INSIDE THIS
ISSUE |
Cover
Story |
Page 1 |
|
SLA Alignment’s Five Steps for Rebranding and Communicating Change |
|
Special Report |
Page 1 |
|
Useful Fundraising and Marketing Offerings at PLA in Portland |
|
Customer-Based Marketing |
Page 6 |
|
Ranganathan’s Philosophy and Marketing |
|
Ideas for Programs & Promotions |
Page 9 |
|
July/August 2010 |
|
Spectacles |
Page 9 |
|
How Pop Culture Sees Librarians |
|
Book Review |
Page 10 |
|
Creating the Customer-Driven Academic Library |
|
In The News |
Page 11 |