The first presentation discusses moving digital mountains — making ebooks easier to obtain, easier to talk about, and worth marketing to the community! “eReady Learning Takeovers” were the answer for transforming overly busy lunchtime locations by offering ebook instruction alongside a nice sushi roll or having a side of downloadables with your Portobello taco. The community responded enthusiastically, and in 1 year, the ebook circulation increased 266%. Speakers share how they implemented this initiative by building successful partnerships with local businesses, increasing competencies and interest throughout staffs, and creating a buzz about ebooks. Filled with tips and insights. Forbes discusses ebooks and new portable technologies, such as tablets and e-readers, that have enabled academic libraries to explore new and innovative ways for users to access leisure collections. She discusses how technology can be leveraged to support patron-driven acquisitions that make the library relevant and user-centered, while supporting the mission of the academic library to promote literacy, cognitive development, and critical-thinking skills.