Information Today, Inc. - Marketing Library Services - Volume 26, Number 2

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Magazines > Marketing Library Services > March/April 2012
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Volume 26, Number 2 — March/April 2012
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Building Student Trust in an Academic Library
How-to		Page 1
	Craft Questions Carefully to Achieve Better Survey Results
Interviews With Marketing Masters		Page 6
	Tina Thomas’ Marketing Philosophy: Focus
Book Review		Page 7
	Listening to the Customer
Ideas for Programs & Promotions		Page 9
	May/June
Spectacles		Page 9
	How Pop Culture Sees Librarians
In The News		Page 11