Information Today, Inc. Corporate Site KMWorld CRM Media Streaming Media Faulkner Speech Technology Unisphere/DBTA
PRIVACY/COOKIES POLICY
Other ITI Websites
American Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Research



      
NewsBreaks/Weekly News Digest Twitter RSS Feed
= NewsBreak = Weekly News Digest = NewsLink Spotlight
Weekly News Digest, Featuring:
NewsLink Spotlight


ITI Conferences

This Month at Information TodayNEW! RSS FeedFEED
ITI BOOKS
Inside Content Marketing
by Theresa Cramer
INFORMATION TODAY
Searchable Museum Illuminates the African American Experience
by Mick O'Leary
INFORMATION TODAY - INSIGHTS ON CONTENT
Working With Influencers in 2022
by Linda Pophal
ONLINE SEARCHER
Are News Librarians Making a Comeback? The Past, Present, and Possible Future of News Librarians
by Robert Berkman
COMPUTERS IN LIBRARIES
Curating OA Collections: Concerns and Considerations
by Linda Robinson Barr
COMPUTERS IN LIBRARIES #2
Integrating OA Collections in a Small Academic Library
by Sarah Guy and Shelby Carroll
MARKETING LIBRARY SERVICES
Calgary PL Demonstrates How ‘Green’ Libraries Are
by Nicholas Alexander Brown
INFOTODAY.EU
Experience and Publish Scientific Videos With the TIB AV-Portal
by Sven Strobel
Other ITI Publications
Featured Book
Inside Content Marketing
EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
by Theresa Cramer

Inside Content MarketingMarketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance—drawn largely from incisive profiles and interviews with successful content marketers—demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists.

 
... More ITI Books
Subscribe to NewsLink

NewsLink delivers timely and original product news, industry analysis, and trends not available anywhere else on the web.


About NewsLink
Archived Webinars
October 14, 2021
Hold the Phone! Expanding Patron Access with the Aspen Discovery App
Sponsored by: ByWater and Aspen Solutions
Reach out to the Library and
Info Pro Communities:

ITI's Live Streaming Webinars
More from Information Today, Inc.
ITI's Library and Consortia Resource Collection - Read more here.ITI's Library & Consortia Resource Collection
A special package of six popular online information resources offered together for the first time from Information Today, Inc.
CLICK HERE to learn more