Information Today
Volume 17, Issue 7 • July/August 2000
MarketResearch.com Releases Beta Version of New Site

MarketResearch.com has announced the release of the beta version of its new site (http://www.marketresearch.com), a service that allows corporate marketers, strategists, and researchers to identify and purchase expert industry intelligence.

As part of its complete redesign, MarketResearch.com has introduced its proprietary “slice-and-price” technology that allows clients to economically and quickly access credible industry intelligence, according to the company. Instead of committing to several thousand dollars per full research report, users can now order discrete segments such as chapters, charts, tables, or individual pages and instantly download the content to their desktops. Version 2.0 brings desktop access and enhanced e-commerce features to its publications database.

Allowing completely free database access, this new site will offer users an expanded platform of resources from over 250 of the world’s leading market-research publishers. “We’re pioneering a new industry model of service versus the old dial-up approach—one tailored to the user,” said Michael Maslansky, president of MarketResearch.com. “We can save our clients literally thousands of dollars in monthly access fees with our free search capabilities. Our model makes this high-value content affordable to businesses of all sizes. Users can locate relevant content through our robust full-text power search then pay for only the portions that they need. Finally, by bringing together the most comprehensive selection of research on the Web, we dramatically reduce the time our users must spend searching for relevant research from credible sources.”

“With our comprehensive content selection, we’re positioned to serve a broader base of emerging markets and significantly expand the market for expert industry intelligence,” said Rob Granader, founder and CEO of MarketResearch.com. “In the new information economy, information acquisition in many companies is migrating from the corporate-information center to the end-user desktop. At the same time, end-users have less time, less search expertise, and less knowledge of available alternatives than the corporate librarian. MarketResearch.com’s new site will offer a straightforward and intuitive interface and comprehensive database to simplify the process without sacrificing the robust search functionality required to do quality research.”

Source: MarketResearch.com, Bethesda, MD, 877/4-FINDEX; http://www.marketresearch.com.


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