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                                      | FEATURES | 
                                    
                                    
                                       Digital Transparency and Valuations of Social Media Companies 
                                      By Enrique Bonsón and Francisco Flores  
                                       | 
                                      Page 14 | 
                                    
                                    
                                        Advancing Modern Science Through Knowledge Sharing: SciVerse 
                                      By Barbie E. Keiser  
                                       | 
                                      Page 20  | 
                                    
                                    
                                       Researching the Life Sciences: BIOSIS Previews and Google Scholar 
                                      By Hal P. Kirkwood Jr. and Monica C. Kirkwood  
                                       | 
                                      Page 24 | 
                                    
                                    
                                        Lesson Plans for Google Search Specificity  
                                      By Brett Spencer 
                                       | 
                                      Page 29   | 
                                    
                                    
                                       Changing Semantics and Information Professionals 
                                      By Amy Affelt  
                                       | 
                                      Page 34 | 
                                    
                                    
                                       Usability Testing on a Shoestring: Test-Driving Your Website  
                                      By Danielle Becker 
                                       | 
                                      Page 38  | 
                                    
                                    
                                        Tracking Solr Activity 
                                      By Stephen E. Arnold 
                                       | 
                                      Page 42 | 
                                    
                                    
                                      | COLUMNS  | 
                                    
                                    
                                        On the Net 
                                            Content Farming, Quick Creation, and Declining Information Quality 
                                          Greg R. Notess  | 
                                      Page 46 | 
                                    
                                    
                                         The Dollar Sign 
Casing the Web (and Databases) for Case Studies 
                                       Marydee Ojala  | 
                                      Page 49 | 
                                    
                                    
                                      InfoLit Land 
The Treachery of Keywords 
                                      William Badke  | 
                                      Page 51 | 
                                    
                                    
                                      Control-Shift 
                                      Getting Started With Google Analytics 
                                      Darlene Fichter and Jeff Wisniewski 
                                       | 
                                      Page 55 | 
                                    
                                    
                                      Crawford at Large 
                                            Should You Care About POD? 
                                          Walt Crawford 
                                       | 
                                      Page 58 | 
                                    
                                    
                                      Hardcopy
                                             
                                        
                                          -                                             Doing Social Media So It Matters: A Librarian’s Guide 
 
                                          -                                             News Search, Blogs and Feeds: A Toolkit 
 
                                          -                                             Mobile Web Design For Dummies 
 
                                          -                                             Google Analytics: Understanding Visitor Behavior 
 
                                         
                                          Deborah Lynne Wiley
                                       | 
                                      Page 61 | 
                                    
                                    
                                       Online Spotlight 
Google Getting Crowdsourced 
                                       Mary Ellen Bates | 
                                      Page 64 | 
                                    
                                    
                                      | DEPARTMENTS  | 
                                    
                                    
                                       HomePage 
                                      Words to the Wise  
                                        Marydee Ojala 
                                       | 
                                      Page 5 | 
                                    
                                    
                                      Industry News 
                                           Compiled by Suzanne Sabroski  | 
                                      Page 6  | 
                                    
                                    
                                      Search Engine Update 
                                          New Search Features, Developments, and Content 
                                           Greg R. Notess  | 
                                      Page 13 | 
                                    
                                    
                                      | Index to Advertisers | 
                                      Page 63 |