Examples to Emulate

The Library Marketing Funnel Explained
By Cordelia Anderson
One of the overarching goals of library marketing and promotion is to move people from simply being aware of offerings to using them, repeatedly. One great tool for illustrating the steps in that customer journey is the marketing funnel. In this cover story, expert Cordelia Anderson explains the levels that library users travel through within the funnel—and the “holes” where users can “fall out” of it. She notes important pain points that librarians can fix in order to keep the users within the funnel long enough to make them loyal customers, and even active advocates.

How-to

Four Strategies for Dealing With Rapid Change in Libraries
By Callan Bignoli and Lauren Stara
The past year has proven how important it is for us to be able to change our processes at a moment’s notice. Individuals must also remain flexible and open to new ways of working. But how can you do it without being overwhelmed? These co-authors have just published a book on wrangling rapid change, and in MLS, they share four strategies that relate directly to marketing work. Their advice will help you get ready, and stay ready, to adjust your work as situations shift.

ICYMI

Special Delivery, Health Literacy, Super-Size Prize, Books, and U.K. Trusts
By Kathy Dempsey
Read about three new books, a free health-literacy curriculum, a book-delivery drone, and the winner of the Jerry Kline Community Impact Prize. Also, the Carnegie UK Trust has added a report to its Making a Difference series, and the National Trust in the U.K. has released photos of some of its libraries so you can use them as backgrounds in Zoom.