Shari Thurow has optimized, architected, and designed websites since 1995 and is outsourced to many firms worldwide. She currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the Editorial Advisory Board of the ASLIB Journal of Information Management (AJIM). She also served on the Board of Directors of the User Experience Professionals Association (UXPA).

She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her book When Search Meets Web Usability shows how to bridge the gap between a search-engine query and your website.

Omni Marketing Interactive is a full-service SEO, website usability, information architecture (IA) and web design firm. Clients include Huffington Post, Sony Music, Angie's List, Microsoft, Expedia, Home Depot, Encyclopedia Britannica, the National Cancer Institute, and WebMD.