North America's Largest Technology Conference 
and Exhibition for Librarians and Information Managers 

PostConference Workshops
Thursday, March 11th

Workshop 13
9:00 a.m. - 4:30 p.m.
Second-Generation Intranet Development for Information Professionals and Content Managers
Howard McQueen & Jean E. DeMatteo, McQueen Consulting

Is your Intranet falling short? Are users having difficulty finding what they need, or getting too many irrelevant hits? Does your organization have databases of information that are not available via the Intranet? Is the same Intranet content presented to all users? If you’ve answered “yes” to any of the above, this is the workshop for you. It is designed for information professionals and content managers who are striving to build a content-rich, context-based, dynamic Intranet. Through case studies and examples, discover how your peers are teaming to bring the Intranet to a higher level. Topics covered include metadata initiatives that enhance information retrieval and management; Yahoo!-like browsing to help users establish context; collaborative applications that foster knowledge sharing; user-agent filters and searching for pearls; Web-enabling legacy databases; products that search multiple sites with a single search and de-dupe results; document management systems; taking advantage of XML; Teaming/Partnering; and more. This full day workshop is loaded with products and ideas to give your Intranet a boost. After spending the day with us, you’ll be better prepared to propose/manage a Content Management initiative within your organization; team with other departments to create dynamic applications; strategically position yourself to be a key player in Intranet development and management.

Workshop 14
9:00 a.m. - 4:30 p.m.
Preparing for a User-Centered Technological Future
Gary Pitkin, Dean of University Libraries, University of Northern Colorado

Technology is providing great opportunities for new services. The library profession, however, is not able to implement these new opportunities without moving from the historical user-centered philosophy of service to one of pure dedication to a user-centered environment. This full-day workshop identifies opportunities and leadership initiatives necessary for implementation of this environment, discusses the role of technology in the implementation scenarios, as well as the necessity for cooperation among librarians, administrators, patrons, and library school educators.

Workshop 15
9:00 a.m. - 12:00 p.m.
Old Wine in New Bottles: Using the Internet to Access the Content You Need
Hope Tillman, Babson College
Walt Howe, Delphi Internet Services Corp.

Information professionals seek to use the best information content available. Where does the Internet fit into the mix of information products? At this point, one can find familiar online services such as DIALOG, Dow Jones, Encyclopaedia Britannica, LEXIS-NEXIS, and much more. In counterpoint, there is an incredible amount of data on the Internet that is less familiar, both for fee and for free, and librarians need to make sure that this is part of their arsenal as well. The burden of evaluation is more than ever on the librarian who is confronted by various content sources. Discussions will address the current mix and future directions of the Internet as a content source. This half-day interactive workshop is for those interested in making effective use of the Internet as it exists today and learning how to keep abreast, as it evolves.

Workshop 16
9:00 a.m. - 12:00 p.m.
Negotiation Skills for Newbies
Edee Edwards, Manager, Information Resources, Genzyme Corporation

Want a pay raise? Think you’d like to go to an extra library conference this year? Or perhaps you feel you need to get that neato-keen Web-based system you’ve been eyeing, despite your meager budget? Whether you are dealing with management, co-workers, or vendors, negotiation is a critical skill. Designed for the newbie negotiator, this workshop covers a new view of conflict, negotiating styles, getting to interests, inventing options, and knowing when and how to walk away.

Workshop 17
9:00 a.m. - 12:00 p.m.
Consortia Forum: Getting the Most Out of It!
Angee Baker, Director, Electronic Information Services, SOLINET

This half-day workshop is for information professionals in libraries who want additional resources for lower costs, who are considering participating in a consortia, or who are already in a consortia but looking to solve current issues and challenges. As an interactive forum, it focuses on models for successful consortia, the issues and benefits of participating in cooperatives, ways of working out solutions, and is filled with tips and techniques from an experienced, knowledgeable networking expert. This in-depth look at consortia will enable you to move forward and enhance the resources of your organization.

