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| EDITORIAL |
Searcher's Voice
Branding 
bq rustles up some ideas about why information professionals and
librarians need to circle up the wagons and address their serious
branding problem.
|
Page 4 |
| COLUMNS |
 Internet Express
Silver Tech: Software and Gadgets for Seniors
If you know people in the senior society, Irene McDermott has some
great options, both computer and otherwise, that are especially geared
to keep the technology simple in order to keep the “silvers” connected.
|
Page 7 |
Both Sides Now
Researching
in Spanish:
Gale’s ¡Informe!
In her ongoing series reviewing major magazine and journal databases
for researchers searching in Spanish, Susanne Bjørner puts Gale’s
Informe product through her multipart test to see how well it fares.
|
Page 34 |
The Medical Digital
Pharma’s Battle With Social Media
Facebook Changes Policy on User Comments
Stephanie Ardito studies the
debate surrounding Facebook’s decision to prevent pharmceutical
companies from disabling customer comments on Facebook pages. She also
assesses the FDA’s role in this situation and pharma’s options in
future participation via social media outlets.
|
Page 44 |
| FEATURES |
OCLC: Is Its Future Up in the Clouds?
Doris Small Helfer and CSU–Northridge colleague Helen Heinrich profile
OCLC, the nonprofit membership computer library service. Included is a
look at OCLC’s public purpose, which is to further the access of the
world’s information.
|
Page 18 |
Ebooks Herald the Future of 21st-Century Publishing
Nancy Herther, abetted by several experts on the subject, continues her
in-depth look at ebooks. This time her focus is on how ebooks will
continue to impact the future of the publishing industry. According to
all parties, it’s complicated.
|
Page 12 |
Survival Lessons for Libraries
Continuing Education (CE):Take Advantage or Lose Advantage
James Matarazzo and Toby Pearlstein have been writing about the demise — and survival — of libraries in Searcher since May 2009. In this installment, they emphasize how continuing education is key to continuing employment.
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Page 24 |
| DEPARTMENTS |
Contacts
Find
the postal and electronic addresses, phone and fax numbers for all the
companies, products, and people mentioned in this issue. |
Page 55 |
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