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The Internet Conference and Exhibition
for
Librarians and Information Managers
Monterey, CA • October 29-31, 2007
Monterey Conference Center |
| 2.0: INFO PROS, LIBRARY COMMUNITIES, & WEB TOOLS |
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A CD-ROM is available for purchase through The Digital Record (www.digitalrecord.org).
The CD-ROM features audio and supplemental materials (such as PowerPoint slides) for many of the sessions at Internet Librarian/Internet@Schools. |
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| General Conference — Monday, October 29th |
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OPENING KEYNOTE — 2.0 & the Internet World
9:00 a.m. – 9:45 a.m. - San Carlos Ballroom
Lee Rainie, Director, Pew Internet & American Life Project
Web 2.0 has become a catch-all buzz phrase that people use to describe a wide range of interactive online activities and applications, some of which
the Pew Internet & American Life Project regularly tracks. Rainie brings the latest statistics and findings and talks about current trends in Web participation.
The Project has developed an extensive typology of Internet users who range from fanatic content contributors to irritated sufferers from
information overload. He will discuss the implications of different user types on the activities and services of libraries, looking ahead and sharing the
latest thinking and predictions for the online and information worlds.
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General Conference — Monday, October 29th
San Carlos Ballroom
Track A: Information Discovery & Search
Discovering and finding information is a shared goal of info pros, their clients,
as well as consumers. These programs look at what’s new for researchers
and highlights many tools and tips for information discovery and search.
Moderated by Anne Mintz, Forbes Inc. |
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Coffee Break
9:45 a.m. – 10:15 a.m. |
Session A101 — A Super Searcher Shares 30 Search Tips
10:15 a.m. – 11:00 a.m.
Mary Ellen Bates, Bates Information Services
Want to turbo-charge your Web research? This popular session by a confirmed
super searcher is updated to the minute and jampacked with valuable
tips about how to search the Web more effectively. You don’t need to
be an expert to use these techniques, but even long-time researchers will
learn some new tricks! |
Session A102 — What’s New with Search?
11:15 a.m. – 12:00 p.m.
Heather Dystrup-Chiang, Progam Manager, Live Search, Microsoft Corp.
Ron Rodrigues, MLS, Sr. Content Specialist for Engineering, Thomson
Scientific
Stephen Cawley, Marketing Manager, Scirus/Elsevier
Hear what's new in the world of search, first our speaker from Microsoft
shares insights into Live Search Academic, its search service for scholarly
content, a tool specifically for academic researchers. Then hear from Thomson
Scientific about the new bells and whistles in their search services and
Elsevier's Scirus product for scientific information. |
Lunch Break
12:00 p.m. – 1:15 p.m. |
Session A103 — Mobile Search
1:15 p.m. – 2:00 p.m.
Megan Fox, Web & Electronic Resources Librarian, Simmons College
Gary Price, Director, Online Resources, Ask.com, & Publisher,
ResourceShelf.com
This session looks at the latest mobile search providers, and potential applications
for librarians and information seekers. Users on the go don’t want
to wade through long lists of Web results, extensive scrolling and clicking,
they want quick snippets of information. And this is what the latest search
providers deliver, through SMS (texting) and Web interfaces. Hear what
makes mobile search different from regular Web search, learn about the
most interesting and unique features of the major services, and see some
of the more unusual and specialized mobile search services currently available
for you and your patrons. |
Session A104 — What’s New with Federated Search
2:15 p.m. – 3:00 p.m.
Frank Cervone, Assistant University Librarian for Information
Technology, Northwestern University
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
The federated search landscape market is bursting with vendors offering
a multitude of systems with different feature sets. From basic search and
retrieval to clustering and visualization, this session describes the array of
products available and helps you get a handle on the dynamic federated
search marketplace and what steps you need to take for your environment. |
Session A105 — Federated Searching Feedback
3:15 p.m. – 4:00 p.m.
