New Book to Help Businesses Compete in the Information-Driven Marketplace of the 21st Century
 

Medford, NJ, March 1, 2000— Information Today, Inc. (ITI) has announced the publication of Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age, by Jerry P. Miller and the Business Intelligence Braintrust. Publication of the book was timed to coincide with the 15th annual Conference of the Society for Competitive Intelligence Professionals (SCIP), being held in Atlanta from March 29 to April 1, 2000. The SCIP Conference is the leading event in the Competitive Intelligence field.

As defined by SCIP (www.scip.org), competitive intelligence (CI) is “the process of ethically collecting, analyzing, and disseminating accurate, relevant, specific, timely, foresighted, and actionable intelligence regarding the implications of the business environment, competitors, and the organization itself.” In Millennium Intelligence, Miller and one dozen subject experts take an in-depth look at the ways in which businesses can and do use CI today.

In the new book, Miller and his team—which he dubbed the “Business Intelligence Braintrust”—tackle the key CI issues for business owners and managers operating in competitive industries. Writing  in an  accessible and engaging style,  the authors illustrate the  modern CI process, define the necessary skills and training for practitioners, explain diverse corporate structures and attitudes, provide examples and case studies, and—most importantly—offer practical approaches and techniques any businessperson can use to help their firm compete in the global, information-driven marketplace of the 21st century.

The Business Intelligence Braintrust is…

• Jerry P. Miller (Skills, Behaviors & Cultures, Small-Business Intelligence)
• Kenneth A. Sawka (Locating an Intelligence Unit)
• Michael A. Sandman (Analytical Models & Techniques for Intelligence)
• Helene Kassler (Information Sources for Intelligence)
• Rebecca O. Barclay & Steven E. Kaye (Knowledge Management)
• Bonnie Hohhof (The Information Technology Marketplace)
• James Pooley & R. Mark Halligan (The Legal Aspects of Intelligence)
• Clifford C. Kalb (Conducting Intelligence Ethically)
• John A. Nolan & John F. Quinn (Corporate Security & Intelligence)
• Guy Kolb (The Future of Intelligence, with Jerry P. Miller and the Braintrust)

Millennium Intelligence (272pp/softbound/$29.95/ISBN 1-910965-28-5) Published by Information Today, Inc., publisher of Information Today and KMWorld magazine, as well as the sponsor of the annual KMWorld Conference and Expo. It is available in bookstores through Chicago-based trade distributor Independent Publishers Group (IPG), or by calling Information Today, Inc. at 800-300-9868 (outside U.S. call 609-654-6266), faxing 609-654-4309, e-mailing custserv@infotoday.com, simply click on the "Order Now" button (left).