19th Annual National Online Meeting & IOLS '98

Thursday, May 14     —     * Track A     * Track B     * Track C
Free coffee and tea is being served, compliments of WinStar Telebase, Inc., in the exhibit area from 10:00 AM to 11:00 AM.
9:00 a.m. - 9:45 a.m.
Plenary Session
• Trianon Ballroom (3rd Floor) •
Content and Conduits in an Internet World
Chair: Martha E. Williams, University of Illinois
Joseph E. Kasputys, Primark Corporation



Track A
• Beekman Parlor •
Pricing, Products, Technology and Training for Online/Internet Markets/Users

Business on the Internet involves a wide variety of types of information resources — some free and some fee-based. How do they compete? Fee-based information is difficult to price because of the variety of pricing options and classes of using organizations. Why do many companies pick high priced services over free ones? Who buys the information making up the market? What types of information/data do they buy and how do they use it? Who trains librarians and patrons to use the web and related technologies? These and other questions will be addressed.

10:00 a.m. - 11:00 a.m.
A-1 Session:
The Cost & Pricing of Electronic Information
Chair: Peggy Fischer, Management Decisions

Pricing Options for End User Products in Libraries
Carol Tenopir, George F. Banks, and Leslie Lowe Preston, University of Tennessee


Quality Search Retrieval: Its Value vs. Its Costs

H. Donald Wilson, H. Donald Wilson LLC


The Cost of Free Information

Peter White, WavePhore Newscast

As libraries offer more database products for end user searching, information service providers are offering a wider variation in pricing options. Subscription prices vary widely depending on type and size of library or organization, number of concurrent ("simultaneous") users, number of potential users, or size of population served by a library. Carol Tenopir will outline the various options available and the advantages and disadvantages of each for different types of libraries. Don Wilson will look at methods of providing quality information. He will examine the value to each group served and the types of work and the cost to provide it, including such things as value of the time of the professionals involved, the cost of coding or otherwise organizing the information to be searched, and the relative accuracy of Boolean, statistical and concept tools. Peter White discusses customizable news services that process and filter information. Forrester Research estimates that the market will grow from $160 million in 1996 to $815 million by 2001 — but are these services a good value? Why do corporations pay a premium for premium information? These intelligence systems enable workers to make educated decisions, reduce major risks, and make or save money and time for their organizations.

11:15 a.m. - 12:15 p.m.
A-2 Session:
The Electronic Market: The Consumer Is the Customer Is the Market
Chair: Peggy Fischer, Management Decisions

The Importance of Obtaining Customer Input in the Development of Electronic Publishing Applications for CD-ROM and the Internet
Barbara J. Beach, Gale Research, Inc.


Each Customer is a Market: Customizing Interfaces to Reach and Satisfy the Needs of Information Users in Micro-Markets

Thomas Saltsman, UMI


Consumer-Oriented Information Retrieval: Information Communities Finding Buying Power on the Net

Sue LaChance, Infoseek Corporation

Barbara Beach will explore the mechanisms that need to be in place to hear the customer voice throughout the product development cycle. She will address specific points where customers should be asked to review the product concept as well as the prototypes along its development path for both CD-Rom and Internet products. She will address new ways of collecting customer input by taking advantage of the new technology opportunities. According to Saltsman, in the world of the Internet, each customer is a market. Traditional markets such as libraries, universities and corporations are sub-divided into micro-groups with its unique needs and interests. The ability of each of these micro-groups to search and retrieve information with a high degree of relevance that meet their individual needs creates a growing demand for locally- customizable features for a new class of interface in future online systems. What does it mean for the next generation of information products from the end-user's perspective. Unlike research-oriented information retrieval, Web based information retrieval has a commercial slant. Sue LaChance discusses a variety of types of information exploration on the Internet and compares the process to that of research in the commercial online services world. Where do these technologies compete, and where do they complement one another?

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

1:45 p.m. - 2:45 p.m.
A-3 Session:
Consumers, Markets and the Web
Chair: Marcia Kaufman, Engineering Information, Inc.

Geographic Information On The Web: Extracting Demographic and Market Research Information
Peter Linberger and Gary White, Penn State Harrisburg and University of Akron


How Information Commerce Can Capitalize on the Evolution of the Knowledge Web

Markus H. Stamm, Open Market, Inc.

Demystifying Internet Commerce: How Do I Evaluate Electronic Commerce Solutions?
Michael Gallagher and Susan B. Hillson, Imark Technologies, Inc.

Geography-related sources on the World Wide Web include such broad subject matter as maps, demographics, aerial photographs, satellite images, and environmental information. These sources provide useful information to a wide variety of users, but can especially be important sources of information for marketers, or others needing demographic/market research information.

