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PostConference Workshops |
Each of these satellite events has its own registration fee. You may register online.
Coffee Breaks •
Outside Beekman Parlor
Luncheon for seminar attendees •
Rendezvous Trianon, 3rd floor
FRIDAY, MAY 21, 1999
(9:00
AM TO 5:00 PM)
MAKING THE MOST OF WEB CONTENT
by Barbie E. Keiser,
The College of Insurance
• Beekman Parlor
•
Friday, May 21, 1999 (9:00 a.m. to 5:00 p.m.)
Cost: $295 (includes lunch and coffee services)
Discovering new sites on the Web is not a problem; hundreds exist for every topic under the sun. Identifying those to which you should link when time and money are a consideration - not to mention comprehensive in nature, timeliness, and accuracy of the data -is the key. This seminar will provide participants with objective information and evaluation as to the nature, extent, and quality of information resources on the Internet.
Internet sources will be
approached from a highly practical perspective by an information professional
who supports the research needs of organizations on a daily basis. Whets
available and how do we find it, how do we validate what we find, and how
can we be kept informed of new developments?
This one-day workshop will
help you identify and evaluate Web sites in your subject area, distinguish
hard information resources on the Net from the soft, understand how traditional
online services are approaching the technology and how they intend to compete
with the upstarts. Attendees should come away with a greater understanding
of what resources are available to them, prepared to develop a strategy
to deal with future technological and likely social developments.
Course Outline
For each discipline,
major sites for government and scholarly information will be identified
and good sites for answering ready-reference questions noted. Methodologies
for performing research on the Web will be presented and specific resources
highlighted. Sites will be visited throughout the day, with special trials
arranged for attendees of this workshop.
Who Should Attend?
This program is designed
for information professionals who wish to expand access to subject resources
through the use of the Internet. Some knowledge of print and electronic
resources (CD-ROM and online) is advised.
The session will be conducted
by Barbie E. Keiser, Director of the Kathryn & Shelby Cullom Davis
Library of The College of Insurance in New York City. A comprehensive bibliography
of additional readings and listings of recommended Web-based resources
will be distributed.
COMPETITIVE INTELLIGENCE: ONLINE AND
INTERNET SOURCES
by Helen P. Burwell,
President, Burwell Enterprises, Inc., Principal, Information Professionals
Institute Seminars
• Sutton Parlor
North •
Friday, May 21, 1999 (9:00 a.m. to 5:00 p.m.)
Cost: $295 (includes lunch and coffee services)
Description:
Competitive Intelligence
(CI) research, as we approach the new millennium, requires new strategies
for capturing the best information. Learn new approaches to evaluating
and using the multitude of electronic sources now available online and
new techniques for keeping up with whets happening stateside and worldwide.
This fast-paced class covers a wide range of online sources and presents
the best tools for building profiles of both industries and individual
companies. Research techniques are examined in the context of at least
15 data elements necessary for sizing up competitors. Specific vendors,
database files, and Internet sites are covered, with examples.
Course Outline
Online and Database Sources
About the Instructor:
Helen Burwell is president
of Burwell Enterprises, Inc., which provides consulting and research services
to the information industry and the international business community. The
company also publishes the Information Broker newsletter and The
Burwell World Directory of Information Brokers, which is widely used
by business and industry for outsourcing information research. As principal
of the Information Professionals Institute Seminars, Ms. Burwell shares
her expertise nationwide in a series of seminars covering online and business
information topics for information professionals as well as the broader
corporate community. She is a frequent speaker at regional, national, and
international conferences, and is the author of Online Competitive Intelligence,
published by Facts On Demand Press, 1999. Helen Burwell is a founding member
of the Association of Independent Information Professionals (AIIP) and
served as the organization's first president.
EXTREME SEARCHING: USING SEARCH ENGINES
TO THE MAXIMUM
by Randolph E. Hock,
Online Strategies
• Sutton Parlor
Center •
Friday, May 21, 1999 (9:00 a.m. to 5:00 p.m.)
Cost: $295 (includes lunch and coffee services)
Web search engines have quickly become a critical tool in the serious information seeker's toolbox, providing a kind and extent of access barely imaginable a very few, very short, years ago. However, most engines are neither as straightforward, as accurate, nor as understandable as we might wish and as many of the search engine producers would like us to believe. To make full use of these services, there is a lot more to fruitfully be known than is apparent from the documentation.
The emphasis in this seminar
will be on providing the searcher with the information necessary to have
better control over what is retrieved. To help accomplish this, we will
look behind the scenes a bit to see how the search engines are put together
and what factors are involved in their retrieval algorithms. The seminar
will cover the variety of options and features provided by the major search
engines (AltaVista, Excite, HotBot, Infoseek, Lycos, Northern Light, plus
Yahoo!) and provide tips for optimal strategies and usage. The individual
search engines will be summarized, compared, and reviewed. "Meta-Search
engines" such as DogPile will also be addressed in terms of what they do
and do not accomplish. A course booklet will be provided that should serve
also as an ongoing reference aid.
Who Should Attend
Any serious searcher/researcher
who has a need for finding material on the Web and who has at least a small
amount of Web searching experience, but who has not yet explored most of
the major search engines in depth. Those who are being called upon to teach
their own patrons, clients, or users about search engines should also find
this valuable.
The seminar will cover:
About the Instructor
Ran Hock, author of The
Extreme Searcher's Guide to Web Search Engines, has his own company,
Online Strategies, which specializes in creating and presenting seminars
on the effective use of Web resources. He has created courses on searching
the Web and other online services for professional associations, businesses,
and government agencies. In addition to his recent book, he has published
numerous articles on various aspects of online research. During his career
he has served as a reference librarian and has held management and training
positions with Dialog and Knight-Ridder Information Services. Ran is an
adjunct faculty member at the University of Maryland College of Library
and Information Services and also at Lesley College (Cambridge, MA), where
he teaches in the Technology in Education Program. During his career, he
has trained over 6,000 online researchers nationally and abroad.
INTRANET CASE STUDIES BY INFORMATION
PROFESSIONALS
by Howard McQueen
and
Jean
E. DeMatteo, McQueen Consulting
• Sutton Parlor
South •
Friday, May 21, 1999 (9:00 a.m. to 5:00 p.m.)
Cost: $295 (includes lunch and coffee services)
In this full-day workshop, five of your peers will present detailed case studies about exciting, cutting-edge intranet applications and projects they are involved with. Time has been built into the day to allow for Q&A with each of the presenters. You will also receive a workbook that contains all presentations.
As yet, the case studies have not been chosen. The final selections will be made in mid-February. During the week of February 22, case study abstracts will be posted on www.mcq.com/seminars (see Schedule, May 21: National Online Meeting) and here on the Information Today Web site.
By the end of this seminar, you should be inspired with many new ideas for your intranet — attendees of last year's conference were. Here's what a few had to say:
Moderators:
Howard is CEO of McQueen
Consulting and Jean is Director of Educational Programs. Howard and Jean
have been working with libraries and research centers since 1985. Today,
McQueen Consulting specializes in intranet development with an emphasis
on application development and content management. See www.mcq.com
for a detailed description of our services, client list, and schedule of
upcoming seminars. Howard is also editor of IntraNet
Professional, a newsletter written for Information Professionals
and content managers. See www.mcq.com/IP
for abstracts and supplemental material, that are not included in print.
 NOM/IOLS
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