New book is first to detail costs of specific e-commerce solutions … Unique approach matches strategies with company budgets

January 31, 2002, Medford, NJ — Information Today, Inc. has announced the publication of Internet Prophets: Enlightened E-Business Strategies for Every Budget, by Mary Diffley. According to the publisher, this readable, easy-to-use handbook is the first to provide the costs of proven e-commerce strategies and match them with the budgetary needs of companies of all types and sizes.

Given a relative dearth of recent e-business success stories, and with the U.S. economy in recession, many firms are taking a conservative approach to e-commerce. In Internet Prophets, author and entrepreneur Diffley speaks to these concerns, offering advice designed to help even the most skeptical and cost conscious executive do more business on the Web. At the heart of her book are four guides, the Internet Prophets. Each prophet speaks to a specific budget range, showcasing an array of e-commerce solutions while answering the question that is on the mind of every businessperson: “What is it going to cost?”
 

Web Site Adds Value for Readers
Internet Prophets is supported by a dynamic Web site created and updated by the author. The Web site, internetprophets.com, features an expanding index of e-business products and services, categorized by cost, plus information about emerging Internet business models and concepts, product reviews, and more.

Author Mary Diffley founded United Computer Specialists, Inc. (UCS) in 1996, providing dial-up Internet access, training, consulting, and Web development services to businesses in the New York tri-state area. UCS, which has been profiled in the New York Times, was acquired by Frontline Communications in 1999. Diffley has a background in accounting (CPA) and business processes, and specializes in providing innovative Internet strategies and integration solutions to businesses of all sizes.
 

“What a great idea—a practical guide with dozens of real-life solutions for every budget. Internet Prophets is an invaluable resource for any business.”

— Thomas J. Kuegler, Jr., author, Web Advertising and Marketing

“Mary Diffley has made the complex world of business on the Internet understandable. More importantly, she has provided a step-by-step blueprint for today’s businessperson to follow, whether he or she is part of a large or small organization.”

— Ivan R. Misner, co-author, Masters of Networking

“I get asked all the time ‘How can I take my business online?’ Now I can tell people to check out Internet Prophets. This book with its supporting Web site is an excellent resource for businesses of all sizes.”

— Omar Wasow, Internet Analyst, MSNBC and Executive Director, BlackPlanet.com

“A superb book…full of insights into the Internet and ways to translate those insights into profits.”

—Jay Conrad Levinson, author, the Guerilla Marketing series

Internet Prophets: Enlightened E-Business Strategies for Every Budget is published by Information Today, Inc. under the CyberAge Books imprint and distributed to the book trade by Independent Publishers Group (IPG). It is available at better bookstores everywhere or by calling Information Today, Inc. at 800-300-9868 (outside the U.S. call 609-654-6266); fax: 609-654-4309; e-mail: custserv@infotoday.com, or simply click on the "Order Now" button (left). 

2002/342 pp/hardbound 
ISBN: 1-910965-55-2
$29.95