Information Today, Inc. - Marketing Library Services - Volume 18, Number 3

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Magazines > Marketing Library Services > May/June 2004
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Volume 18, Number 3 — May/June 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story How You Can Influence Your Local Legislators	Page 1
How-To How You Handle Food for Fines and Amnesty Programs	Page 4
Customer-Based Marketing How to Assess Your Marketing Effectiveness	Page 6
Ideas For Action July/August	Page 9
Book Review Raising Funds with Friends Groups	Page 10
In the News	Page 11

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