In the business world, there are Davids and there are Goliaths…. This new book provides “slingshot ammo.” 

Medford, NJ, March 1, 2000— Information Today, Inc. (ITI) has announced the publication of David Vine’s Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget.

In the book, Vine explains how any firm—regardless of size—can use free or inexpensive Internet resources to build a system that allows them to track what competitors are doing and to maintain a powerful information edge. 

According to the publisher, there is a vast and growing readership for Internet Business Intelligence, including owners and managers of small to medium-sized businesses, consultants, entrepreneurs, business brokers and investors, corporate librarians, market researchers, knowledge workers, information system developers, and sales and marketing professionals at growth-oriented firms operating in competitive markets.

Editor-in-Chief of ITI’s Book Division, John B. Bryans, said, “If you’re fed up with Internet hype and looking for information-driven business solutions that really work, you’ll appreciate David Vine’s savvy, no-nonsense approach to using technology to stay one step ahead of the competition.” Bryans added, “If the Internet is your slingshot, Internet Business Intelligence is the owner’s manual.”

Internet Business Intelligence covers all these topics and more:

• Business Intelligence—what it is, why you need it, and where to find it today
• How to build an easy-to-use Internet Business Intelligence System (IBIS)
• How small business owners and entrepreneurs can use IBIS to compete with giants
• Key IBIS strategies for business management, marketing, and finance
• Using IBIS to launch a business, find customers, test new products, and increase sales
• Using IBIS to track competitors, explore markets, and evaluate opportunities and risks

Internet Business Intelligence:  How to Build a Big Company System on a Small Company Budget (448 pp/softbound/$29.95/ISBN 1-910965-35-8) Published by Information Today, Inc., publisher of Information Today and KMWorld magazine, as well as the sponsor of the annual KMWorld Conference and Expo. It is available in bookstores through Chicago-based trade distributor Independent Publishers Group (IPG), or by contacting Information Today, Inc. at 800-300-9868 (outside U.S. call 609-654-6266), faxing 609-654-4309, e-mailing custserv@infotoday.com, or simply click on the "Order Now" button (left).