Jill Hurst-Wahl, Hurst Associates
Sarah C. Williams, Science & Technology Librarian, & Angela Bonnell, Government Documents Librarian, Illinois State University
This session provides feedback on federated search at several libraries.
Based on research of federated search implementations, Hurst-Wahl discusses
the benefits and shortcomings of federated search and provides
some tips for selecting and implementing it. Speakers from Illinois State
discuss what students think about their federated search engine based on
usability testing and focus groups. The speakers share how they plan to
improve the federated search engine interface. |
Session A106 — Multimedia Search
4:15 p.m. – 5:00 p.m.
Ran Hock, Online Strategies
Today there are so many more non-HTML content streams, audio, video,
images, and other formats such as RSS/XML, speech recognition and
other technologies which provide extensive metadata, searchable transcripts,
and more. Join our search expert for lots of tips, techniques, and
tricks from different search engines for searching non-HTML content. |
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference
registrants and exhibitors to a special Exhibit
Hall opening reception. This is a great time
to gather with fellow Internet Librarians and
suppliers, renew acquaintances, meet new
colleagues, sample tasty goodies, and check
out the latest products and services in a
relaxed atmosphere. |
General Conference — Monday, October 29th
DeAnza I & II
Track B: Public Libraries
This track focuses on planning, people, and participation. It explores the
shift toward patron involvement, librarians building resources for collaboration
and communication, and how public libraries (PLs) are changing to
meet the needs of the plugged-in, socially networked user.
Organized and moderated by Jenny Levine, The Shifted Librarian, & Michael Stephens, Dominican University |
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Coffee Break
9:45 a.m. – 10:15 a.m. |
Session B101 — Online Marketing for Libraries:
Outreach & PR in a 2.0 World
10:15 a.m. – 11:00 a.m.
Sarah Houghton-Jan, Information & Web Services Manager, San Mateo
County Library
Aaron Schmidt, Director, North Plains Public Library, & Author, walkingpaper.org
In the Web 2.0 environment, libraries need to learn to reach beyond traditional
ideas of outreach and build new plans for reaching out to their users
online. Speakers discuss a series of tips for libraries of all types and sizes
to use to reach out to their users on their own turf online. Tips relate to
search engine placement, community events calendars, monitoring local
blogs and other forums, live chat options, social review sites, and much
more. The session includes lots of examples and gives attendees a checklist
of tools and ideas they can take back to their libraries to successfully
create an ongoing online marketing plan. |
Session B102 — DIY Intranet: KnowledgeBase for the People by the People
11:15 a.m. – 12:00 p.m.
Eleni Gogas, Digital Services Librarian, &
Donna Feddern, Senior Librarian for Media and Teen Services, Escondido Public Library
This session is a show-and-tell about how a public library built and can maintain
its own intranet for free without much technological knowledge. It shares
tools and tips for other libraries to be able to start intranet wikis. Aimed at small
to medium-sized libraries that need an intranet but do not have the budget for
programmers, server space, etc., there are lots of tips for everyone.
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Lunch Break
12:00 p.m. – 1:15 p.m. |
Session B103 — Information Literacy in the Public Library
1:15 p.m. – 2:00 p.m.
Adina Lerner, Reference Services Librarian, Santa Monica Public Library
Alan D'Souza, Information Services, San Francisco Public Library
Carol Bean, Beanworks
There are folks out there who have not joined the Information Society. They
are a population bombarded with the catch phrases of technology such
as URLs, references to social networking sites and YouTube videos. For
the people who want to join the party, the public library offers a non-threatening
and open environment. It has become a de facto location for
open community access to the world of information other than books.
Some people come willingly into the world of the Web, but others are timid.
One commonality is that none even know where to start. This session
focuses on libraries who are effectively reaching out to these novice constituencies.
Combining both new and old methods, public library computer
training sessions are connecting with the left behind patrons and
bringing them into the Information Society. |
Session B104 — Cranky? Boomers & Older Adults Are Greying the Internet!
