Streaming Media CA Conference
and Exhibition Attracts 1,000
Attendees and More Than 100 Speakers
December
3, 2003, Medford, NJ—More than 1,000 business
executives and streaming media
professionals gathered in Santa
Clara, California October 14–16
to learn how to increase the
efficiency, profitability,
and productivity of their businesses
with rich-media applications
and solutions.
The 3-day conference was filled
with numerous interactive sessions
and featured six tracks with
more than 100 speakers and
presenters from the technology
and enterprise industries.
Of special interest was the
opening keynote, Scott Moore,
general manager of MSN News & Information
and president of MSNBC.com.
He examined how rich media
and the timeliness of online
reporting are drawing larger
audiences to the Web for current
event news updates. Moore also
compared and contrasted free
and paid streaming media models
and the future of rich media
delivered over IP—and
discussed how marketers can
take maximum advantage of cross-media
strategies to reach an audience
eager to explore the ideas,
issues, and people behind news
events.
Many leading technology companies
were represented at Streaming
Media CA 2003 with speakers
from companies such as Bank
of America, Keynote Systems,
Nielsen/NetRatings, Turner
Broadcasting, Showtime Networks,
Centra Software, AT&T,
Aberdeen Group, Cisco Systems,
Inc., Lycos, The Yankee Group,
and more.
The exhibit hall at Streaming
Media NY showcased the latest
in streaming and digital media
technologies. Companies offered
visitors a look into live Webcasting
applications, enterprise software
applications, encoding and
hosting, and more. A steady
stream of traffic filled the
exhibit hall throughout the
3-day event as attendees inquired
about the latest products and
services available.
Dates and location for Streaming
Media East 2004 will be announced
shortly. For more information
on Streaming Media East, please
contact Information Today,
Inc. at (800) 300-9868 [outside
the U.S. call (609) 654-6266],
e-mail info@streamingmedia.com,
or visit www.streamingmedia.com.
About Streaming Media, Inc.
Streaming Media, Inc. is a
diversified media company
serving and educating the
streaming media industry
and community. Originally
founded in 1998, the company
was sold by Penton Media
to Information Today, Inc.
in December of 2002. The
business consists of three
core areas: streamingmedia.com,
exhibitions and conferences,
and research and publications.
Lead by a team of recognized
industry experts, Streaming
Media, Inc. is dedicated
to providing industry professionals
and corporations utilizing
digital media technology
with global real-time news,
resources, and services through
editorial, discussion lists,
feature articles, and much
more.
About Information Today, Inc.
Information Today, Inc. (ITI)
is a leading publisher and
conference organizer in the
information and knowledge
management industries. The
company is widely known as
the publisher of premier
information and knowledge
management titles such as
Information Today, Searcher,
ONLINE, Computers in Libraries,
EContent, EMedia, CRM, and
KMWorld, among others, as
well as the organizer of
conferences and exhibitions
such as InfoToday, WebSearch
University, Buying & Selling
eContent, KMWorld & Intranets,
Internet Librarian, and Computers
in Libraries. In addition,
ITI also publishes many books,
directories, and online products
for the library and information
professional.
|
