Features
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Using a Web Exhibit About the Past to Build a Foundation
for the Future
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When they
discovered that it was their university’s 75th anniversary, these librarians
wanted to create a memorable exhibition that would not only make a lasting
impression for the future, but that would also involve the entire community.
Here’s how they accomplished their goals.
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by Jeff
Slagell
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34
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How to Host a Library Technology Fair
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Ever wanted to hold a large event to showcase your library’s
technology, but were afraid to be quite that ambitious? See how these academic
librarians did it. You’ll find valuable tips for what to do, and also for
what not to do.
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by Charles Gaudin
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40
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Footballs and URLs: Marketing Your Library
and Its Online Presence
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If you can’t figure out how college football games and
library marketing are related, then you aren’t thinking as creatively as
the folks at Auburn University. Check out their sports-related success
story.
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by Robert H. McDonald, JoAnn Sears, and Cindy Mitchell
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44
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Surf’s Up
for Seniors! Introducing Older Patrons to the Web
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As most people know, senior citizens are the fastest-growing
population of avid Web users. Don’t leave your older population out in
the cold! Read how these public librarians drew in the seniors with services
designed just for them.
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by Jeanne Holba Puacz and Chris Bradfield
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50
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Columns
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The View from the Top
Left Corner
Internet Metamorphosis Right Before Our
Eyes
by Michael Schuyler
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54
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Building Digital Libraries
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Preserving the Personal Touch of Library
Services in a Digital World
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by Kim Guenther
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57
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Online Treasures
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If You Build It, Will They Come?
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by Janet L. Balas
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60
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Coming Full Circle
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Marketing Our Strengths
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by Andrew K. Pace
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63
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Departments
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Editor's Notes
When You Reach Out,
Everybody Wins
by Kathy
Miller
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6
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Newsline
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8
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People & Places
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66
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Special
Sections
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How to Contribute
to CIL 2000
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40
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Advertising
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Library
Tech Connection
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70
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Index
to Advertisers
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72
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