2:15 p.m. – 3:00 p.m.
Allan Kleiman, Old Bridge Public Library, & ALA Chair, Library Service
to an Aging Population Committee
Social networking is no longer just for teenagers, as baby boomers and
older adults are getting into the act. And with the newly premiered “age-relevant’’
search engine called http://cranky.com, the Internet is becoming the playground of the not so young! What programs and services do
these sites provide? What is the value of social networking for baby
boomers, older adults, and libraries? How can libraries and librarians play
an active role in helping to promote and further develop social networking
for this age group? And finally, how can “senior blogs” be used for creative
writing and life review in a library setting? Come and learn! |
Sessions B105 & B106 — Integrating Libraries & Communities Online
3:15 p.m. – 5:00 p.m.
Glenn Peterson, Web Administrator, & Marilyn Turner, Manager, Web
Services & Training, Hennepin County Library
John Blyberg, Head, Technology & Digital Initiatives, Darien Public
Library
First, learn the secrets behind BookSpace.org, Hennepin County Library’s
newly redesigned reader’s advisory site. Get a behind-the-scenes look at
how this dynamic Web site weds cutting-edge social features with librarian-contributed
content to create a rich, interactive resource for readers. Blyberg
looks at the benefits and the potential pitfalls of pursuing a SocialPAC,
the development process and mechanics behind SOPAC, the programmatic
and philosophical decisions needed to be made during the development
of SOPAC, and the results those give, as well as how these might
be applied to your library’s OPAC. |
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference
registrants and exhibitors to a special Exhibit
Hall opening reception. This is a great time
to gather with fellow Internet Librarians and
suppliers, renew acquaintances, meet new
colleagues, sample tasty goodies, and check
out the latest products and services in a
relaxed atmosphere. |
General Conference — Monday, October 29th
Steinbeck Forum
Track C: Web Design & Development
Library Webmasters are stepping up to the plate and creating innovative,
rich, and useful Web sites that provide their customers with what they really
want. Find out how library Webmasters are integrating Web 2.0 tools and
strategies into their Web sites. Join Webmasters from many different organizations
who share their knowledge and experience.
Organized and moderated by Darlene Fichter, University of Saskatchewan |
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Coffee Break
9:45 a.m. – 10:15 a.m. |
Session C101 — Planning & Implementing Library 2.0
10:15 a.m. – 11:00 a.m.
David Lee King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library
Has your library discussed creating a Flickr account? A MySpace teen
site? Creating a blog? All these ideas are great, yet all have the potential
to fail if not well-implemented. This session provides practical planning
and implementation tips for dealing with emerging digital trends, focusing
on setting up new Web 2.0 services such as MySpace, blogs, and Flickr
to meet client needs. |
Session C102 — Putting Evidence-Based Practice to Work
11:15 a.m. – 12:00 p.m.
Frank Cervone, Assistant University Librarian for Information
Technology, Northwestern University
Amanda Hollister, Web Services Librarian, Memorial Library,
SUNY Cortland
Delivering services based on evidence, rather than anecdotes, is a growing
trend within librarianship. Learn how two libraries have introduced evidence-based practice into the Web design process. The Northwestern
case study explores the implementation of research into practice through
an examination of the environment and the method of facilitation that led
to evidence-based decision making for the library’s Web site. The Memorial
Library Web site team collects and analyzes paths that users take
through the site to discover what users are doing. Do students use the subject pages? How many links do they click before entering a database?
Learn how the library has started to use the information about paths and
user groups to create a personalized Web site. |
Lunch Break
12:00 p.m. – 1:15 p.m. |
Session C103 — New Rules of Web Design
1:15 p.m. – 2:00 p.m.
