| The New York Times has announced that it is launching The New
York Times Electronic Edition, an exact replica of the newspaper's New
York edition that can be downloaded via the Internet to a laptop or desktop
PC. NewsStand, Inc., a publishing technology provider in which The New
York Times Co. has a minority equity position, will serve as the digital
circulation service for the Electronic Edition. Information about subscriptions
and single-copy purchases can be obtained at http://www.nytimes.com/ee
or http://www.newsstand.com.
"NewsStand's technology allows us to deliver the Times anywhere
in the world," said Scott Heekin-Canedy, senior vice president of circulation
for The New York Times. "Readers may download an electronic copy
of each day's paper to their computer, paying on a subscription or single-copy
basis."
The Electronic Edition can be downloaded to computers that have high-speed
Internet access and can then be read off-line. In this initial phase, the
Electronic Edition is available to broadband users only. Dial-up modem
accessibility will be offered soon. Once it is downloaded, the Electronic
Edition is available on the user's PC for 7 days.
Readers can download an exact replica of the paper's New York edition,
which is normally not available in print outside the New York metropolitan
region. Users can perform word searches and zoom in on articles or photos
that are automatically resized for easy viewing. There are also several
choices for navigating the Electronic Edition. Readers can browse page
by page, start with a particular section, or read a complete article by
clicking on a link that jumps to the continuation of the article on another
page.
The Electronic Edition offers three subscription options: a 7-day subscription
for $6.70 per week, a 5-day subscription for $3.25 per week, and a Sunday-only
subscription for $3.40 per week. Readers can also buy single copies via
an electronic "wallet" that requires a minimum purchase of $10 to download
single issues of the Electronic Edition. Use of the wallet is not limited
to a specific time period; purchases of single copies can be made against
it at any time.
"NewsStand's distribution service creates a new way for the Times
and its advertisers to reach wider audiences. Like our Web site (http://www.nytimes.com),
NewsStand's Electronic Edition of the Times expands our delivery
channels and allows us to provide our quality content to readers in the
medium that best suits their needs," said Heekin-Canedy.
The New York Times joins a roster of NewsStand clients, including
The Harvard Business Review and The International Herald Tribune.
NewsStand, Inc. enables the international publishing industry to distribute
digital media in a traditional, print-style format to global audiences
via the Internet. NewsStand's software applications, The NewsStand Reader,
PaperPusher, and NewsStand Delivery Service, allow publishers to provide
subscribers with online access to newspapers, magazines, or catalogs with
the same layout, words, and advertisements that appear in the print versions.
Headquartered in Austin, Texas, NewsStand is privately held.
Source: The New York Times Co., New York, 212/556-1234; http://www.nytco.com. |