Within corporations, a "knowledge web" is forming. Corporations are looking for enterprise-wide applications that integrate internal knowledge with external information. Electronic publishing on the Internet raises many questions for publishers. They are faced with questions regarding format, search engines, and hosting services — how to price and sell information becomes one more challenge. They can develop the technology in house; they can purchase tool kits; or go with a service provider. Susan Hillson will consider the factors including resources, staffing, technical capabilities and potential obsolescence for each of these approaches.

3:00 p.m. - 4:00 p.m.
A-4 Session:
Web-based Training for Librarians and Patrons
Chair: Larry Lannom, CNRI

Graduate Student Perceptions of Technology Mediated Distance Learning
Raymond F. von Dran, Syracuse University


How to Do It: Implementing Large-Scale Technology Programs in Schools at District-Wide and State-Wide Levels

Ben Mondloch and Lisa Lee Rycenga, UMI


Development of Web-based Tutorials for Online Databases

Anne Prestamo, Oklahoma State University

Raymond von Dran compares the perceived efficacy and other perceptual responses of graduate students at Syracuse University who use technology mediated communication. Factors considered in analysis of findings include communication, student-instructor interaction, technology utilization and effect, affective relationships and perceived learning outcomes. The cost of linking every classroom to the Internet by the year 2005 will cost more than $40 billion (hardware, software, and installation). The costs of equipment upgrades and the need to train teachers to become more proficient in using technology are another matter. Ben Mondloch and Lisa Rycenga will present a "how to do it" guide with insights for those contemplating significant investments in content and technology to deliver that content to libraries and classrooms. While not as ideal as a library patron seeking assistance from a librarian, online tutorials can serve as a reference/training tool for remote users. Anne Prestamo explores some of the considerations in developing these tutorials.

4:15 p.m. - 5:15 p.m.
A-5 Session:
Networked Libraries, Technology, Instruction, and Distance Learning
Chair: Mary Berger, Engineering Information, Inc.

Librarians in the Networked Library: Their Future Training and Function
Brendan A. Rapple, Boston College


Bringing Instruction and Technology Together: The Department of Library, Systems, and technology at ASU Libraries

Dennis Brunning and Philip Konomos, Arizona State University

Distance Learning: Perspectives from a Library Technologist and Student
Gary Smith, UMI

As college and university libraries, and their networked information resource instruction become an intrinsic part of an electronic community, librarians must play a greatly increased role in the teaching process. Campus librarians must become much more closely involved in the work of software and other computer specialists. Librarians should help in the design of technology and share their intimate knowledge of what users want and need. Developments in electronic access and use of library services at Arizona State University have changed the user's concept of the library and what they want and need to know. Anticipating the instructional requirements of a Web-based environment, the libraries have restructured their approach to instruction. Instruction was brought into the systems and technology unit and an instructional model developed which focused on the user and the library's Web technology. Gary Smith will discuss the advantages and disadvantages of long distance learning from the perspective of a library technologist who daily uses information technology in his career and as a distance learning student.



Track B
• Sutton Parlor North •
Web Evaluation, Publications, and Worldwide Usage
The World Wide Web (WWW) is fast becoming the most used source by the webniks for new information — publications, announcements, schedules. Are these users finding the right information given the differences in web interfaces, web crawlers, and search engines? What are the obstacles to web publishing? What are the laws governing and protectingweb publications? What are the technologies enabling web use and how can the information poor take advantage of them both in the United States and internationally? Is free access to web information really opening up the LDCs? These and other questions will be addressed in the Web track.

10:00 a.m. - 11:00 a.m.
B-1 Session:
Evaluating Web Interfaces and Web Sites
Chair: Mike McCulley, Information Access Company (IAC)

Access to Online Databases: An Exploration of Users Experiences with Web-Based Interfaces
Hong (Iris) Xie, Rutgers University


Making User-Based Assessment Work: A Case Study in Evaluating Statistics Canada's Web Site

Michael Dolenko, Phase 5 Consulting Group, Inc

What are the advantages and disadvantages of the Web interfaces compared to traditional online database interfaces? How can they be improved to effectively support end-users in their interactions with online systems? Hong Xie reports on an investigation to compare searchers experiences with Web and traditional interfaces to online databases in terms of: [1] database access; [2] database selection; [3] search strategy formulation and reformulation; [4] usefulness of help mechanisms; [5] document organization and display; and [6] printing, downloading and exporting of results. The implication of these results for interface design is addressed. Using the Statistics Canada project as an example, Michael Dolenko shows how various research methodologies can be used in Web site evaluations and discusses their benefits and limitations and provides practical advice on designing and implementing evaluations that produce usable recommendations.

11:15 a.m. - 12:15 p.m.
B-2 Session:
Evaluating the Web and Its Resources
Chair: Lisa Kumar, Gale Research

Using and Evaluating Web Resources for Reference
Roslyn Donald and George R. Plosker, Information Access Co.


