Examples to Emulate

Devising Internal Marketing Plans to Harness the Power of Staff Opinions
By Amy Ward and Christian Sammartino
Getting all of your professional and paraprofessional staffers on the same page, and getting their full support for marketing work, is possible. A marketing team in a midsized academic library at West Chester University developed an internal marketing planning process. It brought co-workers together, built on their ideas, and got their buy-in. Now, internal marketing is a continuous process there. This case study can show you how to emulate West Chester’s success.

How-To

Helping All Staffers Become Marketers via Guided Conversations
By Jenna Anderson
In this case study from the small Kendallville Public Library, the solo marketer realized that front-line staffers were vital to promotional success. So she created a quiz on Conversational Marketing to make it fun for everyone to brainstorm about starting simple conversations with patrons to share info on services and events. This initiative, and others that keep staffers up-to-date, has improved communication and cooperation.

How-To

Helping All Staffers Become Marketers via Outreach Training
By Tammy Korns
The outreach team at the midsized Plano Public Library system worked to help all staffers understand and perform basic outreach. The director deemed it a priority, so everyone got outreach training, messages, and activities, including time to practice telling each patron “just one thing” about the library. Continuous feedback improved the program, and statistics show major growth in public awareness and staff confidence.

Comedic Coverage, News Bytes, Library Votes
By Kathy Dempsey
This issue’s tidbits include library mentions by comedians Stephen Colbert and Trevor Noah and even a TV commercial set in a library. In “outrage news,” there’s national coverage of the ebook battle with Macmillan Publishers and of a Florida library board that refused to pay for an online subscription to The New York Times because the members think it’s “fake news.” On the friendlier side, National Library Week promo materials are ready, EveryLibrary is running a Libraries 2020 campaign, Ohio realizes the value of public libraries, and Gale has released a cloud-based platform called Gale Engage. Finally, learn about a useful book chapter, 10 award winners, and the date and city for the 2020 Library Marketing and Communications Conference.