The conference includes 25 individual round-table sessions covering six track themes including building relationships with rich media, streaming media how-to, implementation and ROI, inside the streaming media industry, streaming media for executives, and the future of streaming technology. Speakers include more than100 executives who are developing and implementing streaming media in the enterprise, media, and distance learning industries from companies such as Aberdeen Group, Accordent, Applied Materials, Inc., AT&T, Avacast, Bank of America, Cable & Wireless, California State University, Cedar Valley College, Cisco Systems Inc., CNBC Dow Jones Business Video, CNET Networks Inc., Custom Building Products, Harvard Business School, Isilon Systems, Keynote Systems, Kontiki, Inc., Lightningcast, Limelight Networks, Live365.com, Lycos Music, Macromedia, Mirror Image Internet Inc., MUSICMATCH, Inc., MusicNet, Network Appliance, Nielsen//NetRatings, ON24, Inc., Optibase Inc., PlaceWare, Premiere Radio Networks, PRISMIQ, SAVVIS Communications, Sawyer Media Systems, Shareholder.com, Showtime Networks , SimpleDevices, Speedera Networks Inc., State Farm Insurance, Telestream, Inc., The FeedRoom, The Yankee Group, thePlatform, Turner Broadcasting, TV Land Online, VBrick Systems, Virage, VitalStream, Inc., Webcast Wire and WebEx, to name a few. The full list of conference session subjects, descriptions, and participating speakers can be found online at www.streamingmedia.com/ca/program.

The West Coast show also highlights case study presentations showcasing real-world deployments of streaming media technology. Some of these case study presentations include:

• Real Numbers for Streaming and Digital Media (Case Study: Aberdeen Group and Streaming Media Inc. results of an extensive 3,400 end-user study on streaming and digital media)

• Streaming Media on the Community College Network: An Implementer's Story. Challenges and Successes, from Concept to Deployment (Case Study: Cedar Valley College, Lancaster, TX)

• Increasing Brand Awareness Through Opt- in Webcasts (Case Study: C/NET Networks)

The conference features two leading keynote speakers who are industry practitioners sharing their organizations’ implementation of streaming media technology. On Tuesday Oct 15th, Rob Adler, President of CCBN, gives a keynote entitled "Webcasting: Rules of the Road" that addresses how Webcasting is quickly becoming the tool of choice for communicating with mass audiences. On Wednesday Oct 16th, Scott Moore, general manager MSN News & Information and president of MSNBC.com, presents a keynote entitled " Breaking News: The Impact of Rich Media Content" that will examine how the use of rich media content as a news source is approaching, and sometimes surpassing, the use of traditional media.

Other learning opportunities at Streaming Media CA include three pre-conference workshops, which are included with all full-conference registrations. These individual workshops teach the basics of streaming media production and also explore the business values of integrating streaming media solutions within the enterprise. Full pre-conference session details can be found online at www.streamingmedia.com/ca/workshops.asp.

In addition to the conference programming, Streaming Media CA will include a cutting-edge exhibition setting, giving attendees the opportunity to explore new products and services first hand.

Registration Information
For more information, including how to register for Streaming Media CA 2003, please contact ITI at (800) 300-9868 [outside the U.S. call (609) 654-6266], e-mail custserv@infotoday.com, or visit us on the Web at www.streamingmedia.com/ca. For exhibiting or sponsorship information, please contact Michael Putnam at (800) 248-8466 x529 or e-mail michael@streamingmedia.com

About Streaming Media, Inc.
Streaming Media, Inc. is a diversified media company serving and educating the streaming media industry and community. Originally founded in 1998, the company was sold by Penton Media to Information Today, Inc. in December of 2002. The business consists of three core areas: streamingmedia.com, exhibitions and conferences, and research and publications. Led by a team of recognized industry experts, Streaming Media, Inc. is dedicated to providing industry professionals and corporations utilizing digital media technology with global real-time news, resources, and services through editorial, discussion lists, feature articles, and much more.

About Information Today, Inc.
Information Today, Inc. is a leading publisher and conference organizer in the information and knowledge management industries. The company is widely known as the publisher of premier information and knowledge management titles such as Information Today, Searcher, ONLINE, Computers in Libraries, EContent, CRM, and KMWorld, among others, as well as the organizer of conferences and exhibitions such as InfoToday, KMWorld & Intranets, Internet Librarian, and Computers in Libraries.