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Web design has evolved over the last decade: Do you know what the new
rules are? Is less still more? Is scrolling bad? Is Flash still verboten? Learn
about which design guidelines are still relevant, which no longer apply,
and what you need to know to design a site that’s useful, usable, and attractive
in the Web 2.0 world. |
Session C104 — Inspiration for Your Library Redesign
2:15 p.m. – 3:00 p.m.
Bennett Ponsford, Digital Services Librarian, &
Christina Hoffman Gola, Undergraduate Specialist Librarian,
Texas A&M University Libraries
Erica Reynolds, Web Content Manager, Johnson County Library
These two libraries took very different approaches with the same goal in
mind — to open up to new possibilities for their Web sites. Ponsford & Hoffman
describe how Texas A&M used Web 2.0 techniques to spark conversations,
generate ideas for the new redesign, comparing these to some
traditional user analysis methods. Reynolds describes what 4,000 years
of art taught one Web content team. Pick up fresh ideas for inspiring team
creativity as you endeavor to build new, thoughtful, and art-inspired Web
experiences. Ideas on content, planning, philosophy, organization, technology,
and design are gracing canvases, lurking in brush strokes, lounging
on sculptures, and bouncing around multimedia expressions of all
types, and all are waiting for you at your local art museum. |
Session C105 — Cool Tools for Library Webmasters
3:15 p.m. – 4:00 p.m.
Darlene Fichter, University of Saskatchewan Library
Frank Cervone, Assistant University Librarian for Information
Technology, Northwestern University
New tools help library Webmasters get their jobs done faster, easier, and
better than ever before! Experienced Webmasters share their top picks from
the past year covering the gamut of Web 2.0 gadgets and widgets, hosted
applications, server side scripts, and desktop tools. They highlight tools for
people who are just starting out as well as some advanced applications for
Webmasters who like to dig their teeth into a bit of code. The audience is
invited to join in and ask for ideas as well as share their own picks. |
Session C106 — Web Design on a Dime:
Quick Web Tips for Small Libraries
4:15 p.m. – 5:00 p.m.
Sarah Houghton-Jan, Web Services Manager,
San Mateo County Library
With the advent of Web 2.0 sites and tools, library users are demanding
more from library Web sites than ever. Many libraries don’t have adequate
staffing to meet these needs, especially small libraries without specialized technical staff. This session covers 20 easy steps that libraries can take to
improve their Web sites with ease using quick and free resources including
IM and other ways to build a personalized online presence, podcasting,
various uses of RSS, wikis, creative uses of blogs, innovative ways to
market e-books and other e-content, dynamic and interactive booklists,
and more. If your library hasn’t yet implemented these new technologies
on its Web site but wants to, this is the session for you. |
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere. |
General Conference — Monday, October 29th
DeAnza III
Track D: Strategies & Best Practices
This series of sessions focuses on successful strategies and practices in
the Web 2.0 and Library 2.0 world. Speakers share their insights and tips
for creating the information world of the future.
Moderated by Richard Geiger, San Francisco Chronicle |
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Coffee Break
9:45 a.m. – 10:15 a.m. |
Session D101 — Blending In: Librarians in the
Networked Community
10:15 a.m. – 11:00 a.m.
Michael Porter, Training & Support Coordinator, WebJunction &
Chrystie R. Hill, WebJunction Community
Manager, OCLC
As librarians, we struggle to incorporate new types of information, formats,
and skills into our work, for ourselves and our customers. We exercise our
professional skills, judgments, expertise, and even “share” an awful lot
online, but perhaps we’ve missed an important point in all the technology
hubbub: We must be present and connected with our patrons and each
other. Our speakers look at the library as a node in a social network and
the librarian as a social networker based on research in two recent OCLC
publications and provide examples of how physical and online library
space can be manipulated to facilitate people’s connections with information,
each other, and librarians. |
Session D102 — Strategic Approaches to the New Academic Library
11:15 a.m. – 12:00 p.m.
