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Buying and Selling Information
A Guide for Information Professionals and Salespeople to Build Mutual Success
by Michael L. Gruenberg

Buying and Selling InformationBoth sides of the negotiating table are represented in this practical and much-needed guide by Michael Gruenberg, a veteran of the electronic information field. With over 30 years selling information to a wide variety of libraries, Gruenberg's time-tested tips, techniques, and strategies will be welcomed by both information professionals and sales professionals. The author's personal stories are geared to helping librarians and salespeople understand what the "other guy" is grappling with in order to achieve the best possible outcome for everyone.

 
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