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KEYNOTE
[SAN CARLOS BALLROOM]
9:00 a.m. - 9:45 a.m.
Making Deals
Patricia Martin, President &
Founder, LitLamp Communications Group, Inc., &
Author of Made Possible By: Succeeding with
Sponsorship
The information world is built on partnerships,
sponsorships, and relationships with our clients,
funders, suppliers, and colleague organizations.
Behind every strong relationship is a clear, mutually
beneficial "deal." Patricia Martin knows
how to make these deals, especially for libraries.
Prior to founding Litlamp, she created and managed
a first-of-its-kind sponsorship marketing division
for the American Library Association, where she
worked with Fortune 100 companies on national
campaigns, generating over $6M in new revenues
in 18 months. In 1994, she partnered with Microsoft
to build the blueprint for what is now the Gates
Library Foundation, an initiative Mr. Gates believes,
"History will get right," as his most
important legacy. Patricia explores the key elements
needed to develop deals that will reap revenue
quickly, as well as the three important marketing
trends the Fortune 500 know and are acting upon
and what these trends mean for libraries. |
|
Coffee Break in Exhibit
Hall
9:45 a.m. – 10:30
a.m. |
|
Tuesday,
November 16
Track A: Information &
Knowledge Exchange [Steinbeck
Forum]
The exchange
of information and knowledge is at the core of what
Internet librarians do. These sessions provide some
new ways and technologies for streamlining this
activity and creating new products and services.
Organized & moderated by Jenny
Levine, Internet Development Specialist,
Suburban Library System, & Steven M.
Cohen, Assistant Librarian, Rivkin Radler,
LLP |
SESSION A201
Making
the Most of the Blogosphere
10:30
a.m. – 11:15 a.m.
Jenny Levine, Internet Development
Specialist, Suburban Library System
Greg Schwartz, Circulation Support
Supervisor, Louisville Free Public Library
Weblogs cover a nearly infinite diversity of topics
and perspectives. Numerous aids have been developed
to help users make sense of the blogosphere and
improve their efficiency in navigating it. This
session explores an array of tools and techniques
for finding and following blogs of interest and
relevance to the end user. |
|
SESSION A202
Corporate
Weblogs
11:30 a.m. – 12:15
p.m.
Sabrina Pacifici, Law Librarian,
Web Site Editor/Publisher, LLRX.com
Weblogs are very useful in the corporate environment,
where the timely delivery of content is important
to both customers and clients. Learn how librarians
can develop and maintain Weblogs within their organizations
for current awareness monitoring services, training,
marketing, and as an adjunct to knowledge management
systems, info-portals and intranets.
|
|
Lunch Break — A Chance
to Visit the Exhibits
12:15 p.m.
– 1:30 p.m. |
|
SESSION A203
University
Weblogs
1:30 p.m. – 2:30
p.m.
Shane Nackerud, Web Services Coordinator,
University of Minnesota Libraries
Troy A. Swanson, Teaching &
Learning Librarian, & Larry
Sloma, Assistant
Librarian, Moraine Valley Community College (IL)
Weblogs are becoming a part of the university community.
The first speakers discuss how their library became
the central point where all of the Weblogs are collected,
managed, and disseminated. The second speakers discuss
how they have brought Weblogs to the forefront of
various library departments and how it helps to
deliver the content to their staff and users.
|
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Coffee Break — A
Chance to Visit the Exhibits
2:30
p.m. – 3:15 p.m. |
|
SESSION A204
Get
‘Em Started—Teaching Weblogs to Staff
3:15 p.m. – 4:00 p.m.
Steven M. Cohen,
Assistant Librarian, Rivkin Radler, LLP
Michael Stephens, Technology Training
and Web Development, St. Joseph County Public Library
& Blogger for Tame the Web
In order to have Weblogs work in the library environment,
be it corporate, academic, or even public, staff
need to be trained on how to use the technology
so that they can use it to best serve their clients.
This session discusses methods and theories on how
to best train your staff for the Weblog revolution. |
|
SESSION A205
RSS,
Your Users, and Your Precious Time
4:15
p.m. – 5:00 p.m.
Jenny Levine,
Internet Development Specialist, Suburban Library
System
Steven M. Cohen, Assistant Librarian,
Rivkin Radler, LLP
RSS goes hand in hand with Weblogs in that these
feeds are created automatically. The speakers in
this session discuss how to use RSS to deliver the
right content to your users within the time constraints
of both the client and the professional user. |
|
7:30
p.m. – 9:00 p.m.
