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VOLUME 20 • NUMBER 5 • June 2012
Searcher
The Magazine for Database Professionals |
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| EDITORIAL |
Searcher's Voice
The Doctor is In 
bq espouses on the need for transforming the once-relevant, now-outmoded reference interview into the information audit.
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Page 4 |
| FEATURES |
 Listening to Strangers?
Social Commerce, Product Reviews, and the Friend Phenomenon
From the marketplace to the backyard fence, people across the millennia
have relied on firsthand referrals when making purchases. As Corilee
Christou reports in this latest piece of her continuing series,
merchants and consumers are turning to user-generated content to
influence purchasing decisions.
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Page 22 |
Current Awareness in Pharma
Part 3. News and Industry Classics
In the third installment of her ongoing series, Rachel Bates Wilfahrt
provides resources, both free and fee-based, to help searchers identify
the key segments, players, and events making headlines within the
pharmaceutical industry.
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Page 12 |
From Book Reviewing to Crowdsourcing
The Radical Shift in Connecting People to Content
The internet is now the main hub for reading, buying, selling, and
recommending books. Nancy Herther looks at how the readers themselves
are becoming a major force in the new publishing paradigm and what this
means for publishers, writers, and the printed page. |
Page 16 |
Conference Season Kicks Off
Public Library Association and Computers in Libraries
Well-traveled conference veteran Kathy Dempsey reviews two show
stalwarts, PLA and CIL, which both took place this past March in
Philadelphia and Washington, D.C., respectively.
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Page 32 |
| COLUMNS |
Internet Express
Internet Activism
The Tea Party and the Occupy Movement on the Web
No
matter whether you are a Tea Party devotee or support the Occupy
Movement, Irene McDermott’s got you covered with sites that aid in your
activism and keep you updated about events going on virtually and
physically. |
Page 7 |
The Medical Digital
How Safe Are the Prescription Drugs We Take?
Monitoring Adverse Events and Recalls
How much do you really know about the medications you take? Stephanie
Ardito prescribes the best online sites for tracking adverse reactions
and drug recalls.
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Page 38 |
| DEPARTMENTS |
Contacts
Find
the postal and electronic addresses, phone and fax numbers for all the
companies, products, and people mentioned in this issue. |
Page 48 |
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