Workshop 18
9:00 a.m. - 12:00 p.m.
Digital Licensing
Lesley Ellen Harris, Copyright and New Media Lawyer & author of Digital Property: Currency of the 21st Century

Is your organization creating a Web site or CD-ROM? Are your photographs or articles being used on someone else’s Web site? Whether your organization is an owner or consumer of content on the Internet or CD-ROM, now is the time to learn your legal rights and obligations, the variety of legal arrangements now in use. In this half-day workshop on digital licensing, participants will be led through a clause-by-clause analysis of a typical licensing agreement. The workshop will examine: licensing arrangements generally; what uses of works can be made through a licensing agreement; sublicenses and secondary rights; moral rights; compensation; duration of a licensing agreement; who owns what; revocation of rights in certain circumstances; credits; and warranties and indemnities. Anyone involved in the use or licensing of digital materials, including photographers, writers, Web site and CD-ROM developers, those in museums, archives, and libraries, are encouraged to attend.

Workshop 19
1:30 p.m. - 4:30 p.m.
From Information Service to Business Process: Using the Intranet/Web Presence as an Executive Suite Door Opener
Jerry Mansfield, Head of Public Services, Corporate Library, U.S. Postal Service
Robert F. Gardner, U.S. Postal Service Corporate Librarian
Ulla de Stricker, President, de Stricker & Associates

Information professionals are undergoing a shift from “serving users” to “participating in the organization’s business process”. In order to make the transition fully, we must become adept at communicating appropriately with (senior) decision makers. However, many of us have felt the lack of a plausible reason to address executives, especially if Intranet and Web related projects take place in another organizational unit. Because of their visibility and the attention they command, Internet related activities provide a perfect opportunity to (a) position ourselves as strategic leaders who leverage the value of IT investments and (b) open a dialogue at the right levels and places in the organization. This workshop focuses on strategies for communicating effectively with IT professionals and top executives.

Workshop 20
1:30 p.m. - 4:30 p.m.
Millennium Intelligence: Understanding & Conducting Competitive Intelligence in the Digital Age
Jerry Miller, Associate Professor, Simmons College

This workshop was cancelled.

Workshop 21
1:30 p.m. - 4:30 p.m.
Managing Electronic Journals
Nancy Cundiff, North American Library Services Coordinator, Commercial and Technical Information Services, Dow Chemical Company
Mary Sue Hoyle, EBSCO
Susan Barclay, American Chemical Society

Multiple publishers. Multiple Internet links. Multiple interfaces. Multiple formats. Do any of these “multiples” cause you headaches as you manage electronic journals? Wouldn’t it be nice to have fewer Internet links, fewer interfaces, fewer formats? One way to overcome some of these headaches is to discuss them with all of the necessary parties around the same table. Publishers, institutions, and aggregators all play a part in these issues. Presented at this session will be a glimpse of some of the electronic journals management challenges from the view of the client, the publisher, and the aggregator. Questions will be addressed that will focus on how we can come to some consensus on what makes sense from both the client’s end and the publisher’s end.

Workshop 22
1:30 p.m. - 4:30 p.m.
Content Acquisition Strategies: Licensing and Negotiating for Success
Judy Luther, Outsell Inc.

The increase in external content budgets, as well as the number of users of that content, demands a realignment of traditional library content acquisition strategies. In this half-day interactive workshop, participants will discuss the process and improve skills to be effective content managers for the Year 2000 and beyond. It focuses on aligning user needs with the right content and right products at the right price, including the content evaluation process (users, applications, sources, delivery media, vendors), setting objectives to guide the content licensing process, i.e., value to users, user support, interoperability, price, licensing tips and guidelines, creating a win-win partnership for vendor and user, especially understanding vendor needs, finding a strategic partner vs. a “vendor”, and negotiating skills.

Content Acquisition Strategies focuses on the strategies you need to effectively evaluate, select, and negotiate content on behalf of your organization.  The course uses Outsell's exclusively developed Pricing Taxonomy and Model for Evaluating and Buying Content, which has been widely adopted as a systematic framework for analyzing and understanding the content acquisition process.

Content Acquisition Strategies is designed specifically for content licensing professionals and content managers/corporate librarians.

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