Paul Bracke, Associate Dean for Information, &
Tomalee Doan, Head of the Management & Economics Library,
Purdue University Libraries
Bruce Krajewski, Chair & Professor, Dept. of English, Speech, &
Foreign Languages, Texas Woman’s University
Academic libraries are challenged to find ways of making their services
and resources relevant and integrated into the work lives of their users.
The first speakers present a case study of Purdue University Libraries’
vision for developing a model for transforming the library that focuses on
quick responses to a changing environment and changing user needs, as
well as finding simple solutions to user problems. It discusses new partnerships
with faculty and students, embedding library services and
resources in the information spaces used by students, leveraging campus
social networks for marketing, and creating a nimble and responsive service
model based on expediency and simplicity. Krajewski, speaking from
a faculty perspective, provides practical tips and tricks that have resulted
in students making voluntary pilgrimages to the library, including dealing
with problems associated with academic libraries following social “trends.” |
Lunch Break
12:00 p.m. – 1:15 p.m. |
Session D103 — The Library 2.0 Process Toolkit
1:15 p.m. – 2:00 p.m.
Dean Frey, Director, Red Deer Public Library
Library 2.0 applications and services — blogs, wikis, digital repositories,
forums, virtual worlds — are built using a technology toolkit of now familiar
components: RSS, XHTML, open source applications such as Drupal,
PHP, Unix tools, and many other standardized building blocks that live in
the standards-based world of the World Wide Web. Library 2.0 is as much
about building relationships with people in the community (both internal and external) as it is about building applications on servers. Red Deer Public
Library is making its Web presence more interactive with a toolkit of
processes that any library can use. These processes include action
research, collaborative planning, open source culture, rapid prototype
development, appreciative approaches, pretty good practices, and community
engagement, all coming under the umbrella of a community development
model. This session gives a big-picture view of how the library
engaged communities of interest in a city of 84,000 people, bringing new
customers into a new, much closer relationship with the library. |
Session D104 — MySpace & Facebook: Pros & Cons
2:15 p.m. – 3:00 p.m.
Aaron Schmidt, Director, North Plains Public Library, & Author, walkingpaper.org
Susan Herzog, Information Literacy Librarian & Meredith K. James, Assistant Professor, Eastern Connecticut State University
Social networking sites are ubiquitous and growing at unbelievable rates.
Schmidt uses many practical examples of libraries utilizing these sites to
debate the use of new technologies and provides lots of easy-to-implement
ideas for using them within your environment. Herzog & James report
on a recent study of Facebook activity and awareness, and discuss how
results are assisting campus advisors to improve students’ chances for
graduate schools and employment. They talk about what students should
know and the new orientation practices for students to stimulate critical-thinking
skills beyond the university community. |
Session D105 — Advocacy 2.0
3:15 p.m. – 4:00 p.m.
Aurora Jacobsen, Information Services Librarian, &
Mary Beth Sancomb-Moran, Advocacy Coordinator, Southeastern
Libraries Cooperating (SELCO)
Librarians are continuing to work on increasing visibility within our communities
and with our political leaders. To increase our politicians’ knowledge
of libraries, we must become advocates. As politicians are increasingly
using Web 2.0 tools, are we ready to meet them in this new arena?
This session discusses the ways to use Web 2.0 technology to reach our
legislators, find demographic information, and provide an overview of the
ways government is reaching out to our community. |
Session D106 — User-Generated Content
4:15 p.m. – 5:00 p.m.
Meredith Farkas, Distance Learning Librarian &
Josh Petrusa, Electronic Resources Librarian, Norwich University
In addition to traditional published data (books, databases, etc), new content
streams from blogs, wikis, network-based forums (MySpace, Facebook),
multimedia sites (Flickr, YouTube), etc. are everywhere. How do we
integrate the new social media tools, learn from these content streams,
and deliver platforms that incorporate user-generated content? Farkas and
Petrusa will examine how libraries are already incorporating user-generated
content and explore future opportunities for capitalizing on this growing
trend. |
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere. |
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