Super Searchers on Competitive Intelligence
New Book Reveals the Online and Offline Secrets
of CI Researchers
June 9, 2003, Medford, New Jersey—Information Today, Inc. (ITI)
announced the publication of Super Searchers on Competitive Intelligence:
The Online and Offline Secrets of Top CI Researchers, by Margaret Metcalf
Carr at the Special Libraries Association (SLA) Conference held in New York City.
“For those of you who are looking for a good business
case or exceptional CI success story to convince your
company’s management that it needs a CI program,
you will find it in the book,” said Jan P. Herring,
Advisor for Intelligence Professionals, in the foreword
to the book.
In this 12 title in the popular Super Searchers series,
17 top Competitive Intelligence (CI) researchers reveal
their secrets, in their own words, for monitoring competitive
forces and keeping on top of the trends, opportunities,
and threats within their industries. Author, researcher,
and CI pro Margaret Metcalf Carr asked experts from 15
CI-savvy organizations, including Fortune 100 firms Compaq
Computer, Dell Computer, Lockheed Martin, Merck, and
United Technologies to share tips, techniques, and models
that can be successfully applied to any business intelligence
project.
CI Professionals interviewed are: Kim Kelly, Independent
CI Consultant • Renee Daulong, Dell Computer Corporation • Mary
G. “Dottie” Moon, Pratt & Whitney • George
Dennis, George Dennis Associates • Ann Potter,
Ann Potter and Associates • Roberta Piccoli, Search
Source • Deborah Sawyer, Information Plus • Clifford
Kalb, Merck & Co. • Wayne Rosenkrans, AstraZeneca
Pharaceuticals • John Shumadine, Deloitte & Touche • Bret
Breeding, TPI • John Wilhelm, Kaiser Associates • Ken
Sawka, Deloitte Consulting • Cynthia Cheng Correia,
Fuld & Company, Inc. • Doug House, Washington
Researchers • Anne Henrich, Washington Researchers • Professor
John Prescott, University of Pittsburgh.
Author Margaret Metcalf Carr is principal of Carr Research
Group, providing custom research, analysis, and consulting
support to business professionals since 1990. Carr received
a master of Library Science
-more-
degree in information retrieval from the School of Information Studies at Syracuse
University and a bachelor’s degree in communication and history from
Muskingum College. She is past president of the Association of Independent
Information Professionals (AIIP) and is active in the Mid-Atlantic Planning
Association, the Society of Competitive Intelligence Professionals, and the
Special Libraries Association.
Super Searchers on Competitive Intelligence is the 12th
title in the popular Super Searchers series edited by
noted cybrarian Reva Basch. As with all series titles,
the new book is supported by The Super Searchers Web
Page (www.supersearchers.com), which provides readers
with hyperlinked access to the Internet sources recommended
in the book.
Super Searchers on Competitive Intelligence (336 pp/softbound/$24.95/ISBN:
0-910965-64-1) is a CyberAge Book from Information Today,
Inc. It is available in better bookstores everywhere
through Chicago-based trade distributor Independent Publishers
Group (IPG) or by calling the publisher at (800) 300-9868
[outside the U.S. call (609) 654-6266]; faxing (609)
654-4309; e-mailing custserv@infotoday.com; or logging
on to the ITI Web site at www.infotoday.com.
Advance Praise for Super Searchers on Competitive Intelligence:
“Takes a practitioner-oriented view of the bigger
picture of what super-searching is all about—providing
intelligence for competitive advantage. These lessons
from industry leaders provide valuable insights concerning
the information needs of executives.”
— Paul Dishman, Ph.D., president
of the Society of Competitive
Intelligence Professionals and associate professor of Competitive
Intelligence and Marketing, Brigham Young University
“Super Searchers on Competitive Intelligence features
the insights and experience of some of the best in the
business. The referenced sites alone are worth the price
of the book.”
— Carolyn M. Vella, SCIP Meritorious
Award Winner and author, Bottom Line Competitive Intelligence
“In a series of penetrating interviews, CI professionals
share their insights, strategies, procedures, and tips.
Issues such as choosing sources, budgeting time, handling
the results of research, and using information technology
are all discussed. This is a goldmine for the beginner
and experienced practitioner alike.”
— Helen Burwell, author, Online
Competitive Intelligence
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