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NewsEdge will deliver highly targeted global business news content directly to B2BXchange’s VerticalXchange communities—and into the hands of target audiences. Each industry-specific topic will be fully incorporated into the VerticalXchange site, providing subscribers with the day’s top stories in headline and brief format. Each morning, the site will be stocked with fresh content from over 400 worldwide information sources.
Charles White, vice president of eContent Services for NewsEdge, said: “Demand for NewsEdge’s new eTopics has been outstanding since our initial launch in May 2000. Key to driving this success has been the strength and experience of our editorial process that selects the most relevant content to support our customers’ e-business initiatives. Through B2BXchange VerticalXchange trading communities, subscribers have built-in categories that separate news into specific industry markets.”
B2BXchange allows businesses to engage in e-business, streamline internal and external processes, and share information with business partners, customers, employees, and industry experts in Public, Partner, and Private B2BXchange sites created with online tools and linked to one or more of its VerticalXchange trading communities.
“As volumes of information have become more overwhelming, businesses need a way to customize and prioritize their needs quickly,” said Mel Masters, CEO of B2BXchange, Inc. “NewsEdge has spent more than 10 years refining the way it collects, sorts, and disseminates news to business users. By incorporating NewsEdge’s eContent into our VerticalXchanges, we are able to provide subscribers with up-to-date information on their areas of interest.”
Source: B2BXchange, Inc., Minneapolis, 952/944-7900; http://www.b2bxchange.net.
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