Information Today, Inc. - Marketing Library Services - Volume 23, Number 5

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Magazines > Marketing Library Services > September/October 2009
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Volume 23, Number 5 — September/October 2009
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Highlights of ALA 2009 in Chicago
Customer-Based Marketing		Page 1
	Singapore Board Takes Top Honors in 2009 IFLA International Marketing Awards
Special Report		Page 4
	Libraries Change Lives Award Goes to Leeds Project That Serves Autistic Children
Ideas for Programs & Promotions		Page 9
	November/December
Spectacles		Page 9
	How Pop Culture Sees Librarians
Book Review		Page 10
	The Measure of Library Excellence: Linking the Malcolm Baldrige Criteria and Balanced Scorecard Methods to Assess Service Quality
In The News		Page 11

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