Business Statistics on the Web
New Book Shows Readers How to Use the Internet
to Find Company and Industry Data at Little or No
Cost
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May 30, 2003, Medford, New Jersey—Information Today, Inc. (ITI)
has announced the publication of Business Statistics on the Web: Find Them
Fast—At Little or No Cost, by Paula Berinstein. The announcement was
made at Book Expo America (BEA), held at the Los Angeles Convention Center from
May 28-June 2, 2003.
In this practical guide, statistics guru Paula Berinstein
shows readers how to use the Net to find statistics
about companies, markets, and industries; how to organize
and present statistics; and how to evaluate them for
reliability. Organized by topic, both general and specific,
and by country/region, Business Statistics on the
Web features easy-to-use tips and techniques for
finding and using free and low-cost statistics. In
addition, dozens of extended and short case studies
demonstrate the ins and outs of searching for specific
numbers and maneuvering around obstacles to find the
data you need.
“In business, time is money, and having access
to efficient strategies for finding important statistics
saves time, saves money, and may just make or save
the company or institution,” says Charles Cotton,
former Executive Chairman of GlobespanVirata, in the
book’s foreword. Cotton adds, “Whether
it is a business plan for startup, a marketing plan
for a successful company, economic analysis by government
and think tanks, or company financials for competitor
analysis, sound numbers are critical to our success."
Business Statistics on the Web features
the following chapters:
· Quick Start
· Statistics Basics
· Who Generates and Publishes Statistics?
· General Search Tips
· U.S. Industry Sources
· Non-U.S. Industry Sources
· Market Research Sources
· Economic and Financial Statistics
· Company Information
· Demographics and Population Statistics
· Special Tips and Tricks
· Your Competitive Advantage: Estimating Company Numbers You Can’t
Get
The book, which is international in scope, includes numerous sidebars and case
studies, a glossary, and a comprehensive index. A Web page features regularly
updated links to the online resources recommended by the author.
Paula Berinstein is the co-founder and executive vice
president of product strategy for Paula Hollywood,
Inc., a software company specializing in 3D character
animation products. Her six previous books are Finding
Statistics Online; Finding Images Online; The Statistical
Handbook on Technology; Alternative Energy: Facts,
Statistics and Issues; Communicating with Library Users;
and Making Space Happen.
Business Statistics on the Web (240 pp/softbound/$29.95/ISBN:
0-910965-65-X) is a CyberAge Book from Information
Today, Inc. It is available in better bookstores everywhere
through Chicago-based trade distributor Independent
Publishers Group (IPG) or by calling the publisher
at (800) 300-9868 [outside the U.S. call (609) 654-6266];
faxing (609) 654-4309; e-mailing custserv@infotoday.com;
or logging on to the ITI Web site at www.infotoday.com.
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