Evaluating the Web, CD-ROM, and Intranets for Electronic Publication (EP)

Markus H. Stamm and Henry Heilesen, Folio (Open Market, Inc.)

Many reference specialists remain unconvinced that the Web can be used as a legitimate reference tool. A set of evaluative criteria to determine which Web sites are suitable for reference applications is the best way to counteract that impression. Roslyn Donald and George Plosker propose criteria for choosing effective Web sites: interactivity, navigational design, validity and functionality of internal and external links, and availability and usefulness of online help function.

Until recently most EP focussed on CD-ROM but now the Web, Internet, and Intranets have become serious contenders for these newer methods of distributing publications. In this session the future of electronic media for publishers is discussed as are business models that publishers use to capitalize on the growth of the Web. Evaluation is in terms of cost, speed, efficiency, versatility, production, distribution, access by customers, expansion of customer base, and communities of interest.

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

1:45 p.m. - 2:45 p.m.
B-3 Session:
Electronic Publication on the Web
Chair: John Hearty, OCLC

The Mixed Blessing of the Web
Christopher G. Pooley, Modern Age Books


Electronic Journals: State of the Art, Successes, Problems, and Solutions

Claudine Arnold Jenda, Auburn University


Copyright Law and Its Effects on the Dissemination and Accessibility of Electronic Journals

Beth C. Perell, A. T. Kearney, Inc.

Chris Pooley examines some of the different technology solutions for delivering electronic books. These new electronic books provide a bit of the look and feel of a printed book while offering hypertext linking, sophisticated retrieval capabilities, and links to other Internet resources creating a true "virtual library" for users. Claudine Jenda, et al. discuss current trends in electronic journal initiatives, questions that surround electronic journals, issues related to copyright, licensing, access, archiving, economics, technology, control and collection management, ownership, tenure, and user expectations. Possibilities and solutions will be offered for overcoming obstacles experienced in current electronic journal initiatives. Beth Perell will explore the current copyright laws that directly affect the publishing industry and the users of the information. She will discuss intellectual property laws and argue improvements that need to occur. She will demonstrate some successful models that allow electronic publishers and libraries to exist harmoniously while respecting the authors' integrity and abiding by copyright laws.

3:00 p.m. - 4:00 p.m.
B-4 Session:
Applications of Technology on the Web
Chair: Jimca Milstead, JELEM Corporation

Anatomy of an Imaging Project: The Avalon Project at the Yale Law School
William C. Fray and Lisa A. Spar, Lillian Goldman Law Library

Social and Economic Challenges in Cyberspace
Joan S. Howland, University of Minnesota Law School


Virtual Conference Rooms on the Web: Design, Implementation, and Initial Impressions

M. William Dunklau, Consultant

William Fray and Lisa Spar discuss the Avalon project, an existing imaging project, available on the Web. They will describe the digitization process, strategy behind the interface, the principle of linking between documents, and some general principles learned throughout the process. Joan S. Howland will address critical economic and social issues which affect all aspects of the integration of technology into library, educational, and business environments. Access to technology breaks down on social and economic lines. We need to ensure that the power of technology reaches and responds to the needs of all groups, including minority and lower income populations. In a market driven economy eventually all tiers of society will be able to benefit from opportunities offered through emerging technologies. M. William Dunklau will discuss the virtual conference room as a metaphor for all the activities that go on in a corporate environment relating to the initiation, consensus, and implementation of ideas, tactics, and strategies in pursuit of the mission of the organization.

4:15 p.m. - 5:15 p.m.
B-5 Session:
International Aspects of the Web
Chair: Pam Richards, Rutgers University

Think Global, Think Web
P. Michael McCulley, Consultant


Transfer of Knowledge and Scholarship Among Nations: Online Sources for Scholarship and Research

Anne Tubbs Prestamo and Manuel Prestamo, Oklahoma State University and Oklahoma City Community College


Information Revolution: Internet and WWW in Eastern Europe: 1991-1997

Marek Sroka, University of Illinois

Michael McCulley will overview global issues for Web sites and products. He will discuss the problems of languages, standards, and transborder concerns that have an impact on global Web issues. He will also cover major items from the International WWW Conference. Internet access in Latin American countries is affecting a profound change on ways in which research is conducted and shared. Workshops and interviews conducted with librarians and academicians in Ecuador over the past five years provided the Prestamos first-hand experience. Marek Sroka will discuss the development of the Internet and the World Wide Web in Eastern Europe and the impact of these technologies upon the information environment in the region. Statistics on a number of hosts in various countries are provided. The last section of her paper is devoted to the economic and political obstacles that may slow the future development of the Internet and the WWW in Eastern Europe.



