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                                      | FEATURES | 
                                    
                                    
                                       Search Engine Optimization: Its Importance for Information Professionals 
                                      An interview with Chris Sherman 
                                         by Marydee Ojala 
                                       | 
                                      Page 14 | 
                                    
                                    
                                       Open Access: Shaking the Basics of Academic Publishing  
                                      By Vera Münch  
                                       | 
                                      Page 18  | 
                                    
                                    
                                        Free Scientific Resources From Thomson Reuters 
                                      By Barbie Keiser  
                                       | 
                                      Page 22  | 
                                    
                                    
                                       Historical Research: Historical Abstracts With Full Text or Google Scholar 
                                      By Hal P. Kirkwood Jr. and Monica C. Kirkwood  
                                       | 
                                      Page 28  | 
                                    
                                    
                                       Fostering Internal Communication 
                                       By Jamal Cromity | 
                                      Page 34 | 
                                    
                                    
                                       Numeric and Data Searching With Zanran 
                                      By Joann M. Wleklinski  
                                       | 
                                      Page 38  | 
                                    
                                    
                                        Rob ROI: Open Source and Cost of Technology 
                                      By Stephen E. Arnold  
                                       | 
                                      Page 42 | 
                                    
                                    
                                      | COLUMNS  | 
                                    
                                    
                                        On the Net 
                                            Periodical Peregrinations and Library Resource Fails 
                                          Greg R. Notess  | 
                                      Page 45 | 
                                    
                                    
                                       The Dollar Sign 
King Lira, Lei It on Me, I Won to Know: Data Quality Revisited 
                                       Marydee Ojala  | 
                                      Page 48 | 
                                    
                                    
                                      InfoLit Land 
Tagging Your Research Results 
                                      William Badke  | 
                                      Page 51 | 
                                    
                                    
                                      Control-Shift 
                                      From Perceptions to Strategies 
                                      Darlene Fichter and Jeff Wisniewski 
                                       | 
                                      Page 54 | 
                                    
                                    
                                      Crawford at Large 
                                            Public Library Blogs 
                                          Walt Crawford 
                                       | 
                                      Page 58 | 
                                    
                                    
                                      Hardcopy
                                             
                                        
                                          -  Click: The Magic of Instant Connections 
 
                                          -  Outsmarting Google: SEO Secrets to Winning New Business 
 
                                          -  Macrowikinomics: Rebooting Business and the World 
 
                                          -  Implementing Technology Solutions in Libraries: Techniques, Tools, and Tips From the Trenches 
                                        
                                          Deborah Lynne Wiley
 | 
                                      Page 61 | 
                                    
                                    
                                       Online Spotlight 
Ngrams, Anyone? 
                                       Mary Ellen Bates | 
                                      Page 64 | 
                                    
                                    
                                      | DEPARTMENTS  | 
                                    
                                    
                                       HomePage 
                                      Why I Library, and You Should Too  
                                        Marydee Ojala 
                                       | 
                                      Page 5 | 
                                    
                                    
                                      Industry News 
                                           Compiled by Suzanne Sabroski  | 
                                      Page 6  | 
                                    
                                    
                                      Search Engine Update 
                                          New Search Features, Developments, and Content 
                                           Greg R. Notess  | 
                                      Page 13 | 
                                    
                                    
                                      | Index to Advertisers | 
                                      Page 63 |