As our users become increasingly accustomed to rapid response services such as Netflix and Amazon Prime, they’ll expect similar service speed and flexibility from us. Yale Law Library’s response is the suite of on-demand services to improve user experiences and improve collections and access processes. Some on-demand services have built on work underway at other academic libraries, while others are entirely original in concept and practice. Boeninger recognized that students have trouble using the general or generic guides so common in academic libraries to address their specific research questions. So he creates topic-specific blog posts and videos that students use in the context of their specific assignment or study needs. Because these posts and videos are topic-specific, they are easily found using Google, and Boeninger distributes them to Twitter, Facebook, YouTube, and iTunes. Learn the tools Boeninger and Aiken are using as they rethink traditional services.