Aaron Stanton is the founder and CEO of BookLamp.org and the Book Genome Project, a technology-based book analysis platform built on computer-derived BookDNA. He's an outspoken advocate and critic of the role of technology in book discovery, and the role of computers in powering the connective threads of the publishing industry. He's lectured in venues as diverse as Hong Kong, Germany, New York, and Stanford University on the challenges of technology disruption in publishing. Stanton's work has been profiled in media outlets such as Popular Science, Macworld, Wired Magazine, CNET, PC World Magazine, NPR, TechCrunch, the Huffington Post, the Seattle Times, ABC News, Mashable, and others.