Medialink, Northern Light Unveil Advanced Media
Monitoring Service
Medialink Worldwide, Inc. and
Northern Light Technology, Inc. have announced the release of Medialink
Total Business Tracking (TNT), a business-to-business (B2B) application
that simultaneously tracks references to companies and other organizations
across the Web, television, newspapers, magazines, and other major media.
Medialink TNT provides clients with direct access to an advanced, Internet-based
tool that monitors multiple media from a single, integrated search platform.
The service is designed for professional users who need to track what global
news and information outlets are reporting about their vital interests
and how their corporate messages and actions are conveyed in the media.
“Medialink TNT represents a signature advantage in solving what has
become a daunting challenge for companies: keeping track of what an ever-expanding
universe of media sources is saying about them,” said John Morgan, Medialink’s
vice president of new-business development. “We are immensely impressed
with Northern Light’s patented abilities to detect, gather, and filter
many sources of targeted content according to the needs of Media-link’s
global client base of major companies, public relations agencies, and large
organizations.”
“Medialink has an established reputation for innovation in the field
of monitoring and other media services, and Northern Light is pleased to
collaborate with it on this outstanding new venture,” said David Seuss,
Northern Light’s CEO.
Client options in the Medialink TNT suite include the following:
Customized, intra-day indexing of thousands of the most influential and
popular news and information Web sites worldwide. The result is a “Best
of the Web” live database that filters out irrelevant and less important
Web sites.
Access to Medialink’s NewsIQ service, which monitors news references in
1,500 daily newscasts from more than 250 network and major-market television
outlets
Access to more than 50 million pages from Northern Light’s Special Collection
of over 7,000 full-text sources, including major newspapers and magazines
E-mails of Northern Light’s Search Alerts to clients when their key search
terms are detected across the Medialink TNT spectrum, with the capability
to compile the information automatically into Custom Search Folders
An option for broader searching across Northern Light’s Web database of
over 310 million pages
Access to dozens of continuously updated news wires
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