Super
Searchers on Madison Avenue:
Top Advertising and Marketing Professionals Share Their Online Research Strategies
By Grace Avellana Villamora
Edited by Reva Basch
| Super
Searchers on Madison Avenue:
Top Advertising and Marketing Professionals Share Their Online Research Strategies By Grace Avellana Villamora Edited by Reva Basch |
1. 10Kwizard
www.10kwizard.com
2. 100 Leading
National Advertisers
www.adage.com/datacenter.cms
3. 360hiphop.com
(defunct)
4. ABI/INFORM
(Dialog
File 15)
library.dialog.com/bluesheets/html/bl0015.html
5. About
about.com
6. Ad*Access
scriptorium.lib.duke.edu/adaccess/
7. ADAM
www.adam.ac.uk
8. Adbrands.net
(formerly
Mind Advertising Profiles)
www.mind-advertising.com
9. AdCritic.com
www.adcritic.com
10. AdFlip
www.adflip.com
11. AdForum
www.adforum.com
12. AdReview
www.adreview.com
13. Advertising
Age
www.adage.com
14. Advertising
AgeAnnual Agency Report
www.adage.com/datacenter.cms
15. Advertising
World
(University of Texas at Austin)
advertising.utexas.edu/world/
16. Adweek.com
www.adweek.com
17. African
Americans On Wheels
www.onwheelsinc.com
18. Africana.com
www.africana.com
19. AfroCentric
News
www.afrocentricnews.com
20. AltaVista
www.altavista.com
21. Amazon
www.amazon.com
22. American
Demographics Online
www.inside.com
23. AP Photo
Archive
photoarchive.ap.org
24. Artcyclopedia
www.artcyclopedia.com
25. Ask Jeeves
www.ask.com
26. Big Blue
Dot Trend Update
trendupdate.bigblue.com
27. bizjournals.com
(American City Business Journals)
www.bizjournals.com
28. Black Athlete
Sports Network, LLC
www.blackathlete.com
29. Black Enterprise
www.blackenterprise.com
30. BlackHeadlines.com
www.blackheadlines.com
31. BlackPressUSA.com
www.blackpressusa.com
32. Black Talent
Network Online
blacktalentnetwork.com
33. Bolt
www.bolt.com
34. Brandchannel
www.brandchannel.com
35.Brandweek
www.brandweek.com
36. Business360
www.business360.com
37. Business
and Industry
(Dialog File 9)
library.dialog.com/bluesheets/html/b10009.html
38. Business
Periodicals Index
www.silverplatter.com/catalog/wbpi.htm
39. Business
Week
www.businessweek.com
40. BUSLIB-L
(Business
Librarian discussion group)
To subscribe,
email: listserv@listserv.boisestate.edu
In message body
type: subscribe buslib-l your firstname your lastname
41. The Buying
Power of Black America
www.targetmarketnews.com/
42. CEOExpress
www.ceoexpress.com
43. Chicago
Sun-Times
www.suntimes.com
44. Chicago
Tribune
www.chicagotribune.com
45. CMR, a Taylor
Nelson Sofres Company
www.cmr.com
46. Commercial
Closet
www.commercialcloset.org
47. Communication
Arts
www.commarts.com
48. Company
Sleuth
www.companysleuth.com
49. Corbis
www.corbis.com
50. Cotton Inc.
www.cottoninc.com
51. CyberAtlas
cyberatlas.internet.com
52. The CyberSkeptic’s
Guide to Internet Research
www.infotoday.com/cyberskeptics.htm,
www.cyberskeptic.com
Deja — see Google Groups
53. Demographics
USA County Edition
www.tradedimensions.com/p_demographics.html
54. Details
www.details.com
55. Detour
www.detourmag.com
56. Detroit
Free Press
www.freep.com
57. Dialog Corporation
www.dialog.com
Dialog Profoundsee Profound
58. Digital
Librarian
www.digital-librarian.com
59. Dismal Scientist
www.economy.com/dismal/
60. Ditto.com
www.ditto.com
61. Diversity,
Inc.