Tuesday Evening
Session [see below] |
|
Tuesday,
November 16
Track B: Web Systems &
Operation [DeAnza
I]
This track profiles strategies and technologies
that are worth the hype in today’s increasingly
Webbed world. It focuses on how to harness these
technologies, what to watch out for, and highlights
working examples of Web operations and systems in
different types of libraries. |
SESSION B201
Open
Source Library Automation Systems
10:30
a.m. – 11:15 a.m.
Edward Corrado,
UNIX Administrator/Library Systems Manager, Rider
University Libraries
Open source software has been receiving increased
attention in the library world lately. This presentation
explores the current state of open source library
automation systems. It includes an introduction
to open source software and some of the benefits
of using this kind of software in libraries and
takes a look at various open source library systems
and features and how these systems differ from their
proprietary counterparts. Filled with examples of
open source library systems such as Koha, Emilda,
and OpenBiblio, the pros and cons of why a library
would use an open source system instead of a proprietary
one are discussed. |
|
SESSION B202
Faceted
Metadata & Library Catalogs
11:30
a.m. – 12:15 p.m.
Avi Rappoport,
Search Engine Consultant, Searchtools.com
Library catalogs are the epitome of rich and consistent
metadata, but have been difficult for library customers
to use. Few people can think abstractly enough to
make extensive use of command-line interfaces and
even Web forms. UC Berkeley professor Marti Hearst
has addressed this problem by exposing facets (metadata
attributes such as MARC record fields) interactively
to users, allowing them to browse search results
and search browsed categories. Her ideas work even
better when the amount of material in each facet
is reported, avoiding “dead-end” situations.
This talk compares traditional and faceted interfaces
in various situations, from online e-commerce catalogs
to journal databases to OPACs. |
|
Lunch Break — A Chance
to Visit the Exhibits
12:15 p.m.
– 1:30 p.m. |
|
SESSION B203
Spam,
Phishing, and Fraud on the Net
1:30
p.m. – 2:30 p.m.
Sabrina Pacifici,
Law Librarian, Website Editor/Publisher, LLRX.com
Barbara Fullerton, Director of
Law Library, Locke Liddell & Sapp
Stop that thief! Someone just stole my identity!!
This session reviews the challenges posed by the
deluge of e-mail spam and fraudulent Web sites seeking
to steal your personal financial data. Learn about
resources from the state and federal government,
advocacy groups, and commercial sources to facilitate
protecting yourself while online, as well as information
on a range of anti-spam tools and options. Presenters
share ways to help you protect your identity on
the Web. |
|
Coffee Break — A
Chance to Visit the Exhibits
2:30
p.m. – 3:15 p.m. |
|
SESSION B204
Operating
on the Web: Best Practicing at Work
3:15
p.m. – 4:00 p.m.
Susan McGlamery,
24/7 Reference, & 2004 Recipient of the LITA/Brett
Butler Entrepreneurship Award
Excelling as a Web entrepreneur and developing the
national online reference service, 24/7, over the
last 5 years, Susan shares her version of best practices
in balancing technological drivers with patron value
and operational excellence. She uses real-world
examples from the grantfunded California Metropolitan
Cooperative Library System (MCLS), which established
a round-the-clock live reference service. This project
allowed library users to access a librarian over
the Internet 24 hours a day, 7 days a week while
still receiving the same quality of service that
they would get at their local library’s reference
desk. |
|
SESSION B205
“Real”
Measurement for Libraries
4:15
p.m. – 5:00 p.m.
Greg Hathorn,
VP, Sirsi Corporation
Are you frustrated by numbers and statistics from
too many sources, from too many vendors and aggregators?
Or with non-integrated, difficult- to-use and competing
standards? Having trouble actually knowing how your
user behaviors are changing? Our expert uses his
experience with building a major statistical database
for libraries and creating decision-ready, management
and board appropriate charts for making real decisions
to go beyond stats and talks about user-focused
and decision-ready measurements. Listen and learn! |
|
7:30
p.m. – 9:00 p.m.
Tuesday Evening
Session [see below] |
|
Tuesday,
November 16
Track C: Learning Track
[DeAnza II]
We’ve
been talking about learning in a variety of forms
since the first Internet Librarian conference in
1997—training, instruction, or teaching. Our
understanding of user information needs has changed
over the past 7 years, as have our approaches to
dealing with it. All along, librarians have been
part of the shift from “sage on the stage”
face-to-face pedagogy, to “guide on the side”
online and asynchronous. This jampacked track provides
a look at what’s new, innovative, and useful
in library learning—from teaching people how
to search, to ensuring users are savvy information
consumers, looking at what works from both designer
and user perspectives.
Organized and moderated by D. Scott
Brandt, Purdue University Libraries |
SESSION C201
Teaching
Searching of the Web
10:30 a.m.
