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The
Global Conference and Exhibition on Electronic Information & Knowledge
Management
InfoToday
2003
Content
Management Symposium
Thursday, May 8th
The
Content Management Symposium is open to all attendees who are
registered for National Online, KnowledgeNets, or E-Libraries.
Managing
content is a critical piece of any information or knowledge initiative,
making the strategies relating to content management (CM) vital.
This focused forum, in two concurrent session tracks, looks at key
content management challenges and strategies, best practices, models,
techniques, and solutions.
Moderator: Tom Reamy, Knowledge Architect, KAPS
Group |
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| KEYNOTE
[Trianon
Ballroom]
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 Content
Management: Challenges and Strategies
1:30
p.m. – 2:30 p.m.
Bob
Boiko, Lecturer, iSchool, University of Washington, & Author,
Content
Management Bible
Bob
Boiko, a well-known expert and author of the Content Management
Bible, kicks off the Content Management Symposium and
provides a background and perspective on the current content management
landscape. Boiko identifies the components of content management,
using case studies and lessons learned to illustrate enterprise
challenges and strategies. He provides a clear picture of the
elements involved in managing content and covers effective tools
for dealing with CM challenges.
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Last
Chance to Visit the Exhibits
2:30
p.m. – 3:00 p.m. |
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Session
CM101 — Taxonomies, Lexicons, & Organizing Content
[Trianon
Ballroom]
3:00
p.m. – 3:30 p.m.
Wendi Pohs, IBM Lotus Software
Wendi Pohs discusses the processes and tools required for taxonomy
creation—from defining meaningful categories to using automatic
document clustering techniques. She talks about how to build a carefully
crafted content map to enhance the user’s search experience and
to uncover hidden themes in existing corporate data. To illustrate,
she provides real-life taxonomy examples from her experience in
the software industry. |
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Session
CM201 — Dealing with Content: Strategies in Action [Mercury
Ballroom]
3:00
p.m. – 3:30 p.m.
Barak Pridor, CEO, ClearForest
IDC stated that by 2003, Fortune 500 companies would lose a total
of $31.5 billion in revenue due to cumbersome knowledge-seeking
practices.-Moreover, companies now face the challenges of a knowledge
gap stemming from an inability to digest the ever-growing mass of
unstructured information. The value of identifying knowledge assets
is well recognized, and efforts in mapping content, workforce, and
work processes appear to have great promise. Using case studies,
this session explores how Dow Chemical Company has begun to map
its content stores using various tools and techniques and looks
at the strategies and solutions that provide ROI for unstructured
content and increase productivity across any organization. |
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Session
CM102 — Content Categorization Tools
[Trianon
Ballroom]
3:45
p.m. – 4:15 p.m.
Tom Reamy, Knowledge Architect, KAPS Group
Andrew Feit, Vice President, Product Marketing, Verity
Ian Hersey, Senior Vice President, Corporate Development
and Strategy, Inxight Software
This session begins with a brief overview of categorization tools,
followed by case studies of content categorization tools as they
are deployed in real-world applications. The speakers share the
challenges, strategies, and lessons learned. |
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Session
CM202 — Changing Content & Creating Global Ripples
[Mercury
Ballroom]
3:45
p.m. – 4:15 p.m.
Ben Martin, Vice President, Global Content Management, J.D.
Edwards
Global enterprises cannot afford the luxury of redundant content.
When you change content, how do you ripple that change to the various
deliverables that contain it? First, you treat language like data,
collapse the data into a single knowledge repository, and then transfer
knowledge via configurable content. That way, when you drop a pebble
of change into your pool of content, the ripples can carry that
change to your users, matching their individual configurations of
the original content, regardless of which language they’re using.
This session describes such an application and shares experiences
and tools. |
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Session
CM103 — How to Select a Content Management Systems Vendor
[Trianon
Ballroom]
4:30
p.m. – 5:00 p.m.
Tony Byrne, Managing Editor, CMSWatch
Choosing software for content management is a real challenge since
there are more than 200 software packages that purport to offer
solutions. This session, led by a vendor-neutral industry analyst,
demystifies the CMS selection process and provides a practical guide
to selecting the technology and solution that are right for you.
Take home a checklist of steps for evaluating vendors, ideas about
how to negotiate effectively with vendors on key deal terms, and
understand which services and tools matter most for your situation.
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Session
CM203 — Deploying a Content Management System
[Mercury
Ballroom]
4:30
p.m. – 5:00 p.m.
Farida Hasanali, Content Manager, American Productivity
and Quality Center
Deploying a content management system can go seriously wrong if
you don’t know what to do and must rely on vendors to guide you
through the process. APQC has just deployed the first phase of its
own content management system using ATG, InterWoven, and Verity.
This session focuses on APQC’s experiences: What was done, the processes
APQC put in place, the project management nightmares, what would
not be done again, and, most important, the results. Was it worth
it? Did APQC make the right decisions? |
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