www.diversityinc.com
62. Diversity
Information Resources
www.diversityinforesources.com
63. Dogpile
www.dogpile.com
64. Dow Jones
Interactive
— see also Factiva
djinteractive.com
65. Dun &
Bradstreet
www.dnb.com
66. eBay
www.ebay.com
67. Ebony
www.ebony.com
68. The Economist
www.economist.com
69. EContent
www.ecmag.net
70. eCreativeSearch
www.ecreativesearch.com
71. El Nuevo
Herald
www.miami.com/elnuevoherald/
72. eMarketer
www.emarketer.com
73. Emergence
of Advertising in America: 18501920
scriptorium.lib.duke.edu/eaa/
74. Entertainment
Weekly
www.ew.com
75. Epinions
epinions.com
76. EPM Communications,
Inc.
www.epmcom.com
77. Essence
www.essence.com
78. EthnicGrocer
www.ethnicgrocer.com
79. Euromonitor
International
www.euromonitor.com
80. Excite
www.excite.com
81. EyeWire
www.eyewire.com
82. Factiva
www.factiva.com
83. Fashion
Institute of Design & Merchandising
www.fidm.com
84. Fast Company
www.fastcompany.com
85. FindArticles.com
www.findarticles.com
86. Find/SVP
www.findsvp.com
87. Focus on
the Family
www.family.org
88. Forbes
www.forbes.com
89. Forrester
www.forrester.com
90. Fortune
www.fortune.com
91. Gale Group
www.galegroup.com
92. Getty Images
Creative
creative.gettyimages.com
93. Google
www.google.com
94. Google Groups
(formerly
Deja)
groups.google.com
95. GMA SmartBrief
(Grocery
Manufacturers of America)
www.gmabrands.com
www.smartbrief.com
96. Great Buildings
Online
www.greatbuildings.com
97. Harvard
Business Review
www.hbr.com
or
www.hbsp.harvard.edu/hbr/
98. Harvard
Business School Baker Library
www.library.hbs.edu
99. heart&soul
www.heartandsoul.com
100. HispanicAd
www.hispanicad.com
101. Hispanic
Business.com
www.hispanicbusiness.com
102. Hispanic
Magazine.com
www.hispaniconline.com/magazine/
103. HispanicTrends.com
www.hispanictrends.com
104. Honey
www.honeymag.com
105. Hoover’s
Online
www.hoovers.com
106. HotBot
www.hotbot.com
or hotbot.lycos.com
107. Information
Outlook
www.sla.org/pubs/serial/io/index.shtml
108. Information
Please Almanac
www.infoplease.com
109. Information
Today, Inc.
www.infotoday.com
110. Inmagic,
Inc.
www.inmagic.com
111. InSite2
www.insite2.gale.com/is2/enduser_index.cgi
112. Intelligence
Data
www.intelliscope.com
113. The Internet
Public Library
www.ipl.org
114. Internet
Scout Project
(The Scout Report)
scout.cs.wisc.edu/report/sr/current/
115. Internetstats.com
www.internetstats.com
116. Investext
(Dialog
File 745)
library.dialog.com/bluesheets/html/b10745.html
117. Jet
www.jetmag.com
118. Jupiter
Media Metrix
www.jmm.com
119. The LA
Office
www.laoffice.com
120. La Opinion
www.laopinion.com
121. Latina
Online
www.latina.com
122. Latina
Style
www.latinastyle.com
123. Leadership
Directories, Inc.
www.leadershipdirectories.com
124. LexisNexis
www.lexisnexis.com
125. Librarians’
Index to the Internet
www.lii.org
126. Lifestyle
Market Analyst
(Standard
Rate and Data Service)
www.srds.com
127. LII New
This Week
www.lii.org/search/ntw
128. LIMA Licensing
Industry Survey
www.licensing.org
129. Lippincott
Library@Wharton
www.library.upenn.edu/lippincott/
130. Los Angeles
Times
www.latimes.com
131. Lycos
www.lycos.com
132. Magazine
Database
(Dialog
File 47)
library.dialog.com/bluesheets/html/b10047.html
133. Marketing
and Advertising Reference Service (MARS)
(Dialog File 570)
library.dialog.com/bluesheets/html/b10570.html
134. MarketResearch.com
www.marketresearch.com
135. The Market
Segment Group
www.marketsegment.com
136. Masterfile
www.masterfile.com
137. Media Life
www.medialifemagazine.com
138. Mediamark
Research Inc.
www.mediamark.com
139. Media Post
www.mediapost.com
140. Mind Advertising
www.mind-advertising.com
141. Moreover
www.moreover.com
142. MTV
www.mtv.com
143. Multicultural
Marketing Resources, Inc.