– 11:15 a.m.
Laura Cohen,
Network Services Librarian/Webmaster, University
at Albany Libraries, SUNY
Stephanie Davis-Kahl, Visiting
Information Services Librarian, The Ames Library,
Illinois Wesleyan University
It’s at the core of most library-based curricula—ensuring
learners have sophisticated skills for finding,
using, and evaluating information via the Web, aka,
searching! We all do it, and many of us are always
looking for new and better techniques to do it well.
Gain top tips for teaching effective, dynamic instruction
sessions, and learn how to teach awareness of the
invisible Web to “Google gluttons.” |
|
SESSION C202
Creating
Internet-Savvy Patrons
11:30
a.m. – 12:15 p.m.
Michael Stephens,
Technology Training and Web Development, St. Joseph
County Public Library
Jamie Wilson, Middle School Librarian,
Tower Hill School (DE)
A prerequisite for much of the training and instruction
that librarians do starts with patrons who are savvy
users, of computers in general and the Internet
specifically. Universities and corporations may
take it for granted that their students, staff,
and employees have gained such experience, but it
takes front-line librarians in public and school
libraries to ensure skills and knowledge are taught.
We’ll hear some tips on dealing with patrons
with a wide variety of skills and experience, and
how to deal with and respond to student perceptions
of the Web. |
|
Lunch Break — A Chance
to Visit the Exhibits
12:15 p.m.
– 1:30 p.m. |
|
SESSION C203
Beyond
Information Literacy
1:30 p.m.
– 2:30 p.m.
Jennifer McCabe,
Health & Human Services Librarian, James Madison
University
Teresa Garcia, Instruction Librarian,
National University Library System
Phil Oels & Sheryl Martinsen, Librarians,
National University Library
With everything librarians need to cover when teaching
information literacy, and all the tools there are
to choose from, we really have our hands full these
days. These courses are sophisticated curricula
driven with high-powered technology. Hear two approaches
focusing on supporting savvy learner outcomes with
distance learning tools including Flash and Blackboard. |
|
Coffee Break — A
Chance to Visit the Exhibits
2:30
p.m. – 3:15 p.m. |
|
SESSION C204
Online
Learning: The Instructor Perspective
3:15 p.m. – 4:00 p.m.
Christina Calavano,
Web Librarian, & Kim Barber,
Instructional Designer, Golden Gate University
Tammy Allgood, Web Librarian, ASU
West
More and more, librarians are turning to the world
of educational technology and instructional design
to apply time-held principles to the field of library
instruction. The goal in doing so is to develop
learning in an online environment that can flourish
and engage learners. Here we look over the shoulders
of designers of an ACRL-designated “model
online course” to gain insight into the systematic
design of instruction. And we dig deeper into technology
to take a look at how reusable learning objects
are created, used, and applied to a variety of circumstances. |
|
SESSION C205
Online Learning: The Student
Perspective
4:15 p.m. – 5:00 p.m.
Susan Parker,
Associate Dean, Oviatt Library, California State
University, Northridge
After all the talk about how online courses are
created, how much do we really know about the
student’s perspective? Well there’s
one sure way to find out—why don’t
we ask one! This speaker is working on a “Ph.D.
from cyberspace” and is willing to share
her perspective and experiences studying,
learning, and living online. In particular, she
focuses on identifying obstacles that affect learning
online and accessing needed library services. |
|
7:30
p.m. – 9:00 p.m.
Tuesday Evening
Session [see below] |
|
Tuesday,
November 16
Track D: Driving Performance:
Strategies & Measurement [DeAnza
III]
Sponsored
by SLA, this series of presentations covers
a range of issues facing Internet librarians today—keeping
customers current, protecting and distributing digital
assets, managing knowledge systems, providing competitive
intelligence, and building portals for easy access.
Moderated by Ethel Salanon,
Millennium Pharmaceuticals, & President, SLA |
SESSION D201
A Web-Based Current Awareness
Management System
10:30 a.m. – 11:15 a.m.
Michael Rogers,
Associate Director, Intranet Services, &
Mary Talmadge-Grebenar, Associate
Director, Literature Services, Bristol-Myers Squibb
This case study describes an application that maximizes
efficient usage and management of current awareness
information alerts from commercial vendors, including
lists of alerts categorized by topic; end-user management
of
subscriptions via a simple Web interface; subscriber
authentication via LDAP enabling auto-unsubscribing
as users leave the company; and more. The session
shares tips for combining common techniques and
services to create an
application that greatly simplifies current awareness
alert management and maximizes end-user awareness
of available information alerting resources. |
|
SESSION D202
Developing an Enterprise-Wide
Knowledge Management System
11:30 a.m. – 12:15 p.m.