Track C
• Sutton Parlor Center •
New Technologies for Libraries and Information Professionals

10:00 a.m. - 11:00 a.m.
C-1 Session:
Directory Databases
Chair: Christopher Pooley, Modern Age Books

Directory Publishing: What Business Are We Really In?
Stephen Rhind-Tutt, Chadwyck-Healey


Putting Directories on the Internet: Turning Gold into Straw!

Christopher Pooley, Modern Age Books

Spinning Straw Back into Gold: You Can't Do it Alone

Toby Leith, Gale Research

This session will cover the positive and negative aspects of putting directory databases on the Inetrnet. How can the publisher maintain the quality of a database with explanatory footnotes and the like? Do the users of directory databases know how to use them? How does one compare data from multiple directory sources? Does the Internet erode a business when the data is suddenly available over the Internet for free?

11:15 a.m. - 12:15 p.m.
C-2 Session:
Building & Managing: Virtual Libraries

Chair: Ron Gardner, OCLC

Searching for Virtual Consensus in a Statewide Library Network
Brent Crossland, Illinois State Library

Learning, Lurching or Leaping into a Digital Future? Perspectives from a Private Research University of Moderate Means and Immoderate Ends

Lynn Sipe, University of Southern California

Today, libraries build and provide integrated information solutions by offering their users seamless access to bibliographic, abstract, and full text information, when and where needed. This customized, virtual library gives users a panoramic, integrated view of library holdings, special collections, reference databases, electronic journals, multimedia, the Internet, and the World Wide Web.

12:15 p.m. - 1:45 p.m.
Lunch Break - A Chance to Visit the Exhibits

1:45 p.m. - 2:45 p.m.
C-3 Session:
Metadata and Data Mining
Chair: David Raitt, The Electronic Library

Assessing Digital Distribution of Images and Metadata
Howard Besser, University of California, Berkeley

Enhancing Information Retrieval: New Data Mining Techniques Internally and Across the Internet
Joseph Tragert, EBSCO Publishing


Applications of Database Warehouse Technologies for Quality Management Within the Information Industry

Steven Anderson and Robert Lundquist, West

Howard Besser will describe the findings of an analysis of the cost and use of digital distribution of museum images and metadata to universities. One of the purposes of the project is to explore ways to make digital information (both images and text) from museums available to universities for educational purposes. The latest search and retrieval technologies enable users to develop a general query and conduct a highly targeted search across hundreds of data formats and sources of information. Such software-enhanced search tools assist users in mining data — discovering hidden relationships among various data, such as, interdependent relationships between people, companies, and noun phrases. Steven Anderson and Robert Lundquist explore the role new database warehousing technologies can play within the electronic information industry. They call for a system of centralized storage of meta-data, traditionally viewed as "quality information."

3:00 p.m. - 4:00 p.m.
C-4 Session:
Content Analysis and CIP
Chair: Bella Weinberg, St. John's University

Automatic Topical Indexing at LEXIS-NEXIS
David Schmeer and Cynthia Sidlo, LEXIS-NEXIS

Comparative Content Analysis: Electronic Access to Education Information
Lois Winkel and L. Daniel Parham III, Kraus Curriculum Development Library

HyMARC-based, CIP System for the New/Web
Vladimir Y. Kernerman, Truman College
Michael Koenig, Dominican University

In an era of information overload we need tools to help users narrow searches. The solution from the standpoints of speed and accuracy is automatic indexing. The proliferation of information available through the internet poses some problems for individuals searching for educational materials. Researchers looking for education information must contend with volumes of WWW sites. Many of the sites do not merit serious evaluation. Recommendations for effective research regarding electronically accessible educational materials will be given. Vladimir Kernerman and Michael Koenig suggest a CIP System architecture with the OCLC Web Spectrum system which led to the conclusion that the SGML Grammar Builder, WebZ server, Z39.50 Gateway and other software developed and implemented by OCLC can be assembled in accordance with the HyMARC's structuring/linking specifications and then utilized in the CIP system architecture.

4:15 p.m. - 5:15 p.m.
C-5 Session:
New Roles for Information Professionals
Chair: Bryce Allen, University of Missouri

Nuts & Bolts Knowledge Management for Information Professionals
Judith Albert, Consultant

Information Retrieval for the Knowledge Worker
Joshua Kopelman, Infonautics Corporation

Even within the field of information and library science the flood of Knowledge Management articles is building — but most KM literature doesn't lead to any actions within the realm of what most information professionals do. Judith Albert suggests that what is missing is writings about KM that focus primarily on content and how KM affects information professionals. Kopelman will focus on the differences between the needs of the "knowledge worker" and the "information specialist" and the opportunities and challenges that are presented by this new breed of information service. As new retrieval technologies are developed and connectivity to the Internet becomes ubiquitous, there is a growing trend toward creating information services for the "knowledge worker."


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