www.inforesources.com
or www.multiculturalmarketingresources.com
144. National
Geographic Online
www.nationalgeographic.com
145. National
Public Radio
www.npr.org
146. NewScientist.com
www.newscientist.com
147. New Strategist
Publications
www.newstrategist.com
148. Newsweek
www.newsweek.msnbc.com
149. The New
Yorker
www.newyorker.com
150. The New
York Times
www.nytimes.com
151. Northern
Light
www.northernlight.com
152. NUA Internet
Surveys
www.nua.com/surveys/
153. OCLC FirstSearch
www.oclc.org/firstsearch/
154. The One
Person Library
www.ibi-opl.com
155. OneSource
www.onesource.com
156. The Onion
www.theonion.com
157. Online
Magazine
www.onlinemag.net
158. The Oregonian
www.oregonian.com
159. Original
Hip-Hop Lyrics Archive
www.ohhla.com
160. Outdoor
Advertising Collections
scriptorium.lib.duke.edu/hartman/oa
161. Oxford
English Dictionary
www.oed.com
162. Paper
www.papermag.com
163. Pizza Marketing
Quarterly
www.pmq.com
164. PlanetFeedback
www.planetfeedback.com
165. Powell’s
City of Books
www.powells.com
166. Price’s
List of Lists
www.specialissues.com/lol/
167. Productscan
Online
www.productscan.com
168. Profound
www.profound.com
169. Promo Magazine
www.promomagazine.com
170. PROMT
(Dialog File 16)
library.dialog.com/bluesheets/html/b100016.html
171. ProQuest
www.proquest.com
172. QSR Magazine
www.qsrmagazine.com
173. The Red
Books Online
www.redbooks.com
174. Refdesk.com
www.refdesk.com
175. Research
Bank Web
www.investext.com
176. ResearchBuzz
www.researchbuzz.com
Responsive Database Services — see Gale Group
177. Restaurants
and Institutions
www.rimag.com
178. Retail
Forward
www.pwcris.com
179. Rolling
Stone
www.rollingstone.com
180. RoperASW
www.roperasw.com
181. Salon Magazine
www.salon.com
182. Santella
and Associates
www.santella.com
Scout Report — see Internet Scout Project
183. Searcher
Magazine
www.infotoday.com/searcher/
184. shots
www.shots.net
185. Sister
2 Sister
www.s2smagazine.com
186. SmartBrief
www.smartbrief.com
187. Smithsonian
Institution Office of Imaging, Printing and Photographic Services
photo2.si.edu/
188. SOHH.com
www.sohh.com
189. The Source
www.thesource.com
190. Source
Book of Multicultural Experts
www.inforesources.com
191. Special
Libraries Association Advertising and Marketing Division
www.sla.org/division/dam/index.html
To subscribe to
discussion list, send email message to Lists@lists.sla.org.
Leave subject
line blank; in message body type:
SLA-DAM@lists.sla.org
your email address
your first name your last name.
192. Sports
Business Daily
www.sportsbizdaily.com
193. Standard
& Poor’s Industry Surveys
www.standardandpoors.com
194. Standard
Rate and Data Service
www.srds.com
195. Statistical
Abstract of the United States
www.census.gov/statab/www/
196. strategy
+ business
www.strategy-business.com
197. Strategy
Research Corporation
www.strategyresearch.com
198. TableBase
(Dialog File 93)
library.dialog.com/bluesheets/html/b10093.html
199. Target
Market News
www.targetmarketnews.com
200.Technology
Review
www.techreview.com
201. Technomic
Foodservice Consultants
www.technomic.com
202. Teenage
Research Unlimited
(TRU)
www.teenresearch.com
203. Teoma
www.teoma.com
204. Terra
www.terra.com
205. Time
www.time.com
206. Time Life
Photo Sight
www.pathfinder.com/photo
207. Trade and
Industry Database
(Dialog File 148)
library.dialog.com/bluesheets/html/b10148.html
208. Trade Dimensions
www.tradedimensions.com
209. Trademarkscan
(Dialog
Files 246, 226)
library.dialog.com/bluesheets/html/b10246.html
library.dialog.com/bluesheets/html/bl0226.html
210. Tradeshow
Week Databook
www.ceir.org
211. United
Nations Department of Economic and Social Affairs
www.un.org/esa
212. UnityFirst.com
www.unityfirst.com
213. Univision
www.univision.com
214. U.S. Bureau
of Labor Statistics
www.bls.gov
215. U.S. Census
Bureau
www.census.gov
216. U.S. Department
of State Country Background Notes
www.state.gov/r/pa/ei/bgn/
217. U.S. Patent
and Trademark Office
www.uspto.gov
218. Utne Reader
www.utne.com
219. Value Line
Investment Survey
www.valueline.com
220. Vault
www.vault.com
221. Veronis
Suhler Communications Industry Forecast
www.veronissuhler.com/publications/forecast/CIFIntro.html
222. Vibe Magazine
Online
www.vibe.com
223. Video Monitoring
Service
www.vidmon.com
224. Wallpaper
www.wallpaper.com
225. The Wall
Street Journal Online
www.wsj.com
Wilson Business Periodicals Index — see Business Periodicals Index
226. Wired
www.wired.com
227. World Advertising
Research Center
(WARC)
