The Accidental Webmaster
New book provides guidance to individuals with
little or no experience in starting and maintaining
a Web site … offers practical advice for part-time
and
volunteer Webmasters in any setting
April 14, 2003, Medford, New Jersey—Information Today, Inc. (ITI) announces
the publication of The Accidental Webmaster, by Julie M. Still. The
book is designed to help new Webmasters, especially those who have limited
financial and human resources at their disposal, deal with the range of challenges
they face on a daily basis.
In writing the book, author, librarian, and “accidental Webmaster” Still
intentionally avoided highly technical issues such as programming. “There
are any number of books for sale on the technical aspects of setting up and
running a Web site,” she said, “but this isn’t one of them.
Some books talk about how to set up Web sites at a cost of up to half a million
dollars, but this book is for people at the other end of the spectrum: people
who find themselves, whether intentionally or not, running a Web site for their
son’s Boy Scout troop, the local PTA, their church, book club, writer’s
group, trails club, or Aunt Minnie’s suddenly, unbelievably popular line
of homemade teddy bears.”
In 20 chapters, Still provides readers with a wealth of practical advice on
how to get started, set policies, work with Internet Service Providers (ISPs),
design effective Web pages, select information content, create an online community,
gain user feedback, conduct fundraising, plan for e-commerce, and avoid copyright
and other legal problems.
| The Accidental Webmaster offers
tips and techniques for many specific types of sites, including: |
| • Advocacy and Political Groups |
• Cultural Organizations |
| • Church and Religious Groups |
• Professional Services and Consultants |
| • Cultural Institutions |
• Family and Genealogy Sites |
| • Fan Appreciation Sites |
• School and Children’s Sites |
| • Professional Offices |
• Small-Business Sites |
“This is a must-have book for anyone in charge of a Web site for a
small organization or business,” said Widener University’s Janet
E. Alexander, author of the book, Web Wisdom. “It is packed with information—from
how to plan an effective site, to creating an online community of users, to
avoiding potential legal pitfalls.”
Julie M. Still is a reference librarian at the Paul Robeson Library, Rutgers
University, Camden, New Jersey. In addition to her three previous books, The
Internet Library, The Library Web, and Creating Web-Accessible Databases, Still
has garnered recognition for her articles about library Web site content and
design. A frequent conference speaker, she has presented papers at the National
Online Meeting, the International Online Meeting, and Computers in Libraries,
as well as at state and local events.
The Accidental Webmaster (192 pp/softbound/ISBN 1-57387-164-8/$29.50)
is published by Information Today, Inc. It is available by calling the publisher
at (800) 300-9868 (outside the U.S. call (609) 654-6266); faxing 609-654-4309;
e-mailing custserv@infotoday.com;
or by clicking on the order button below.
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The Accidental Webmaster
by Julie M. Still
Here is a lifeline for the individual who has not been trained as
a Webmaster, but who— whether by choice or under duress—has become
one nonetheless.
2003/220 pp/softbound
ISBN 1-57387-164-8
$29.50
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