Library liaison activities create many opportunities to create greater connections between the library and students, faculty, and the curriculum. Harris offers recommendations for liaison involvement; tips for assisting faculty with designing more innovative, multipurpose assignments that integrate technology, research, and student creativity; and integrating student-driven research outcomes into “soft” assignments. To increase student success, retention, and information literacy, UNC Charlotte’s Atkins Library unveiled a “Personal Librarian” initiative to new and returning students and faculty during fall 2010. This presentation addresses critical questions: What strategies are most successful in encouraging students and faculty to contact their assigned liaison librarians for library assistance? Does a student’s academic success and information literacy increase by working with a “personal librarian”?