www.warc.com
228. XtremeInformation.com
www.xtremeinformation.com
229. Yahoo!
www.yahoo.com
230. Yankelovich
www.yankelovich.com
231. The Zandl
Group
www.zandlgroup.com
232. Zenith
Media
www.zenithmedia.com
BOOKS, ANNUALS, NEWSLETTERS, MAGAZINES, AND ARTICLES
233. Aaker,
David and Scott M. Davis.
Brand Asset
Management.
Jossey-Bass. July
2000
www.josseybass.com
234. Aaker,
David (editor) and Alexander L. Biel (editor)
Brand Equity
& Advertising’s Role in Building Strong Brands.
Lawrence Erlbaum
Associates. April 1993
www.erlbaum.com
235. Aaker,
David and Erich Joachimsthaler.
Brand Leadership:
The Next Level of the Brand Revolution.
Free Press. January
2000
www.freepressonline.com
236.Aaker, David.
Building Strong
Brands.
Free Press. December
1995
237. Aaker,
David.
Managing Brand
Equity: Capitalizing on the Value of a Brand Name.
Free Press. June
1991
238. Advertising
Age’s Creativity Magazine
Crain Communications
www.creativitymagazine.com
239. The
African-American Information Directory, 4th Edition
Gale Publications,
1998
www.galegroup.com
240. All
About Women Consumers Yearbook
EPM Communications,
Annual
www.epmcom.com
241. Appel,
Marsha.
Illustration
Index I - VIII.
Scarecrow Press.
19721996
www.scarecrowpress.com
242. Brands
and Their Companies
Gale Group
www.galegroup.com
243. Brandweek’s
Annual Superbrands Report
Brandweek
www.brandweek.com
244. Business
Rankings Annual
Gale Group
www.galegroup.com
245. The
Buying Power of Black America
Target Market
News, Annual
www.targetmarketnews.com
246. Communication
Arts Annual
Communication
Arts
www.commarts.com
247. Contemporary
Black Biography
Gale Group
www.galegroup.com
248. Cushine,
Lisa.
Shh! There Are Great Jobs In The Library"
Cosmopolitan
Magazine, July 1990
www.cosmomag.com
249. "Director
of Intelligence: Job Titles of the Future: Velda Ruddock."
Fast Company,
FebruaryMarch 1997
www.fastcompany.com
250. DMA
Statistical Fact Book
Direct Marketing
Association
www.the-dma.org
251. Encyclopedia
of Advertising
Fitzroy Dearborn
www.fitzroydearborn.com
252. Encyclopedia
of African-American Culture and History
Salzman, Jack,
David Lionel Smith and Cornel West
Macmillan Library
Reference
www.mlr.com
www.gale.com/macmillan
253. Encyclopedia
of Associations
Gale Group
www.galegroup.com
254. Encyclopedia
of Business Information Sources
Gale Group
www.galegroup.com
255. Encyclopedia
of Consumer Brands
St. James Press,
1994
www.galegroup.com
256. Encyclopedia
of Major Marketing Campaigns
Gale Group, 1999
www.galegroup.com
257. Ethnic
Market Report
Market Segment
Research
www.marketsegment.com
258. The
Futurist
The World Future
Society
www.wfs.org
259. Gladwell,
Malcolm.
The Tipping
Point.
Little, Brown
& Co., 2000
www.twbookmark.com
260. Higgins,
Denis.
The Art of
Writing Advertising: Conversations with William Bernbach, Leo Burnett,
George Gribbin, David Ogilvy, Rosser Reeves.
