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                        All Generalizations Are False, Including This One  
by Marydee Ojala 
Editor  ONLINE 
 It’s wonderful how people generalize. All librarians
                          wear their hair in a bun and delight in shushing people.
                          Everyone in the mainstream media is a liberal. All
                          bloggers are journalists. No one finds relevant information
                          using Google. All generalizations are false, including
                          this one.
 I spent last week at Computers in Libraries (CIL)
                          and several days this week at the Indiana Library Federation
                          (ILF) annual conference. I didn’t see a single “librarian” hairdo
                          at either event. Nor did anyone shush me. In fact,
                          librarians can be downright rowdy and raucous. The
                          generalizations about mainstream media and bloggers
                          are actually two halves of a too-widely accepted misunderstanding.
                          During the last U.S. presidential campaign, it appeared
                          that bloggers on the left saw their writings as the
                          only antidote to the political right. Yet there are
                          conservative journalists in the mainstream media, and
                          although a few bloggers were given press credentials
                          to both the Republican and Democratic conventions (and
                          to CIL as well), that doesn’t mean the millions
                          of bloggers on the planet consider themselves journalists.  
                         Journalists are worried about bloggers subverting
                          the power of the press and changing the face of the
                          news business. A blog post is faster than a newspaper
                          can print and a TV station can broadcast. Bloggers
                          can be excellent fact checkers. Dan Rather found that
                          out the hard way. I’m surprised librarians aren’t
                          as worried as journalists are. If you’re the
                          librarian responsible for the fact checking, and you
                          miss something, will a blogger prove to be a more competent
                          information professional than you are? When conducting
                          research, how many librarians routinely search a blog
                          search engine, such as Daypop, Feedster, or Technorati?
                          Do you include Google Groups in your resource toolbox?
                          What about the social networking tools such as Furl
                          (reviewed by Mary Ellen Bates on the last page of this
                          issue)?  
                         I know many information professionals who rely heavily
                          on RSS feeds to keep up. Even our premium content suppliers,
                          such as Factiva, are beginning to institute RSS feeds.
                          Equally, I know information professionals who dismiss
                          RSS as time wasters, adding to their information overload.
                          As Vivísimo’s Raul Valdes-Perez said March
                          1, 2005, at the NFAIS conference (blogged at www.infotodayblog.com),
                          the problem isn’t information overload; it’s
                          information overlook. When there’s too much data,
                          we overlook some of it. That’s what’s happening
                          with some of the new avenues and formats of information.  
                         No one finds relevant information using Google. This
                          derives from comments made over the past 2 years, in
                          print, by the ILF keynote speaker, ALA president-elect
                          Michael Gorman. In his keynote, he made a comment about
                          all the “unusable hits on Google.” It elicited
                          knowing smiles from the librarian audience. Unfortunately,
                          it’s also wrong and silly. More people search
                          Googleand are satisfiedthan can find their
                          public library. Google’s IPO and rising stock
                          price show the public’s confidence in its search
                          algorithms. Libraries, on the other hand, struggle
                          for funds and to prove their relevance. Disrespecting
                          Google is counterproductive behavior for information
                          professionals. Denying credibility to technological
                          advances makes the profession look foolish and uneducated.
                          I won’t generalize that all technology is good.
                          It isn’t. Some, however, will be imperative in
                          moving the profession forward. 
                           Marydee 
                        Ojala [marydee@xmission.com] 
                        is the editor of ONLINE. Comments? E-mail letters 
                        to the editor to  
                        marydee@xmission.com.  
                        
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