Barbara Silcox,
Group Leader, Electronic Information and Publications
Group, & Jo Ann Remshard, Knowledge
Management Librarian, National Institute of Standards
and Technology (NIST)
Separate digital archives, integrated library systems,
and gateways store, organize, maintain, and deliver
documents to clients. NIST Integrated Knowledge
EditorialNet (NIKE), designed by NIST’s Information
Services Division, combines all these elements to
streamline complex workflows, joining an adapted
legacy database of metadata and information. NIKE
enables NIST authors to track manuscripts and researchers
and the general public to find and access NIST scientific
output. This session addresses the issues, problems,
and nitty-gritty of tackling an enterprise-wide
project of this scope and size. |
|
Lunch Break — A Chance
to Visit the Exhibits
12:15 p.m.
– 1:30 p.m. |
|
SESSION D203
Competitive Intelligence
Resources & Practices
1:30 p.m. – 2:30 p.m.
Sabrina Pacifici,
Law Librarian, Web Site Editor/Publisher, LLRX.com
Barbie Keiser, President, BEK Inc.
Learn about a range of services, tools and resources
to assist you in the challenging task of responding
effectively, cost efficiently and comprehensively
to CI research requests. Law librarian and blogger
Pacifici reviews free and fee databases, e-mail
updates, business-related Web sites, blogs and RSS
newsfeeds, data mining using search engines, court
docketing sources, and more. Keiser looks at the
use of the Internet as a tool for social networking
leading to the development of reputation monitors.
Differences among the reputation monitors currently
available are highlighted. New tools from familiar
names, tips for selecting a service that’s
right for you, and tools for monitoring advances
in CI round out the session. |
|
Coffee Break — A
Chance to Visit the Exhibits
2:30
p.m. – 3:15 p.m. |
|
SESSION D204
Web Design for Customer Usability
3:15 p.m. – 4:00 p.m.
Mike Creech,
Web Development Coordinator, David Reynolds,
Metatdata Librarian, & Andrea Bartelstein,
Instructional Services Coordinator, Johns Hopkins
University
Although many people associate usability only with
issues surrounding Web site look and feel, the recent
complete redesign of the Sheridan Libraries Web
site was driven by usability concerns at all stages,
from the site architecture to the user interface.
Evidence showed that our previous design framework
was not consistent with our customers' practices
and expectations for locating research materials.
Usability studies helped us reconstruct the site
to better reflect their conceptual models for resource
discovery. This session discusses the challenges,
strategies, experience and lessons learned. |
|
SESSION D205
Mining
Intellectual Capital: Digital Assets & Virtual
Communities
4:15 p.m. –
5:00 p.m.
Rose Falanga
& Deb Hunt, Senior Information
Specialists, The Exploratorium
Projects change, assets change, job titles change,
technology changes, but librarians and information
professionals continue to serve the same function
in their organizations—to collect, organize,
analyze, and disseminate information. We are re-purposing
and actually creating new content as well as fostering
connections between people. This session provides
an overview of the necessary tools and practical
guidelines for understanding, reviewing, and strategizing
an effective course for the management, delivery,
and reusability of rich intellectual capital in
digital form. It shares how we have created virtual
communities of practice with participants from all
over the world. |
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TUESDAY EVENING
SESSION
7:30 p.m. – 9:00 p.m.
BQ’S DEVIL DANCERS’
PANEL |
Dancing
with the Devil: Traditional Library Vendors
Open to Leading Web Search Engines
Organized by Barbara
Quint, Editor, Searcher Magazine
Reluctantly and with nerves aquiver, traditional library vendors – from
publishers to database aggregators –
have begun opening their content to Google,
Yahoo! Search, and other leading Web search
engines. But issues plague the movement.
Will the new data routes cannibalize essential
revenue sources? Will the Web search engines
provide needed special treatment for traditional
data structures? Will the new handlers guide
patrons to the best instead of the cheapest
information? The future of libraries and
librarians may hang on how this process
plays out. A panel of wise and witty representatives
from major parties on all sides help Internet
Librarian conference attendees decide, "Who’s
the real devil here?" |
MODERATOR:
Rebecca Lenzini, The
Charleston Company
PANELISTS:
Bernard Rous, Deputy
Director, Publications & Electronic Publishing
Director, ACM
Corilee Christou, Licensing
and Enterprise Sales, Reed Business Information
Sumir Meghani, Manager, Business
Development, Yahoo! Search
Chip Nilges, Director WorldCat
Services, OCLC
Kat Hagedorn, Manager, OAIster
Project, Metadata Harvesting Librarian, Digital
Library Production Service, University of
Michigan Libraries |
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