NTC Books, 1965.
p. 93
www.ntc-cb.com
261. IEG
Sponsorship Sourcebook
IEG
www.sponsorship.com
262. Information
Advisor
FIND/SVP Publishing
www.informationadvisor.com
263. International
Directory of Company Histories
St. James Press
www.galegroup.com
264. Interview
Brant Publications,
Inc.
www.interviewmagazine.com
265. Lederman,
Eva.
Careers in
Advertising.
Random House,
1998. p. 25.
www.randomhouse.com
266. Marketing
to the Emerging Majorities
EPM Communications,
Inc.
www.epmcom.com
267. Marketing
to Women
EPM Communications,
Inc.
www.epmcom.com
268. Market
Share Reporter
Gale Group, Annual
269. National
Minority Business Directory
Diversity Information
Resources, Annual
www.diversityinforesources.com
270. New
Strategist Editors
Racial and
Ethnic Diversity, 3rd Edition
New Strategists
Publications, May 2000
www.newstrategist.com
271. The
One Show: Best Print, Radio, TV Annual
The One Club,
Annual
www.oneclub.org
272. Packaged
Facts Reports
FIND/SVP Publishing
www.findsvp.com
273. Print
Regional Design Annual
Print Magazine,
Annual
printmag.com
274. Ray, Paul
and Sherry Ruth Anderson.
Cultural Creatives:
How 50 Million People Are Changing the World.
Harmony Books,
2000
www.harmonybooks.com
275. Reed, Gretchen.
Information
Services for the Advertising Professional.
American Association
of Advertising Agencies, 2002
www.aaaa.org
276. Reed, Gretchen,
Editor.
International
Advertising and Marketing Information Sources.
Special Libraries
Association, 1999
www.sla.org
277. Research
Alert
EPM Publications,
Inc.
www.epmcom.com.
278. Research
Alert Yearbook
EPM Communications
Inc.
www.epmcom.com
279. Schwartz,
Peter.
The Art of
the Long View: Paths to Strategic Insights for Yourself and Your Company.
Currency/Doubleday,
April 1991
www.randomhouse.com
280. SRDS
Lifestyle Market Analysis
SRDS and Equifax
www.srds.com
281. Standard
Directory of Advertisers
Advertising Red
Books
www.redbooks.com
282. Standard
Directory of Advertising Agencies
Advertising Red
Books
www.redbooks.com
283. Standard
Directory of Hispanic Advertising Agencies
Association of
Hispanic Advertising Agencies
www.ahaa.org
284. Standard
Periodical Directory
Oxbridge Communications,
Inc.
www.mediafinder.com
285. Statistical
Record of Black America
Gale Group
www.galegroup.com
286. The
Trends Journal
Trends Research
Institute
www.trendsresearch.com
287. Today’s
Black Woman
TBW Publishing
Group
www.magazania.com/id/cji/group/2246
288. Torre,
Joe.
Ground Rules
for Winners: 12 Keys to Managing Team Players, Tough Bosses, Setbacks and
Success.
Hyperion, 1999
www.hyperionbooks.com
289. TV Dimensions
Media Dynamics
www.mediadynamicsinc.com
290. U.S.
Hispanic Market Report
Strategy Research
Corporation
www.strategyresearch.com
291. U.S.
Industry Profiles, Second Edition
Gale Group
www.galegroup.com
292.Valdés,
M. Isabel.
Marketing to
American Latinos: A Guide to the In-Culture Approach (Part 1: 2000, Part
2: 2002).
Paramount Market
Publishing, Inc.
www.paramountbooks.com
293. Valdés,
M. Isabel and Marta H. Sloane.
Hispanic Market
Handbook, 2nd Edition.
Paramount Market
Publishing, Inc., 1995
www.paramountbooks.com
294. World
Almanac and Book of Facts
World Almanac
Books
www.worldalmanac.com
295. Youth
Markets Alert
EPM Communications,
Inc.
www.epmcom.com
PROFESSIONAL ASSOCIATIONS, TRADE ORGANIZATIONS, AND OTHERS
296. Advertising
Research Foundation
(ARF)
