New book is invaluable resource for those who want to integrate online and off-line research techniques and get past gatekeepers to obtain expert information

October 25, 2001, Medford, NJ — Information Today, Inc. has announced the publication of Risa Sacks’ Super Searchers Go to the Source, the seventh title in the popular “Super Searchers” series edited by Reva Basch. The focus of the new book is on primary research, which involves tapping original sources of information through the use of in-person interviews, direct observation, public records, source documents, and the telephone.

“Super Searchers know how critical it is to use the right research tools for each situation,” Sacks said. “In fact, Super Searchers in every previous book in this series have mentioned that there are times when primary research is the best way to go, and times when it is the only way to go.”

Sacks has interviewed 12 leading researchers from a variety of backgrounds for the book. In their own words, these experts explain how they combine traditional primary research techniques with new Internet strategies to conduct research more effectively than ever. 

In addition, hundreds of their favorite information sources are assembled in a useful appendix, and readers are provided with hyperlinked access to all recommended Web sites through “The Super Searchers Web Page” (www.supersearchers.com).

Risa Sacks is owner of Risa Sacks Information Services, an independent research firm. In addition to her research work, she provides training to companies from Apple to Xerox on a variety of topics and presents seminars on primary research at national conferences. She is the author of numerous articles on using the telephone to gather information.

is a CyberAge Book from Information Today, Inc. (448 pp/softbound/$24.95/ISBN: 0-910965-53-6). It is available in better bookstores everywhere, through Chicago-based trade distributor Independent Publishers Group (IPG), and by calling Information Today, Inc. at 800-300-9868 (outside U.S. call 609-654-6266); fax: 609-654-4309; e-mail: custserv@infotoday.com, or simply click on the "Order Now" button (left). 

CyberAge Books 
2001/320 pp/softbound 
ISBN 0-910965-53-6
$24.95