks, Big Thoughts at SLA ‘11 in Philly  | 
                            | 
                         
                        
                          |  Ideas for Programs & Promotions  | 
                          Page 10  | 
                         
                        
                          |   | 
                          November/December | 
                            | 
                         
                        
                          | Spectacles | 
                          Page 10 | 
                         
                        
                          |   | 
                           How Pop Culture Sees Librarians  | 
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                          |  Book Review | 
                          Page 11 | 
                         
                        
                          |   | 
                          Books That Can Aid Your Marketing Efforts | 
                            | 
                         
                        
                          | In The News | 
                          Page 12  | 
                         
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