641 Lexington
Avenue
New York, NY 10012
Phone: (212) 751.5656
www.arfsite.org
297. American
Advertising Museum
211 NW Fifth Ave.
and Davis
Portland, OR 97209
Phone: (503) 226-0000
www.admuseum.org
298. American
Association of Advertising Agencies
(AAAA)
Headquarters:
405 Lexington Avenue, 18th Floor
New York, NY 10174-1801
Phone: (212) 682-2500
www.aaaa.org
Tel (212) 751-5656
299. Art Directors
Club of New York
106 West 29 Street
New York, NY 10001
www.adcny.org
300. Association
of Hispanic Advertising Agencies
(AHAA)
8201 Greensboro
Drive, Suite 300
McLean, VA 22102
www.ahaa.org
Tel (703) 610-9014
301. Association
of Independent Information Professionals
(AIIP)
8550 United Plaza
Boulevard
Suite 1001
Baton Rouge, LA
70809
Phone: (225) 408-4400
Fax: (225) 922-4611
www.aiip.org
302. Association
of National Advertisers
(ANA)
708 Third Avenue
New York, NY 10017-4270
Phone: (212) 697.5950
www.ana.net
303. Audit Bureau
of Circulation
(ABC)
Headquarters:
900 N. Meacham Road
Schaumburg, IL
60173-4968
Phone: (847) 605-0909
www.accessabc.com
304. Cabletelevision
Advertising Bureau
(CTAB)
830 Third Avenue
New York, NY 10022
Phone: (212) 508-1200
www.cabletvadbureau.com
305. Chicago
Library System
224 S.Michigan
Avenue
Chicago, IL 60604
Phone: (312) 841-8500
www.chilibsys.org
306. The Conference
Board
845 Third Avenue
New York, NY 10022-6678
Phone: (212) 759-0900
www.conference-board.org
307. Global
Business Network
(GBN)
5900-X Hollis
Street
Emeryville, CA
94608
Phone: (510) 547-6822
www.gbn.org
308. Institute
of Practitioners in Advertising
(IPA)
44 Belgrave Square
London SW1X 8QS,
England
Phone: 020 7235
7020
www.ipa.co.uk
309. Joint Center
for Political and Economic Studies
(Joint
Center)
1090 Vermont Avenue,
NW, Suite 1100
Washington, DC
20005-4928
Phone: (202) 789-3500
www.jointcenter.org
310. The Long
Now Foundation
Bldg 116, top
floor, The Presidio
PO Box 29462
San Francisco,
CA 94129-0462
Phone: (415) 561-6582
www.longnow.org
311. Magazine
Publishers of America
(MPA)
919 Third Avenue
New York, NY 10022
Phone: (212) 872-3700
www.mpa.org
312. Minneapolis
Public Library
300 Nicollet Mall
Minneapolis, MN
55401-1992
Phone: (612) 630-6000
www.mpls.lib.mn.us
313. Multnomah
Country Library
(Central Library)
801 S.W. 10th
Ave.
Portland, OR 97205-2597
Phone: (503) 988-5123
www.co.multcolib.org
314.National
Restaurant Association
(NRA)
1200 17th
Street, NW
Washington, DC
200036
Phone: (202) 331-5900
www.restaurant.org
315. National
Retail Federation
(NRF)
325 7th
Street, NW, Suite 1100
Washington, DC
20004
Phone: 202-783-7971
or 1-800-NRF-HOW2
www.nrf.com
316. New York
Public Library Express
(NYPL
Express)
188 Madison Avenue
New York, NY 10016-4314
Phone: (212) 592.7201
www.nypl.org/express
317. The One
Club
32 East 21st
Street
New York, NY 10010
Phone: (212) 970-1900
www.oneclub.com
318. Public
Relations Society of America
33 Irving Place
New York, NY 10003-2376
Phone: (212) 995-2230
www.prsa.org
319. Radio Advertising
Bureau
(RAB)
1320 Greenway
Drive #500
Irving, TX 75038
Member Service
Helpline: 1-800-232-3131
www.rab.org
320. Society
of Competitive Intelligence Professionals
(SCIP)
1700 Diagonal
Road, Suite 600
Alexandria, VA
22314
Phone: (703) 739-0696
www.scip.org
321. Special
Libraries Association
(SLA)
1700 Eighteenth
Street, NW
Washington, DC
20009-2514
Phone: (202) 234-4700
www.sla.org
322. Travel
Industry Association of America
(TIA)
1100 New York
Avenue, NW, Suite 450
Washington, DC
20005-3934
Phone: (202) 408-8422
www.tia.org
323. VNU, Inc.
(Nielsen/Netratings
parent company)
770 Broadway
New York, NY 10003-9595
Phone: (646) 654-5000
www.vnu.com,
www.nielsen-netratings.com
Top Advertising and Marketing Professionals Share Their Online Research Strategies By Grace Avellana Villamora Edited by Reva Basch |
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