The focus is on outreach in this July/August 2022 issue of Marketing Library Services. The cover story details how one public library uses its annual reports­—the one item that it sends to every stakeholder—as collateral material. And, for a slight change of pace, our Marketing Masters interview is with an outreach services librarian rather than someone who works specifically in marketing or PR. Lastly, the How-To answers everything you’ve ever wanted to know about photos and privacy rights. Don’t miss it!

Examples to Emulate

Using Annual Reports to Improve Connections and Perceptions
By Kristen Krueger-Corrado
Are your library’s annual reports boring? Have you ever thought of them as tools for branding or promotion? At the Grand Rapids Public Library in Michigan, Kristen Krueger-Corrado guided a major change. She stopped producing annual reports full of financial info and began using them as showcases for the library’s staffers, users, and stories. You’ll want to see the creative approaches her team has taken.

How-To

Legally Using Photos for Your Library
By George H. Pike
MLS answers all of the common questions about privacy laws and pictures: Can we take photos at programs and post them on social media without getting a signed release from everybody who’s in the pictures? Can we use images of patrons for publicity campaigns, or brochures, or webpages? Author George H. Pike, who’s a lawyer, academic law librarian, instructor, and former practicing attorney, did the research to answer those queries and others. He also provides a sidebar of links to easy-to-understand privacy information.

Interviews With Marketing Masters

David Kelsey Puts Collections in His Community
By Judith Gibbons
David Kelsey from St. Charles Public Library in Illinois talks about what it means to be an outreach services librarian and how his team collaborates with SCPL’s communications and marketing department. He discusses how he actively works with numerous partners to manage small “deposit collections” of various media at many organizations, including hospitals, homeless shelters, medical offices, and even car dealerships. Kelsey, who’s won multiple awards, is also president of ALA’s Association of Bookmobile & Outreach Services.